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Asignaciones de campos para la API de informes de Search Ads 360

En las siguientes tablas, se asignan campos de la API anterior de Search Ads 360 a los recursos de la nueva API de informes de Search Ads 360.

Informe de la cuenta

Nombres de columnas en el informe `account`	nueva asignación de la API de informes de Search Ads 360
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountCurrencyCode`	`customer.currency_code`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountTimeZone`	`customer.time_zone`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Cambio de comportamiento
`visits`	`metrics.visits`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de anuncio

Nombres de columnas en el informe `ad`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹
`adDisplayUrl`	`ad_group_ad.ad.display_url`
`adEngineId`	`ad_group_ad.engine_id`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`²
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`
`adId`	`ad_group_ad.ad.id`
`adLabels`	`ad_group_ad.labels`
`adLandingPage`	`ad_group_ad.ad.final_urls`
`adPathField1`	`ad_group_ad.ad.{ad type}.path1`³
`adPathField2`	`ad_group_ad.ad.{ad type}.path2`³
`adPromotionLine`	Cambio de comportamiento
`adType`	`ad_group_ad.ad.type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_ad.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_ad.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`isUnattributedAd`	`Not available`
`lastModifiedTimestamp`	`ad_group_ad.last_modified_time`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	`ad_group_ad.status`
`visits`	`metrics.visits`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe del grupo de anuncios

Nombres de columnas en el informe `adGroup`	nueva asignación de la API de informes de Search Ads 360
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupBroadMaxCpc`	Cambio de comportamiento
`adGroupContentMaxCpc`	Cambio de comportamiento
`adGroupDesktopBidAdjustment`	`ad_group_bid_modifier`
`adGroupEndDate`	`ad_group.end_date`
`adGroupEngineId`	`ad_group.engine_id`
`adGroupExactMaxCpc`	Cambio de comportamiento
`adGroupId`	`ad_group.id`
`adGroupLabels`	`ad_group.labels label.name`
`adGroupMobileBidAdjustment`	`ad_group_bid_modifier`
`adGroupPhraseMaxCpc`	Cambio de comportamiento
`adGroupSearchMaxCpc`	`ad_group.cpc_bid_micros`
`adGroupStartDate`	`ad_group.start_date`
`adGroupStatus`	`ad_group.status`
`adGroupTabletBidAdjustment`	`ad_group_bid_modifier`
`adGroupType`	`ad_group.type`
`adRotation`	`ad_group.ad_rotation_mode`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`bidStrategyInherited`	Cambio de comportamiento
`bingAdsAdDistributions`	Cambio de comportamiento
`bingAdsLanguage`	`ad_group.language_code`
`callCallOnly`	Cambio de comportamiento
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Cambio de comportamiento
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`cityTargets`	`ad_group_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Cambio de comportamiento
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Cambio de comportamiento
`countryTargets`	`ad_group_criterion.location.geo_target_constant`
`creationTimestamp`	`ad_group.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`deviceTargets`	`ad_group_bid_modifier.device.type`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`Same as cityTargets`
`effectiveCountryTargets`	`Same as countryTargets`
`effectiveDeviceTargets`	`ad_group_bid_modifier.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`Same as metroTargets`
`effectiveProvinceTargets`	`Same as provinceTargets`
`engineRemarketingListTargetAll`	`ad_group.targeting_setting.target_restrictions`
`engineStatus`	`ad_group.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Cambio de comportamiento
`locationDetails`	`Not available in V0`
`locationFilter`	Cambio de comportamiento
`metroTargets`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`provinceTargets`	`ad_group_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`ad_group.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Cambio de comportamiento
`visits`	`metrics.visits`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe AdGroupTarget

