Оптимизируйте свои подборки
Сохраняйте и классифицируйте контент в соответствии со своими настройками.
Обзор
В ходе этой проверки проверяется, что изначально в нижней части страницы загружается не более трех объявлений. Область ниже сгиба становится видимой только после того, как пользователь прокручивает страницу вниз. Объявления в этой области с меньшей вероятностью будут видны пользователям, поэтому загрузка чрезмерного их количества может снизить показатели видимости и снизить производительность страницы.
Рекомендации
Лениво загружайте рекламу, расположенную ниже сгиба. Отложенная загрузка — это метод, который предотвращает запрос и отображение рекламы за пределами области просмотра до тех пор, пока она не будет близка к прокрутке в поле зрения. Пример реализации см. в примере отложенной загрузки GPT .
[null,null,["Последнее обновление: 2025-07-25 UTC."],[[["\u003cp\u003e"Below the fold" ads are those outside the initial view and require scrolling to be seen, impacting viewability and page performance if loaded excessively.\u003c/p\u003e\n"],["\u003cp\u003eThis audit ensures no more than three ads are initially loaded below the fold to enhance user experience.\u003c/p\u003e\n"],["\u003cp\u003eLazy loading is recommended for below-the-fold ads, delaying their request and rendering until they are nearly visible.\u003c/p\u003e\n"],["\u003cp\u003eBy implementing lazy loading techniques, publishers can improve viewability rates and optimize page performance, ensuring a better user experience.\u003c/p\u003e\n"]]],["\"Below the fold\" refers to the page area outside the initial view. The audit checks that no more than three ads are initially loaded in this area, as excessive ads can lower viewability and performance. It's recommended to lazy load ads below the fold, preventing them from loading until they're near the viewport. This technique enhances page performance and viewability. The GPT lazy loading sample is suggested as a way to implement this.\n"],null,["# Lazily load ads below the fold\n\nOverview\n--------\n\n| **Key Term:** \"below the fold\" refers to the area of the page outside of the initial viewport.\n\nThis audit checks that no more than three ads are initially loaded below the\nfold. The area below the fold only becomes visible after a user scrolls down.\nAds in this area are less likely to be seen by users, so loading an excessive\nnumber of them can lower\n[viewability rates](https://support.google.com/admanager/answer/4524488) and\ndecrease page performance.\n\nRecommendations\n---------------\n\nLazily load ads that are positioned below the fold. Lazy loading is a technique\nthat prevents ads outside of the viewport from being requested and rendered\nuntil they are close to being scrolled into view. See the\n[GPT lazy loading sample](https://developers.google.com/publisher-tag/samples/lazy-loading)\nfor an example implementation.\n\nMore information\n----------------\n\n[GPT lazy loading API](https://developers.google.com/publisher-tag/reference#googletag.PubAdsService_enableLazyLoad) \n\n[Viewability best practices](https://support.google.com/admanager/answer/6199883) \n[View audit source](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/lighthouse-plugin-publisher-ads/audits/ads-in-viewport.js) [Improve this article](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/docs/audits/ads-in-viewport.md) [Report an issue](https://github.com/googleads/publisher-ads-lighthouse-plugin/issues/new?labels=documentation&template=documentation-feedback.md&title=Documentation+feedback%3A+ads-in-viewport.md)\n\n\u003cbr /\u003e"]]
