将顶部广告移到网页上比较靠下的位置
概览
此项审核旨在确保最上方的广告位不会太靠近初始视口的顶部。许多广告从未被查看,因为用户滚过它们的位置,然后才会被用户看到。将广告位移离视口的最顶部,让用户更有可能在滚开之前看到广告。
建议
将靠近初始视口顶部的广告位重新放置在网页中比较靠下的位置。一般来说,最顶部的广告位的中间位置应距离视口顶部至少 100 像素。
作为替代方案,请考虑将广告放置在视口的底部附近(即放置在首屏上靠下的位置)。我们的数据显示,此位置的可见率最高。
影响展示广告可见度的 5 个因素
可见度最佳做法
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最后更新时间 (UTC):2024-06-26。
[null,null,["最后更新时间 (UTC):2024-06-26。"],[[["Ads positioned too high on the page often get overlooked as users scroll, resulting in lower viewability."],["To improve ad visibility, move the topmost ad slots at least 100px down from the top edge of the screen."],["Alternatively, consider placing ads near the bottom of the initial viewport for potentially higher viewability based on data analysis."]]],["The audit checks if the topmost ad slot is too close to the viewport's top, impacting viewability. To enhance ad visibility, relocate ad slots near the top of the viewport further down the page, ensuring the middle of the topmost slot is at least 100px from the top. Alternatively, placing ads near the bottom of the viewport can improve viewability rates. These actions help increase the chance that users will see ads before scrolling.\n"]]