Nombres de columnas en el informe `adGroupTarget`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adGroupTargetId`	`ad_group_criterion.criterion_id`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`⁴
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁴
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁴
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`ageTargetAgeRange`	`ad_group_criterion.age_range.type`
`ageTargetBidModifier`	`ad_group_criterion.bid_modifier`
`avgCpc`	`metrics.average_cpc`⁴
`avgCpm`	`metrics.average_cpm`⁴
`avgPos`	Cambio de comportamiento
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁴
`cost`	`metrics.cost_micros`⁴
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁴
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`⁴
`dfaActionsCrossEnv`	`metrics.all_conversions`⁴
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`⁴
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`⁴
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`⁴
`dfaTransactionsCrossEnv`	`metrics.all_conversions`⁴
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions`
`dynamicSearchAdsTargetCoverage`	`ad_group_criterion.webpage.coverage_percentage`
`dynamicSearchAdsTargetCpcBid`	`ad_group_criterion.cpc_bid_micros`
`dynamicSearchAdsTargetLandingPageUrl`	`dynamic_search_ads_search_term_view.landing_page`
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`ad_group_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`genderTargetBidModifier`	`ad_group_criterion.bid_modifier`
`genderTargetGenderType`	`ad_group_criterion.gender.type`
`impr`	`metrics.impressions`⁴
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetBidModifier`	`ad_group_criterion.bid_modifier`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`unclassifiedTargetName`	Cambio de comportamiento
`unclassifiedTargetType`	Cambio de comportamiento
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe del anunciante

Nombres de columnas en el informe `advertiser`	nueva asignación de la API de informes de Search Ads 360
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`advertiser`	`customer.descriptive_name`
`advertiserCurrencyCode`	`customer.currency_code`
`advertiserId`	`customer.id`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaAdvertiserId`	`customer.double_click_campaign_manager_setting.advertiser_id`
`dfaNetworkId`	`customer.double_click_campaign_manager_setting.network_id`
`dfaNetworkTimeZone`	`customer.double_click_campaign_manager_setting.time_zone`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`googleAnalyticsTimeZone`	`Not available in V0`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Cambio de comportamiento
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de BidStrategy

Nombres de columnas en el informe `bidStrategy`	nueva asignación de la API de informes de Search Ads 360
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`bidStrategy`	`bidding_strategy.name`
`bidStrategyGoal`	`bidding_strategy.target_*`
`bidStrategyId`	`bidding_strategy.id`
`bidStrategyMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`bidStrategyMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`cpaTarget`	`bidding_strategy.target_cpa.target_cpa_micros`
`creationTimestamp`	Cambio de comportamiento
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`ersTarget`	`bidding_strategy.target_roas.target_roas`
`floodlightActivityTargetIds`	usa `segments.conversion_action` para obtener una lista de la información de Floodlight
`floodlightOptimizationEnabled`	usa `segments.conversion_action` para verificar si se están optimizando para las conversiones de Floodlight.
`highPosition`	Cambio de comportamiento
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Cambio de comportamiento
`lowPosition`	Cambio de comportamiento
`monthEnd`	Cambio de comportamiento
`monthlySpendTarget`	`bidding_strategy.target_spend.target_spend_micros`
`monthStart`	`segments.month`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`roasTarget`	`bidding_strategy.target_roas.target_roas`
`status`	`bidding_strategy.status`
`type`	`bidding_strategy.type`
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de campaña

