Merchant and service eligibility

Please read through the following merchants and services eligibility criteria before beginning integration.

Merchant eligibility criteria

For a merchant to be eligible for Reserve with Google, they need to meet two main requirements:

  • The merchant's business must have a physical location with an address that matches one in the Google Maps database.

  • Its services must be bookable, as defined by the standard service definition.

Some criteria is industry-specific. For details on supported and unsupported services, see the following:

Supported services

The following services are supported:

  • Appointments
  • Reservations
  • Classes
  • Activities
  • Basic ticketing
  • General admission day tours
  • Consults and evaluations
  • Sign-ups and trials

Unsupported services

The following services aren't supported:

  • Services that are membership-based, subscription-based, or have recurring billing.
  • Services that require insurance, or have unique legal requirements, such as dentists, healthcare, childcare, or adult entertainment.
  • Services that are "on demand," "mobile-based," or "in-home" such as mobile haircuts, cleaners, or locksmiths.
  • Services that require additional steps in the booking flow, such as the need to fill out a waiver to complete the booking.
  • Services that require custom fields related to the user. This includes any fields beyond first name, last name, email address, and phone number.

Supported ticketing services

The following ticketing services are supported:

  • Reservations
  • Activities
  • Basic ticketing
  • General admission day tours

Unsupported ticketing services

Ticketing services from online retailers without physical locations aren't supported.

Supported health and fitness services

The following health and fitness services are supported:

  • Consults and evaluations
  • Sign-ups and trials
  • Appointments
  • Reservations
  • Classes
  • Activities
  • Acupuncture
  • Craniosacral therapy
  • Physiotherapy
  • Sports medicine
  • Sleep clinic
  • Drug testing
  • Retreat center
  • Speech pathologist
  • Meditation
  • Reiki

Unsupported health and fitness services

The following health and fitness services aren't supported:

  • Doctors, dentists, and surgery
  • Medical spas that aren't covered by insurance.
  • In-home trainers

Supported spa and beauty services

The following spa and beauty services are supported:

  • Consults and evaluations
  • Sign-ups and trials
  • Appointments
  • Reservations
  • Classes
  • Activities
  • Massage
  • Lymph drainage
  • Spa
  • Skin care
  • Hair removal
  • Hair replacement

Unsupported spa and beauty services

The following spa and beauty services aren't supported:

  • A stylist that comes to your workplace.
  • Mobile spa services

Access criteria

Even within these approved categories we might block certain merchants. This is most likely for cases where the partner-provided appointment isn't what the user expects. We might hold our approvalon those categories until we have an appropriate method to address the issue.

As we review new merchant categories, we reserve the right to include or exclude them as we deem appropriate. Our goal is to enable as many merchants as possible, if they fit our criteria. Not every merchant fits our criteria.