Manage ad audiences
Use Topics and Protected Audience to build and manage your ad audiences.
Create and update interest groups
Define audience data
Learn how to define an audience by creating an interest group with Protected Audience.
Update audience data and ads
Learn how to update audience data and refresh ad creatives by configuring an update URL for a Protected Audience API interest group.
Manage interest groups
Delegate audience management to a third party
Learn how to control audience management by using a Permissions Policy or delegate to a third party by configuring a .well-known permissions URL.
Target an audience using Topics
Learn how to use interests from Topics as an input to the Protected Audience bidding and auction process.