Nombres de columnas en el informe `campaign`	nueva asignación de la API de informes de Search Ads 360
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsBidStrategy`	`campaign.bidding_strategy_type`
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`bidStrategyInherited`	Cambio de comportamiento
`bingAdsBudgetType`	`campaign_budget.period campaign_budget.delivery_method`
`callCallOnly`	Cambio de comportamiento
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Cambio de comportamiento
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`campaign`	`campaign.name`
`campaignDesktopBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignEndDate`	`campaign.end_date`
`campaignEngineId`	`campaign.engine_id`
`campaignId`	`campaign.id`
`campaignLabels`	`label.name using campaign_label resource`
`campaignMobileBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignStartDate`	`campaign.start_date`
`campaignStatus`	`campaign.status`
`campaignTabletBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignType`	`campaign.advertising_channel_type campaign.advertising_channel_sub_type`
`cityTargets`	`campaign_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Cambio de comportamiento
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Cambio de comportamiento
`countryTargets`	`campaign_criterion.location.geo_target_constant`
`creationTimestamp`	`campaign.creation_time`
`ctr`	`metrics.ctr`
`dailyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`date`	`segments.date`
`deliveryMethod`	`campaign_budget.delivery_method`
`deviceSegment`	`segments.device`
`deviceTargets`	`campaign_criterion.device.type`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveCountryTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveDeviceTargets`	`campaign_criterion.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveProvinceTargets`	`campaign_criterion.location.geo_target_constant`
`engineStatus`	`Not available now. It will map to campaign.engine_status`
`excludedCityTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁶
`excludedCountryTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁶
`excludedMetroTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁶
`excludedProvinceTargets`	`campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)`⁶
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`feedType`	`asset.type`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`keywordNearMatchEnabled`	Cambio de comportamiento
`lastModifiedTimestamp`	`campaign.last_modified_time`
`languageTargets`	`campaign_criterion.language.language_constant`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Cambio de comportamiento
`locationDetails`	`Not available in V0`
`locationFilter`	Cambio de comportamiento
`metroTargets`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Cambio de comportamiento
`monthlyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`monthStart`	`segments.month`
`networkTarget`	`campaign.network_settings.target_{network_type}`
`provinceTargets`	`campaign_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`campaign.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Cambio de comportamiento
`visits`	`metrics.visits`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yahooGeoTargets`	`campaign_criterion.location.geo_target_constant`
`yahooJapanBidStrategy`	`bidding_strategy.name`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe CampaignTarget

Nombres de columnas en el informe `campaignTarget`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`campaignTargetId`	`campaign_criterion.criterion_id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Cambio de comportamiento
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name`
`engineRemarketingListBidModifier`	`campaign_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetBidModifier`	`campaign_criterion.bid_modifier`
`locationTargetName`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	`campaign_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de conversión

Nombres de columnas en el informe `conversion`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.descriptive_name`
`ad`	`ad_group_ad.ad.name`⁷
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`conversion.ad_id`
`advertiser`	Consulte Administración de cuentas.
`advertiserConversionId`	`conversion.advertiser_conversion_id`
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`conversionAttributionType`	`conversion.attribution_type`
`conversionDate`	`conversion.conversion_date_time`
`conversionId`	`conversion.id`
`conversionLastModifiedTimestamp`	`conversion.conversion_last_modified_date_time`
`conversionQuantity`	`conversion.conversion_quantity`
`conversionRevenue`	`conversion.conversion_revenue_micros`
`conversionSearchTerm`	Cambio de comportamiento
`conversionTimestamp`	`conversion.conversion_date_time`
`conversionType`	Cambio de comportamiento
`conversionVisitExternalClickId`	`conversion.click_id`
`conversionVisitId`	`conversion.visit_id`
`conversionVisitTimestamp`	`conversion.conversion_visit_date_time`
`deviceSegment`	`segments.device`
`feedId`	Cambio de comportamiento
`feedItemId`	Cambio de comportamiento
`feedType`	Cambio de comportamiento
`floodlightActivity`	Usa `conversion_action`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightEventRequestString`	Cambio de comportamiento
`floodlightGroup`	Usa `conversion_action`
`floodlightGroupConversionType`	Usa `conversion_action`
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`floodlightOrderId`	`conversion.floodlight_order_id`
`floodlightOriginalRevenue`	`conversion.floodlight_original_revenue`
`floodlightReferrer`	Cambio de comportamiento
`inventoryAccountId`	`conversion.merchant_id`
`isUnattributedAd`	Cambio de comportamiento
`keywordId`	`conversion.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`conversion.product_channel`
`productCountry`	`conversion.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`conversion.product_id`
`productLanguage`	`conversion.product_language_code`
`productStoreId`	`conversion.product_store_id`
`productTargetId`	Cambio de comportamiento
`status`	`conversion.status`

