Reduce time to send the first bid request
Overview
The time it takes for the first header bidding request to be made. This is the
interval from page load until the first header bidding request is issued.
Recommendations
This metric is not indicative of a specific issue. It should be used to help
identify areas for improvement and track that improvement over time.
The goal here is to reduce the time it takes for the first header bidding
request to be made. Ensuring that other, more specific audits are passing should
have a major impact on this metric. In particular, the following audits are
likely to affect this time:
This metric identifies "first bid request" as the earliest recorded request to a
supported ad exchange or supply side platform.
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Last updated 2024-06-26 UTC.
[null,null,["Last updated 2024-06-26 UTC."],[[["This metric measures the time from page load to the first header bidding request, indicating potential areas for improvement in ad delivery speed."],["Reducing this time is a general goal achieved by addressing specific issues identified by other audits, like optimizing the ad request waterfall, avoiding long tasks, and ensuring GPT and bids load concurrently."],["\"First bid request\" is defined as the earliest request sent to a recognized ad exchange or supply-side platform."]]],["The metric measures the time from page load to the first header bidding request. The objective is to decrease this time, improving overall efficiency. This metric isn't a problem indicator but helps track progress. Key actions to reduce this time include ensuring other audits related to ad request waterfalls, avoiding ad-blocking tasks, and loading GPT and bids in parallel. The first bid request is the earliest recorded request to a supported ad exchange or supply-side platform.\n"]]
