[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eThe News Minute (TNM) implemented Google One Tap to simplify user sign-up and increase subscriptions.\u003c/p\u003e\n"],["\u003cp\u003eOne Tap increased new user sign-ups by 833% and subscription revenue by 15% within 90 days of implementation.\u003c/p\u003e\n"],["\u003cp\u003eGoogle One Tap streamlined the sign-up process, removing friction points and leveraging Google's trusted brand.\u003c/p\u003e\n"],["\u003cp\u003eTNM achieved a larger user base for subscription appeals by driving new user acquisition through One Tap.\u003c/p\u003e\n"],["\u003cp\u003eThe implementation process was quick, taking approximately one week for Google One Tap and two weeks for the sign-in button.\u003c/p\u003e\n"]]],[],null,["# The News Minute (TNM) is an independent media organization publishing news,\nground reportage, analysis, and expert opinion on a wide range of issues and\nevents. TNM is a diverse and inclusive women-led organization headquartered in\nBengaluru with journalists across all major south Indian cities. TNM is\nprimarily reader-funded, with subscriptions and support campaigns being the\nmainstay of revenue.\nSign in with Google One Tap on Web\n\nImpact and results\n------------------\n\n\"Google One Tap has helped us tremendously grow our logged-in user base and to welcome them on their journey with us. For our readers, signing up on TNM has become a simple and seamless experience. We are able to engage with a far greater number of new people. The top of our funnel has increased dramatically, and is starting to have a positive impact on the number of subscriptions we are getting.\" \nVignesh Vellore \nCEO\n\n\u003cbr /\u003e\n\nTNM saw an increase of 15% in subscriptions as a result of implementing Google One Tap. \nNew User Sign Ups\n\n- Sign ups increased by 833% in the first 90 days after implementing One Tap\n- Average sign ups per day increased almost 9X\n- Google One Tap now drives almost 100% of all new sign ups\n\nRevenue Uplift\n\n- Subscription revenue increased by 15% as a result of implementing One Tap (measured in the immediate 90 days following the One Tap implementation)\n\n\u003cbr /\u003e\n\nChallenges and goals\n--------------------\n\nReaders want a seamless and easy sign in experience when visiting TNM. The\noriginal user flow was full of high friction steps, like requiring multiple\ntext fields to be completed and lengthy wait times for one-time passwords to\nbe sent, creating a cumbersome sign up experience.\n\nSeparately, TNM struggled to easily collect users' email addresses, which was\na primary method to communicate with users. TNM historically ran campaigns to\ncollect email addresses, which resulted in mediocre response rates.\n\nImplementation\n--------------\n\nTNM used a third-party development service to complete the Sign in with Google\nbutton and Google One Tap implementations. The team was able to complete the\nGoogle One Tap implementation in approximately one week and the button flow\nimplementation in two weeks.\n\nSolution and results\n--------------------\n\nThe main attraction of implementing Google One Tap was the simplicity - it\nsignificantly reduced friction in the sign up flows, eliminated the need to use\na one-time password, and leveraged the industry leading brand of Google.\nAnother advantage was the familiarity of the solution - this was something\nusers do across the web and are comfortable doing, which led to significantly\nfewer incomplete sign-ups.\n\nWith the ability to deliver more streamlined targeting, One Tap has enabled an\nuplift in subscription revenue of approximately\n15%, measured in the immediate 90 days following\nthe One Tap implementation. This was driven by an increase in new user\nacquisition at the top of the funnel, resulting in a larger set of new users\nwho were shown new subscription appeals.\n\nComparing 90 days before and after implementing\nOne Tap, new user sign ups increased by 8X. This\ndirectly increased subscription revenue and resulted in a significantly larger\naudience to take on the subscriber journey.\nSign in with Google One Tap on Web\n\n\u003cbr /\u003e\n\n\nSign in with Google One Tap on Android\n\n\u003cbr /\u003e"]]