Informe de elemento de feed

Nombres de columnas en el informe `feedItem`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`appId`	`asset.mobile_app_asset.app_id`
`appStore`	`asset.mobile_app_asset.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`callCallOnly`	Cambio de comportamiento
`callConversionTracker`	`asset.call_asset.call_conversion_action`
`callConversionTrackerId`	Cambio de comportamiento
`callCountryCode`	`asset.call_asset.country_code`
`callIsTracked`	`asset.call_asset.call_tracking_enabled`
`callPhoneNumber`	`asset.call_asset.phone_number`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Cambio de comportamiento
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Cambio de comportamiento
`creationTimestamp`	`asset.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`engineStatus`	`asset.engine_status`
`feedId`	`asset_set.id`
`feedItemId`	`asset.id`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`asset.last_modified_time`
`locationBusinessName`	`Not available in V0`
`locationCategory`	Cambio de comportamiento
`locationDetails`	`Not available in V0`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`sitelinkClickserverUrl`	`asset.tracking_url_template`
`sitelinkDescription1`	`asset.sitelink_asset.description_1`
`sitelinkDescription2`	`asset.sitelink_asset.description_2`
`sitelinkDisplayText`	`asset.sitelink_asset.link_text`
`sitelinkLandingPageUrl`	`asset.final_urls`
`status`	`asset.status`
`visits`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe FloodlightActivity

Nombres de columnas en el informe `floodlightActivity`	nueva asignación de la API de informes de Search Ads 360
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`creationTimestamp`	`conversion_action.creation_time`
`floodlightActivity`	`conversion_action.name`
`floodlightActivityId`	`conversion_action.floodlight_settings.activity_id`
`floodlightActivityTag`	`conversion_action.floodlight_settings.activity_tag`
`floodlightConfigurationId`	Cambio de comportamiento
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupConversionType`	`conversion_action.type`
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	`conversion_action.floodlight_settings.activity_group_tag`
`lastModifiedTimestamp`	Cambio de comportamiento
`status`	`conversion_action.status`

Informe de palabra clave

Nombres de columnas en el informe `keyword`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`
`adDescription1`	`ad_group_ad.ad.{ad type}.description1`¹
`adDescription2`	`ad_group_ad.ad.{ad type}.description2`¹
`adDisplayUrl`	`ad_group_ad.ad.display_url`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad_group_ad.ad.{ad type}.headline`²
`adHeadline2`	`ad_group_ad.ad.expanded_text_ad.headline2`
`adHeadline3`	`ad_group_ad.ad.expanded_text_ad.headline3`
`adId`	`ad_group_ad.ad.id`
`adLandingPage`	`ad_group_ad.ad.final_urls`
`adPromotionLine`	Cambio de comportamiento
`adType`	`ad_group_ad.ad.type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`⁵
`adWordsConversionValue`	`metrics.client_account_conversions_value`⁵
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`⁵
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`⁵
`avgCpm`	`metrics.average_cpm`⁵
`avgPos`	Cambio de comportamiento
`bidStrategyInherited`	Cambio de comportamiento
`bingKeywordParam2`	Cambio de comportamiento
`bingKeywordParam3`	Cambio de comportamiento
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`⁵
`cost`	`metrics.cost_micros`⁵
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`⁵
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`⁵
`dfaActionsCrossEnv`	`metrics.all_conversions`⁵
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`⁵
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`⁵
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`⁵
`dfaTransactionsCrossEnv`	`metrics.all_conversions`⁵
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveKeywordMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_criterion.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`⁵
`isDisplayKeyword`	Cambio de comportamiento
`isUnattributedAd`	`Not available in V0`
`keywordClickserverUrl`	`ad_group_criterion.tracking_url_template`
`keywordEngineId`	`ad_group_criterion.engine_id`
`keywordId`	`ad_group_criterion.criterion_id`
`keywordLabels`	`ad_group_criterion_label.label label.name`
`keywordLandingPage`	`ad_group_criterion.final_urls`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`keywordMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`keywordMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`keywordText`	`ad_group_criterion.keyword.text`
`keywordUrlParams`	`ad_group_criterion.final_url_suffix`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`⁵
`qualityScoreCurrent`	`ad_group_criterion.quality_info.quality_score`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`topOfPageBidAvg`	Cambio de comportamiento
`topOfPageBidCurrent`	`ad_group_criterion.position_estimates.top_of_page_cpc_micros`
`visits`	`metrics.visits`⁵
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de negativeAdGroupKeyword

