This audit checks that no more than three ads are initially loaded below the
fold. The area below the fold only becomes visible after a user scrolls down.
Ads in this area are less likely to be seen by users, so loading an excessive
number of them can lower
viewability rates and
decrease page performance.
Recommendations
Lazily load ads that are positioned below the fold. Lazy loading is a technique
that prevents ads outside of the viewport from being requested and rendered
until they are close to being scrolled into view. See the
GPT lazy loading sample
for an example implementation.
[null,null,["Last updated 2024-06-26 UTC."],[[["\"Below the fold\" ads are those outside the initial view and require scrolling to be seen, impacting viewability and page performance if loaded excessively."],["This audit ensures no more than three ads are initially loaded below the fold to enhance user experience."],["Lazy loading is recommended for below-the-fold ads, delaying their request and rendering until they are nearly visible."],["By implementing lazy loading techniques, publishers can improve viewability rates and optimize page performance, ensuring a better user experience."]]],["\"Below the fold\" refers to the page area outside the initial view. The audit checks that no more than three ads are initially loaded in this area, as excessive ads can lower viewability and performance. It's recommended to lazy load ads below the fold, preventing them from loading until they're near the viewport. This technique enhances page performance and viewability. The GPT lazy loading sample is suggested as a way to implement this.\n"]]
