Data Flow recap
Use case |
GTINs known |
Can send inventory updates regularly |
API Methods |
File Feed upload (instead of API) |
Notes |
Free Local listings |
yes |
yes |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
A product feed is automatically created through GTIN matching Google's catalogue. Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Note that sending data using the inventory feed only limits the possibility to add extra functionalities like Merchant Hosted Local Store Front and other Programs |
Free Local listings |
No |
yes |
Lfp sub-account linking Data transmission |
Business Profile
Data transmission |
OfferId sent through accounts.productInputs.insert need to match the one in accounts.lfpInventories.insert Set "channel" attribute to "Local" in the product feed Link Business profiles and LFP sub-account through the API or using the Merchant Center UI |
Free Local Listings Local Inventory Ads |
Not for all offers |
yes |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
OfferId sent through accounts.productInputs.insert need to match the one in accounts.lfpInventories.insert Set "channel" attribute to "Local" in the product feed Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Local Inventory ads work best with MHLSF and Pickup features. MHLSF basic only works through a Local product feed. |
Free Local Listings Local Inventory Ads Other Shopping Programs already enabled |
Not for all offers |
yes |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
OfferId sent through accounts.productInputs.insert need to match the one in accounts.lfpInventories.insert Set "channel" attribute to "Local" in the product feed for the same offers enabled for the online programs. Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Local Inventory ads work best with MHLSF and Pickup features. MHLSF basic only works through a Local product feed. Shopping Ads and other Shopping Programs require a product feed with their attributes enabled. |
Free Local listings |
yes |
no |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
A product feed is automatically created through GTIN matching. Google's catalogue Machine learning algorithm will predict price and quantity based on the data provided Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Sales data predictions work best when price and quantity don't fluctuate constantly. Accuracy could be challenging when Sales events are taken into account. |
Free Local listings |
No |
no |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
Sales data predictions work best when price and quantity don't fluctuate constantly. Accuracy is challenging when Sales events are taken into account. Set "channel" attribute to "Local" in the product feed OfferId sent through accounts.productInputs.insert need to match the one in accounts.lfpSales.insert Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Local Inventory ads work best with MHLSF and Pickup features. MHLSF basic only works through a Local product feed. |
Free Local Listings Local Inventory Ads |
Not for all offers |
no |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
Sales data predictions work best when price and quantity don't fluctuate constantly. Accuracy is challenging when Sales events are taken into account. Set "channel" attribute to "Local" in the product feed OfferId sent through accounts.productInputs.insert need to match the one in accounts.lfpInventories.insert Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Local Inventory ads work best with MHLSF and Pickup features. MHLSF basic only works through a Local product feed. |
Free Local Listings Local Inventory Ads Other Shopping Programs already enabled |
Not for all offers |
yes |
Lfp sub-account linking Data transmission |
Business Profile Lfp sub-account linking Data transmission |
OfferIds sent through accounts.productInputs.insert need to match the one in accounts.lfpInventories.insert. Set "channel" attribute to "Local" in the product feed for the same offers enabled for the online programs. Link Business profiles and LFP sub-account through the API or using the Merchant Center UI Local Inventory ads work best with MHLSF and Pickup features. MHLSF basic only works through a Local product feed. Shopping Ads and other Shopping Programs require a product feed with their attributes enabled. |