Nombres de columnas en el informe `negativeAdGroupKeyword`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`engineStatus`	Cambio de comportamiento
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`negativeAdGroupKeywordId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁶
`negativeAdGroupKeywordMatchType`	`ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)`⁶
`negativeAdGroupKeywordText`	`ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)`⁶
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁶

Informe de negativeAdGroupTarget

Nombres de columnas en el informe `negativeAdGroupTarget`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`ageTargetAgeRange`	`ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)`⁶
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)`⁶
`engineRemarketingList`	`ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)`⁶
`genderTargetGenderType`	`ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)`⁶
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetName`	`ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)`⁶
`negativeAdGroupTargetId`	`ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)`⁶
`status`	`ad_group_criterion.status (filtering with ad_group_criterion.negative)`⁶

Informe de negativeCampaignKeyword

Nombres de columnas en el informe `negativeCampaignKeyword`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Cambio de comportamiento
`engineStatus`	Cambio de comportamiento
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`negativeCampaignKeywordId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁶
`negativeCampaignKeywordMatchType`	`campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)`⁶
`negativeCampaignKeywordText`	`campaign_criterion.keyword.text (filtering with campaign_criterion.negative)`⁶
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁶

Informe de negativeCampaignTarget

Nombres de columnas en el informe `negativeCampaignTarget`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`ageTargetAgeRange`	`campaign_criterion.age_range.type (filtering with campaign_criterion.negative)`⁶
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Cambio de comportamiento
`dynamicSearchAdsTargetConditions`	`campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)`⁶
`engineRemarketingList`	`campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)`⁶
`genderTargetGenderType`	`campaign_criterion.gender.type (filtering with campaign_criterion.negative)`⁶
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetName`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`⁶
`negativeCampaignTargetId`	`campaign_criterion.criterion_id (filtering with campaign_criterion.negative)`⁶
`status`	`campaign_criterion.status (filtering with campaign_criterion.negative)`⁶

Informe de PaymentAndOrg

Nombres de columnas en el informe `paidAndOrganic`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`
`adGroupId`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaign`
`campaignId`
`date`	`segments.date`
`keywordId`	`segments.keyword.ad_group_criterion`
`keywordMatchType`	`segments.keyword.info.match_type`
`keywordText`	`segments.keyword.info.text`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`organicAvgPos`	Cambio de comportamiento
`organicClicks`	`metrics.organic_clicks`
`organicCtr`
`organicQueries`	`metrics.organic_queries`
`paidAndOrganicClicks`	`metrics.combined_clicks`
`paidAndOrganicCtr`	`metrics.ctr`
`paidAndOrganicQueries`	`metrics.combined_queries`
`paidAvgPos`	Cambio de comportamiento
`paidClicks`
`paidCostPerClick`	`metrics.average_cpc`
`paidCtr`
`paidImpressions`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`searchQuery`	`paid_organic_search_term_view.search_term`
`serpType`	`segments.search_engine_results_page_type`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de productos promocionados

Nombres de columnas en el informe `productAdvertised`	nueva asignación de la API de informes de Search Ads 360
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	Cambio de comportamiento
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	Cambio de comportamiento
`avgPos`	Cambio de comportamiento
`campaignId`	`campaign.id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Cambio de comportamiento
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Cambio de comportamiento
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`productAgeGroup`	Cambio de comportamiento
`productAvailability`	Cambio de comportamiento
`productBrand`	`segments.product_brand`
`productCategory`	Cambio de comportamiento
`productCategoryLevel1`	`segments.product_bidding_category_level1`
`productCategoryLevel2`	`segments.product_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5`
`productChannel`	`segments.product_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity`
`productColor`	Cambio de comportamiento
`productCondition`	`segments.product_condition`
`productCostOfGoodsSold`	Cambio de comportamiento
`productCountry`	`segments.product_country`
`productCustomLabel0`	`segments.product_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4`
`productGender`	Cambio de comportamiento
`productGtin`	Cambio de comportamiento
`productId`	`segments.product_item_id`
`productItemGroupId`	Cambio de comportamiento
`productLandingPageUrl`	Cambio de comportamiento
`productLanguage`	`segments.product_language`
`productMaterial`	Cambio de comportamiento
`productMpn`	Cambio de comportamiento
`productPattern`	Cambio de comportamiento
`productPrice`	Cambio de comportamiento
`productSalePrice`	Cambio de comportamiento
`productSize`	Cambio de comportamiento
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title`
`productTypeLevel1`	`segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	Cambio de comportamiento
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de ProductGroup

