Charger les tags GPT et les enchères en parallèle
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Présentation
Cet audit vérifie si les demandes d'enchères d'en-tête sont différées jusqu'à ce que
de la bibliothèque Google Publisher Tag (GPT). Dans la plupart des cas, ces demandes ne sont pas
dépendent de GPT et peuvent être effectuées
en parallèle du chargement de la bibliothèque
accélérer le chargement des annonces.
Recommandations
Assurez-vous que les demandes d'enchères d'en-tête n'attendent pas le googletag.pubadsReady()
ou
googletag.cmd.push()
Exemple de code Prebid.js
Réponse incorrecte |
window.pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
window.googletag = window.googletag || {};
googletag.cmd = googletag.cmd || [];
googletag.cmd.push(function() {
googletag.pubads().disableInitialLoad();
// Incorrect: Making bid requests dependent on GPT loading.
pbjs.que.push(function() {
pbjs.requestBids({
bidsBackHandler: handleBidResponse
});
});
});
|
Bonne réponse |
window.pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
// Correct: Making bid requests independent of GPT loading.
pbjs.que.push(function() {
pbjs.requestBids({
bidsBackHandler: handleBidResponse
});
});
window.googletag = window.googletag || {};
googletag.cmd = googletag.cmd || [];
googletag.cmd.push(function() {
googletag.pubads().disableInitialLoad();
});
|
Liste des places de marché et plates-formes côté offre compatibles avec cet audit
évalue se trouvent dans
notre dépôt GitHub.
Sauf indication contraire, le contenu de cette page est régi par une licence Creative Commons Attribution 4.0, et les échantillons de code sont régis par une licence Apache 2.0. Pour en savoir plus, consultez les Règles du site Google Developers. Java est une marque déposée d'Oracle et/ou de ses sociétés affiliées.
Dernière mise à jour le 2025/07/25 (UTC).
[null,null,["Dernière mise à jour le 2025/07/25 (UTC)."],[[["\u003cp\u003eThis audit checks if header bidding requests are delayed until the Google Publisher Tag library loads, potentially slowing down ad loading.\u003c/p\u003e\n"],["\u003cp\u003eIt's recommended to make header bidding requests independent of GPT loading to improve performance.\u003c/p\u003e\n"],["\u003cp\u003eYou can make your header bidding requests independent of GPT by ensuring they don't wait for \u003ccode\u003egoogletag.pubadsReady()\u003c/code\u003e or \u003ccode\u003egoogletag.cmd.push()\u003c/code\u003e, as demonstrated in the Prebid.js example.\u003c/p\u003e\n"],["\u003cp\u003eA list of supported ad platforms evaluated by this audit is available on the project's GitHub repository.\u003c/p\u003e\n"]]],["The audit checks if header bidding requests are unnecessarily delayed by waiting for the Google Publisher Tag (GPT) library to load. Header bidding requests should be independent of GPT to speed up ad loading. Avoid using `googletag.pubadsReady()` or `googletag.cmd.push()` to trigger bid requests. The correct approach, exemplified with Prebid.js, is to initiate `pbjs.requestBids` outside of the `googletag.cmd.push()` function, making the bid requests run in parallel to GPT loading.\n"],null,["# Load GPT and bids in parallel\n\nOverview\n--------\n\nThis audit checks whether or not header bidding requests are deferred until the\nGoogle Publisher Tag (GPT) library loads. In most cases, these requests are not\ndependent on GPT and can be made in parallel with the library being loaded to\nspeed up ad loading.\n\nRecommendations\n---------------\n\nEnsure that header bidding requests do not wait on `googletag.pubadsReady()` or\n`googletag.cmd.push()`.\n\n### Prebid.js Example\n\n|---------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Incorrect** | ```javascript window.pbjs = pbjs || {}; pbjs.que = pbjs.que || []; window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); // Incorrect: Making bid requests dependent on GPT loading. pbjs.que.push(function() { pbjs.requestBids({ bidsBackHandler: handleBidResponse }); }); }); ``` |\n| **Correct** | ```javascript window.pbjs = pbjs || {}; pbjs.que = pbjs.que || []; // Correct: Making bid requests independent of GPT loading. pbjs.que.push(function() { pbjs.requestBids({ bidsBackHandler: handleBidResponse }); }); window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); }); ``` |\n\nMore information\n----------------\n\nThe list of supported ad exchanges and supply side platforms this audit\nevaluates can be found in\n[our GitHub repository](https://github.com/googleads/publisher-ads-lighthouse-plugin/blob/HEAD/lighthouse-plugin-publisher-ads/utils/bidder-patterns.js). \n[View audit source](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/lighthouse-plugin-publisher-ads/audits/gpt-bids-parallel.js) [Improve this article](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/docs/audits/gpt-bids-parallel.md) [Report an issue](https://github.com/googleads/publisher-ads-lighthouse-plugin/issues/new?labels=documentation&template=documentation-feedback.md&title=Documentation+feedback%3A+gpt-bids-parallel.md)\n\n\u003cbr /\u003e"]]