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About This Guide
This guide aims to provide Storebuilders and prospect Local Feed Partnership
providers with a set of integration best practices to have their merchants
display their offers on Local Inventory Ads (LIA) and Free Local Listings. It
highlights the various Google APIs required to efficiently manage large numbers
of Merchant Center, Google Ads and Google Business Profile accounts. While
navigating the guide, you can expect to find the following guidance for most all
sections:
Introduction and Business Impact
Tech guidance (API & others)
Known issues & tips
Glossary
Through this document some abbreviations are commonly used:
[null,null,["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eThis guide offers best practices for Storebuilders and Local Feed Partnership providers to display merchant offers on Local Inventory Ads and Free Local Listings.\u003c/p\u003e\n"],["\u003cp\u003eIt focuses on utilizing Google APIs for efficient management of numerous Merchant Center, Google Ads, and Google Business Profile accounts.\u003c/p\u003e\n"],["\u003cp\u003eThe guide covers introductory information, technical guidance including APIs, and addresses known issues and tips for each topic.\u003c/p\u003e\n"],["\u003cp\u003eStorebuilders and Local Feed Partnerships will learn how to help merchants showcase their offers on Google and effectively leverage various Google services.\u003c/p\u003e\n"]]],["This guide offers best practices for Storebuilders and Local Feed Partnership (LFP) providers to integrate and display merchant offers on Local Inventory Ads (LIA) and Free Local Listings. It details the Google APIs needed to manage Merchant Center (MC), Google Ads, and Google Business Profile (GBP) accounts efficiently. Each section includes an introduction, business impact analysis, technical guidance (API and others), and known issues/tips. Common abbreviations used include LFP, GBP, MC, MCA, MHLSF, and GLHSF.\n"],null,["About This Guide\n----------------\n\n*** ** * ** ***\n\nThis guide aims to provide Storebuilders and prospect Local Feed Partnership\nproviders with a set of integration best practices to have their merchants\ndisplay their offers on Local Inventory Ads (LIA) and Free Local Listings. It\nhighlights the various Google APIs required to efficiently manage large numbers\nof Merchant Center, Google Ads and Google Business Profile accounts. While\nnavigating the guide, you can expect to find the following guidance for most all\nsections:\n\n- Introduction and Business Impact\n- Tech guidance (API \\& others)\n- Known issues \\& tips\n\n### Glossary\n\nThrough this document some abbreviations are commonly used:\n\n- **LFP**: Local Feeds Partnership\n- **GBP**: Google Business Profile\n- **MC**: Merchant Center\n- **MCA**: Multi Client account\n- **MHLSF**: Merchant Hosted Local Store Front\n- **GLHSF**: Google Hosted Local Store Front"]]
