使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
通过商家自管的本地店面页面自提
与 MHLSF 的“可信”状态类似,
已连续通过 10 项准则检查。理想情况下,这可在
商家自管的本地店面页面 (MHLSF) 可信流程与接受评估的商家是相同的。上车点
确实是以 MHLSF 实施为基础的。
与 Google 支持团队和业务发展团队合作,启动
过程。
获得自提(当天或以后)可信状态后,商家即可启用
对于“当日自提”或“稍后自提”选项,可通过 API 调用
liasettings.setomnichannelexperience
可接受的值包括:
- “pickupToday”
- “pickupLater”
必须提供其他属性,具体取决于提货类型。
当日自提
借助当日自提功能,商家可以突出显示自己的全渠道
购买选项。使用当日自提功能
功能,商家必须投放本地商品目录广告和商家自管
本地店面。此外,对于已选择启用当日自提功能的每件商品,
商家必须在下单之时起当天或次日自提
。
地图项类型 |
用户体验 |
显示的购物注释 |
MHLSF 完整版 |
点击本地商品目录广告后会被重定向到商品着陆页
这种广告显示商品在特定商店的库存状况,
选择在线购买,然后到附近的商店提货。 |
系统会向用户显示自提有空时间的文字,告知客户:
商品支持在线购买,并可在附近的商店提货。 |
MHLSF 基本版 |
点击本地商品目录广告后将重定向到商品着陆页
用户可以在该页面中选择商店,查看被点击的商品
价格/库存状况,并提供在线购买选项,
附近有商店。 |
用户将看到一条注释,用于说明相应商品
支持在线购买,然后在附近的商店取货。 |
重要提示:
是否支持自提可以与商店本地库存状况不同。为了实现
通过商家自管的本地店面页面(基本版)启用当日自提功能,您必须
设置一个商店选择器,以显示商店在商品上的本地库存状况
着陆页。不过,所选商店是否支持自提可以设置为
在结账流程中显示。
现在可以在 pos.inventory 中设置提货值
或者,这些属性必须在商家的商品中提交
Feed。与 MHLSF 类似,为本地产品启用的产品 Feed 应存在或
添加自提属性。
有关属性要求和网站指南的详细说明,请参阅
请访问帮助中心:
通过商家自管的本地店面页面 (MHLSF) 基本版当日自提
MHLSF 提供当日自提服务(完整版)
稍后自提
借助“稍后自提”功能,商家可以直接从线上到线下
打造客户体验。对于可以在以下期限内到店自提的商品
一个特定的服务等级协议 (SLA),而不考虑商店是否有货,那么“稍后自提”选项
商家将实体店作为全渠道资产和差异化优势。
与其他本地商品目录广告功能不同,稍后自提不需要完整权限
商品目录信息。
现在可以在 pos.inventory 中设置提货值了
或者,您也可以在商家的商品 Feed 中提交这些属性。
与 MHLSF 类似,应存在或创建为本地产品启用的商品 Feed
添加自提属性
有关属性要求和网站指南的详细说明,请参阅
请访问帮助中心
“稍后自提”功能对网站和 Feed 的要求
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-07-25。
[null,null,["最后更新时间 (UTC):2025-07-25。"],[[["\u003cp\u003ePickup with Merchant Hosted Local Store Front (Pickup) trusted status requires passing 10 consecutive guideline checks, similar to the Merchant Hosted Local Store Front (MHLSF) trusted status.\u003c/p\u003e\n"],["\u003cp\u003eOnce Pickup trusted status is achieved, merchants can enable "pickupToday" or "pickupLater" functionality through the \u003ccode\u003eliasettings.setomnichannelexperience\u003c/code\u003e API.\u003c/p\u003e\n"],["\u003cp\u003ePickup Today highlights omnichannel purchase options in local inventory ads, requiring same-day or next-day pickup and can be implemented with MHLSF Basic or Full.\u003c/p\u003e\n"],["\u003cp\u003ePickup Later provides a direct online to offline experience, allowing merchants to use stores as omnichannel assets without requiring full inventory information.\u003c/p\u003e\n"],["\u003cp\u003ePickup attributes can be set via the \u003ccode\u003epos.inventory\u003c/code\u003e API or submitted in the merchant's product feed enabled for Local.\u003c/p\u003e\n"]]],["Merchants achieve \"Pickup trusted status\" after 10 guideline checks, often during the Merchant Hosted Local Store Front (MHLSF) process. Enabling \"Pickup Today\" or \"Pickup Later\" is done via API through `liasettings.setomnichannelexperience`. \"Pickup Today\" requires local inventory ads, MHLSF implementation, and same/next-day pickup availability. \"Pickup Later\" offers in-store pickup within a specified timeframe, and it doesn't require full inventory information. Both options require attribute submission via API or product feeds, similar to MHLSF.\n"],null,["Pickup with Merchant Hosted local Store Front\n---------------------------------------------\n\n*** ** * ** ***\n\nSimilarly to the MHLSF Trusted status, Pick up trusted status is achieved upon\npassing 10 consecutive guidelines checks. Ideally this could be achieved during\nthe MHLSF trusted process as the merchants evaluated would be the same. Pickup\noptions in fact build upon the MHLSF implementation.\n\nWork with Google support and the Business development team to initiate\nthe process.