Stay organized with collections
Save and categorize content based on your preferences.
About This Guide
This guide aims to provide Storebuilders and prospect Local Feed Partnership
providers with a set of integration best practices to have their merchants
display their offers on Local Inventory Ads (LIA) and Free Local Listings. It
highlights the various Google APIs required to efficiently manage large numbers
of Merchant Center, Google Ads and Google Business Profile accounts. While
navigating the guide, you can expect to find the following guidance for most all
sections:
Introduction and Business Impact
Tech guidance (API & others)
Known issues & tips
Glossary
Through this document some abbreviations are commonly used:
[null,null,["Last updated 2024-09-03 UTC."],[],["This guide offers best practices for Storebuilders and Local Feed Partnership (LFP) providers to integrate and display merchant offers on Local Inventory Ads (LIA) and Free Local Listings. It details the Google APIs needed to manage Merchant Center (MC), Google Ads, and Google Business Profile (GBP) accounts efficiently. Each section includes an introduction, business impact analysis, technical guidance (API and others), and known issues/tips. Common abbreviations used include LFP, GBP, MC, MCA, MHLSF, and GLHSF.\n"],null,[]]
