Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Langkah 6: Kampanye Google Ads
Pengantar dan Dampak Bisnis
Untuk iklan inventaris lokal, Anda harus menautkan Akun Google Ads. Dari
menu Informasi Bisnis dan Akun untuk Iklan Inventaris Lokal, ada URL untuk
menautkan akun Anda. Anda dapat mengambil akun Anda atau membuatnya dengan membuka
Google Ads. Tombol ini tercantum di sudut kanan atas layar di samping
profil akun Anda. Salin dan tempel nomor ini di bagian Tautkan Google Ads
Modal akun, lalu pilih "Kirim Permintaan Penautan".
Untuk permintaan API, Anda perlu menambahkan cakupan berikut:
https://www.googleapis.com/auth/adwords
Menautkan Akun Google Ads di Merchant Center
Anda dapat menautkan atau membuat akun Google Ads melalui Merchant Center.
Detail selengkapnya tersedia di Panduan Bantuan Merchant Center.
Menautkan Akun Google Ads
Login ke Google Ads dengan akun yang berisi akun Google Ads Anda
Kampanye.
Klik "Admin" roda setelan, lalu pilih "Akun Tertaut".
Akan muncul daftar aplikasi yang dapat Anda tautkan. Jika Anda menautkan
identitas akun saat mengaktifkan Iklan Inventaris Lokal, Google Merchant Center
harus berada di bagian atas, dengan label Kelola & Tautkan. Google Merchant Center berada di
daftar umum, dengan "Details" Anda mungkin telah menautkan
akun yang salah,
login ke akun Google Ads yang salah, atau belum menautkan akun di
semua. Buka bagian Mengaktifkan Listingan Iklan Inventaris Lokal Gratis untuk
menyelesaikan langkah ini. Pilih "Kelola & Tautkan".
Ditautkan
Batalkan tautan
Di jendela Permintaan Penautan, pilih "Lihat Permintaan"
Sebuah modal akan muncul yang memberi Anda
informasi tentang akun yang
yang meminta link. Pilih "Setujui"
Saat ditautkan, tampilan baru menunjukkan akun yang ditautkan dengan status
"Ditautkan".
Tampilan Google Ads
Tampilan Merchant Center
Membuat Kampanye Iklan Shopping dan Mengaktifkan Produk Lokal
Di sisi kiri layar, pilih "Kampanye", lalu di
Jendela kampanye, pilih "Buat". Jika jendela muncul, pilih
"+ Kampanye Baru".
Saat layar pilihan kampanye muncul, pilih
"Buat kampanye tanpa panduan sasaran". Lalu, pilih "Lanjutkan".
Di kumpulan opsi berikutnya, pilih "Shopping" ubin,
lalu pilih "Lanjutkan".
Tepat di bawah ini, beberapa opsi baru akan muncul. Pertama, pastikan penjual Anda
adalah akun yang
tercantum di bidang teks. Lalu, pilih
"Kampanye Shopping Standar" bukan Kampanye Performa Maksimal,
pilih "Lanjutkan".
Menu berikutnya muncul di bagian Setelan Umum. Masukkan nama Kampanye,
lalu di bawah produk lokal, klik tanda V untuk meluaskan menu. Centang kotaknya.
"Aktifkan iklan untuk produk yang dijual di toko lokal".
Lihat bagian bawah, lalu pilih "Buat Kampanye". Saat disimpan,
kampanye yang baru dibuat akan muncul di layar kampanye.
Panduan UX
Anda dapat membantu menautkan kampanye lebih awal dengan menautkannya sebagai bagian dari penjual
proses pengumpulan data.
Panduan Teknologi
Untuk Google Ads, jika ingin menggunakan API, pastikan Anda telah menambahkan
cakupan berikut:
https://www.googleapis.com/auth/adwords.
Untuk penautan akun, Anda menggunakan permintaan berikut:
CustomerClientLinkService. Fungsi ini mengambil
MutateCustomerClientLinkRequest, yang menerima customer_id.
Anda dapat membuat kampanye baru secara terprogram dengan menggunakan
CampaignService.
Untuk informasi lebih lanjut tentang cara menggunakan Google Ads API, kunjungi
Library Klien dan Contoh.