Nombres de columnas en el informe `productGroup`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`adWordsConversions`	`metrics.client_account_conversions`
`adWordsConversionValue`	`metrics.client_account_conversions_value`
`adWordsViewThroughConversions`	`metrics.client_account_view_through_conversions`
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Cambio de comportamiento
`bidStrategyInherited`	Cambio de comportamiento
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value`: `metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions`: `metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`effectiveBidStrategy`	Cambio de comportamiento
`effectiveBidStrategyId`	Cambio de comportamiento
`effectiveLabels`	Cambio de comportamiento
`effectiveProductGroupMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`engineStatus`	`ad_group_criterion.engine_status`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`productGroup`	`product_group_view.resource_name`
`productGroupClickserverUrl`	`ad_group_criterion.tracking_url_template`
`productGroupId`	`ad_group_criterion.criterion_id`
`productGroupLandingPage`	`ad_group_criterion.final_urls`
`productGroupMaxBid`	Cambio de comportamiento
`productGroupMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`productGroupMinBid`	Cambio de comportamiento
`productGroupPartitionType`	`ad_group_criterion.listing_group.type`
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Informe de ProductLeadAndCrossSell

Nombres de columnas en el informe `productLeadAndCrossSell`	nueva asignación de la API de informes de Search Ads 360
`accountId`	`customer.id`
`adGroupId`	`ad_group.id`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaignId`	`campaign.id`
`crossSellAverageUnitPrice`	`metrics.cross_sell_revenue_micros` / `metrics.cross_sell_units_sold`
`crossSellCostOfGoodsSold`	`metrics.cross_sell_cost_of_goods_sold_micros`
`crossSellGrossFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellGrossProfitMargin`	`metrics.cross_sell_gross_profit_micros`
`crossSellRevenueFromUnitsSold`	`metrics.cross_sell_revenue_micros`
`crossSellUnitsSold`	`metrics.cross_sell_units_sold`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	Cambio de comportamiento
`dfaActionsCrossEnv`	Cambio de comportamiento
`dfaRevenue`	Cambio de comportamiento
`dfaRevenueCrossEnv`	Cambio de comportamiento
`dfaTransactions`	Cambio de comportamiento
`dfaTransactionsCrossEnv`	Cambio de comportamiento
`dfaWeightedActions`	Cambio de comportamiento
`dfaWeightedActionsCrossEnv`	Cambio de comportamiento
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Usa `conversion_action`
`floodlightActivityTag`	Usa `conversion_action`
`floodlightGroup`	Cambio de comportamiento
`floodlightGroupId`	Cambio de comportamiento
`floodlightGroupTag`	Usa `conversion_action`
`leadAverageUnitPrice`	`metrics.lead_revenue_micros` / `metrics.lead_units_sold`
`leadCostOfGoodsSold`	`metrics.lead_cost_of_goods_sold_micros`
`leadGrossProfitFromUnitsSold`	`metrics.lead_gross_profit_micros`
`leadGrossProfitMargin`	Cambio de comportamiento
`leadRevenueFromUnitsSold`	`metrics.lead_revenue_micros`
`leadUnitsSold`	`metrics.lead_units_sold`
`monthEnd`	Cambio de comportamiento
`monthStart`	`segments.month`
`productAgeGroup`	Cambio de comportamiento
`productAvailability`	Cambio de comportamiento
`productAverageUnitPrice`	Cambio de comportamiento
`productBrand`	`segments.product_brand` `segments.product_sold_brand`
`productCategory`	Cambio de comportamiento
`productCategoryLevel1`	`segments.product_bidding_category_level1` `segments.product_sold_bidding_category_level1`⁸
`productCategoryLevel2`	`segments.product_bidding_category_level2` `segments.product_sold_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3` `segments.product_sold_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4` `segments.product_sold_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5` `segments.product_sold_bidding_category_level5`
`productChannel`	`segments.product_channel` `segments.product_sold_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity` `segments.product_sold_channel_exclusivity`
`productColor`	Cambio de comportamiento
`productCondition`	`segments.product_condition` `segments.product_sold_condition`
`productCostOfGoodsSold`	Cambio de comportamiento
`productCountry`	`segments.product_country` `segments.product_sold_country`
`productCustomLabel0`	`segments.product_custom_attribute0` `segments.product_sold_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1` `segments.product_sold_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2` `segments.product_sold_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3` `segments.product_sold_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4` `segments.product_sold_custom_attribute4`
`productGender`	Cambio de comportamiento
`productGtin`	Cambio de comportamiento
`productId`	`segments.product_item_id` `segments.product_sold_item_id`
`productItemGroupId`	Cambio de comportamiento
`productLandingPageUrl`	Cambio de comportamiento
`productLanguage`	`segments.product_language` `segments.product_sold_language`
`productMaterial`	Cambio de comportamiento
`productMpn`	Cambio de comportamiento
`productPattern`	Cambio de comportamiento
`productPrice`	Cambio de comportamiento
`productRevenueFromUnitsSold`	Cambio de comportamiento
`productSalePrice`	Cambio de comportamiento
`productSize`	Cambio de comportamiento
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title` `segments.product_sold_title`
`productTypeLevel1`	`segments.product_type_l1` `segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2` `segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3` `segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4` `segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5` `segments.product_type_l5`
`productUnitsSold`	Cambio de comportamiento
`quarterEnd`	Cambio de comportamiento
`quarterStart`	`segments.quarter`
`weekEnd`	Cambio de comportamiento
`weekStart`	`segments.week`
`yearEnd`	Cambio de comportamiento
`yearStart`	`segments.year`