\n\nOnce Pickup (today and or later) trusted status is achieved, enabling a merchant\nfor Pickup Today or Pickup Later can be done through the API by calling\n[liasettings.setomnichannelexperience](https://developers.google.com/shopping-content/reference/rest/v2.1/liasettings/setomnichannelexperience)\n\nAcceptable values are:\n\n- \"pickupToday\"\n- \"pickupLater\"\n\nAdditional attributes are required based on the type of Pickup.\n\nPick up Today\n-------------\n\nThe pick up today feature allows the merchant to highlight their omnichannel\npurchase options directly on local inventory ads. To use the pick up today\nfeature, the merchant must implement local inventory ads and Merchant Hosted\nLocal Store Front. In addition, for each product opted-in to pick up today, the\nmerchant must offer same day or next day pick up from the time the order is\nplaced.\n\n|------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------|\n| **Feature Type** | **User experience** | **Shopping annotation displayed** |\n| **MHLSF Full** | Clicking on a local inventory ad redirects to a product landing page that displays an item's availability at a specific store and offers the option to buy it online and pick it up at a store nearby. | Users will be shown pick up availability text which communicates that the item is available to buy online and pick up at a store nearby. |\n| **MHLSF Basic** | Clicking on a local inventory ad will redirect to a product landing page where shoppers can select a store to view the clicked item's price/availability, with the option to buy it online and pick it up at a store nearby. | Users will be shown an annotation which communicates that the item is available to buy online and pick up at a store nearby. |\n\n**Important**:\nPickup availability can be different from store local availability. To implement\npick up today with a merchant hosted local storefront (basic), you're required\nto have a store selector showing your store's local availability on your product\nlanding page. However, the pick up availability for a selected store can be\nshown during the checkout flow.\n\nSetting Pickup values are now available in [pos.inventory](https://developers.google.com/shopping-content/reference/rest/v2.1/pos/inventory)\n\nAlternatively, those attributes must be submitted in the merchant's product\nfeed. Similarly to MHLSF, a product feed enabled for Local should exist or be\ncreated to include the pick up attributes.\n\nA detailed description of the attribute requirements and website guidelines is\navailable on the help center:\n\n[Pickup Today with MHLSF Basic](https://support.google.com/merchants/answer/9432086)\n\n[Pickup Today with MHLSF Full](https://support.google.com/merchants/answer/9432087)\n\n### Pick up Later\n\nPick up later allows the merchant to provide a direct online to offline\nexperience for their customers. For items that can be picked up in store within\na specific SLA regardless of store availability, pick up later allows the\nmerchant to use their stores as an omnichannel asset and differentiator.\nUnlike other local inventory ads features, pick up later doesn't require full\ninventory information.\n\nSetting Pickup values are now available in [pos.inventory](https://developers.google.com/shopping-content/reference/rest/v2.1/pos/inventory)\n\nAlternatively, those attributes can be submitted in the merchant's product feed.\nSimilarly to MHLSF, a product feed enabled for Local should exist or be created\nto include the pick up attributes.\n\nA detailed description of the attribute requirements and website guidelines is\navailable on the help center\n\n[Website and Feed requirements for Pickup later](https://support.google.com/merchants/answer/9439765)"]]