[null,null,["Terakhir diperbarui pada 2025-07-25 UTC."],[[["\u003cp\u003eTo run local inventory ads, link your Google Ads account to your Merchant Center account, ensuring the correct account is selected for a seamless connection.\u003c/p\u003e\n"],["\u003cp\u003eCreate a Standard Shopping campaign in Google Ads and enable local products to display ads for items sold in your physical stores.\u003c/p\u003e\n"],["\u003cp\u003eFor API access, include the \u003ccode\u003ehttps://www.googleapis.com/auth/adwords\u003c/code\u003e scope to manage your Google Ads campaigns programmatically.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can link an advertising account managed by a third party if they don't directly handle their own Google Ads campaigns.\u003c/p\u003e\n"]]],["To utilize local inventory ads, link your Google Ads account in Merchant Center by finding your account number on Google Ads and sending a link request. In Google Ads, navigate to \"Linked Accounts\" under the \"Admin\" settings and \"Approve\" the Merchant Center link request. To create a Shopping Ads campaign, select \"Campaigns\" then \"+New Campaign,\" choose \"Shopping,\" and \"Standard Shopping Campaign\". Finally, enable \"Turn on ads for products sold in local stores\" and create your campaign. For API access, add the `https://www.googleapis.com/auth/adwords` scope.\n"],null,["Step 6: Google Ads Campaign\n---------------------------\n\n### Introduction and Business Impact\n\n*** ** * ** ***\n\nFor local inventory ads, you need to link your Google Ads Account. From the\nBusiness Information and Accounts menu for Local Inventory Ads, there's a URL to\nlink your account. You can retrieve your account or create one by going to\n[Google Ads](https://ads.google.com). It's listed in the top-right corner of the screen next to\nyour account profile. Copy and paste this number in the Link a Google Ads\nAccount modal, then select, \"**Send Link Request**\".\n\nFor API requests, you need to add the following scope: \n\n https://www.googleapis.com/auth/adwords\n\n### Link the Ads Account in Merchant Center\n\nYou can link or create a Google Ads account through Merchant Center.\nMore details are available in the [Merchant Center Help guide](https://support.google.com/google-ads/answer/12499498).\n\n#### Link your Google Ads Account\n\n1. Login to [Google Ads](https://ads.google.com) with the account that contains your Google Ads\n Campaigns.\n\n2. Click the \"Admin\" settings wheel, then select \"**Linked Accounts**\".\n\n3. A list of applications appears that you can link to. If you linked the\n account identity while enabling Local Inventory Ads, Google Merchant Center\n should be at the top, with Manage \\& Link. Google Merchant Center is in the\n general list, with \"Details\" you may have either linked the wrong account,\n logged into the incorrect Google Ads account, or have not linked the account at\n all. Visit the [*Enabling Free Local Inventory Ads Listing*](https://developers.google.com/merchant/storebuilder/local/sections/4_0_enabling_and_configure_lia_pos#enabling_free_local_product_listings) section to\n complete this step. Select \"**Manage \\& Link**\".\n\n *Linked*\n\n *Unlinked*\n\n4. In the Link Requests window, select \"**View Request**\"\n\n5. A modal appears providing you information about the account that is\n requesting the link. Select \"**Approve**\"\n\n6. When linked, the new view shows the account that is linked with the status of\n \"**Linked**\".\n\n *Google Ads View*\n\n *Merchant Center View*\n\n#### Create Shopping Ads Campaign and Enable Local Products\n\n1. Login to [Google Ads](https://ads.google.com)\n\n2. Along the left hand side of the screen, select \"**Campaigns** \", then in the\n Campaigns windows, select \"**Create** .\" If a window appears, select\n \"+ **New Campaign**.\"\n\n3. When the campaign selection screen appears, select\n \"**Create a campaign without a goal's guidance** .\" Then, select \"**Continue**\".\n\n4. On the next set of options, select the \"**Shopping** \" tile,\n then select \"**Continue**.\"\n\n5. Just below, several new options appears. First, make sure your merchant\n account is the one that is listed in the text field. Then, select\n \"**Standard Shopping Campaign** \" instead of the Performance Max Campaign,\n select \"**Continue**.\"\n\n6. The next menu appears under General Settings. Provide a Campaign name,\n then under local products, click the chevron to expand the menu. Check the box,\n \"**Turn on ads for products sold in local stores**.\"\n\n7. Go to the bottom, and select \"**Create Campaign**.\" When saved,\n the newly created campaign appears on the campaign screen.\n\n### UX Guidance\n\n*** ** * ** ***\n\nYou can help link the campaign earlier by linking it as part of the merchant\ncollection process.\n\n### Tech Guidance\n\n*** ** * ** ***\n\n- For Google Ads, if you want to use the API, ensure that you've added the following scope:\n\n https://www.googleapis.com/auth/adwords.\n\n- For account linking, you consume the following request:\n CustomerClientLinkService. This takes the\n [MutateCustomerClientLinkRequest](https://developers.google.com/google-ads/api/reference/rpc/v13/MutateCustomerClientLinkRequest), which accepts a *customer_id*.\n\n- You can create a new campaign programmatically by consuming\n the [CampaignService](https://developers.google.com/google-ads/api/reference/rpc/v13/CampaignService).\n\n- For more information about how to use the Google Ads API, visit the following\n [Client Libraries and Example](https://developers.google.com/google-ads/api/docs/client-libs) page.\n\n| **Tip:** The merchant doesn't need to use their own Ads account. If the merchant's ad business is managed by a different account other than their own, they can use the same link method to link their account."]]