Ir al informe

Nombres de columnas en el informe `visit`	nueva asignación de la API de informes de Search Ads 360
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`⁷
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adId`	`visit.ad_id`
`advertiser`	Consulte Administración de cuentas.
`advertiserId`	Consulte Administración de cuentas.
`agency`	Consulte Administración de cuentas.
`agencyId`	Consulte Administración de cuentas.
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`deviceSegment`	`segments.device`
`feedId`	Cambio de comportamiento
`feedItemId`	Cambio de comportamiento
`feedType`	Cambio de comportamiento
`inventoryAccountId`	`visit.merchant_id`
`isUnattributedAd`	Cambio de comportamiento
`keywordId`	`visit.criterion_id`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordText`	`ad_group_criterion.keyword.text`
`productChannel`	`visit.product_channel`
`productCountry`	`visit.product_country_code`
`productGroupId`	`ad_group_criterion.criterion_id`
`productId`	`visit.product_id`
`productLanguage`	`visit.product_language_code`
`productStoreId`	`visit.product_store_id`
`productTargetId`	Cambio de comportamiento
`status`	Cambio de comportamiento
`visitDate`	`segments.date`
`visitExternalClickId`	`visit.click_id`
`visitId`	`visit.id`
`visitNetworkType`	`segments.ad_network_type`
`visitReferrer`	Cambio de comportamiento
`visitSearchQuery`	Cambio de comportamiento
`visitTimestamp`	`visit.visit_date_time`

Notas

{ad type} puede ser text_ad, expanded_text_ad o expanded_dynamic_search_ad.
{ad type} puede ser text_ad o expanded_text_ad.
{ad type} puede ser expanded_text_ad o responsive_search_ad.
Consulta las métricas con el recurso adecuado en la cláusula FROM (p.ej., gender_view para los criterios de género). Consulta las asignaciones de informes.
Consulta las métricas con keyword_view en la cláusula FROM.
Filtra con negative=true en la cláusula WHERE. Por ejemplo: SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
No uses el campo ad_group_ad.ad.name directamente. Descarga varios nombres y otros campos de ad_group_ad anteriormente y busca el nombre específico del ID que obtienes de conversion.ad_id o visit.ad_id
Utiliza los segmentos product para identificar el producto anunciado y los segmentos product_sold para identificar los productos que se venden.