Tieni presente che i metodi get e getByCustomerId nell'API Search Ads 360 Conversion verranno ritirati nel terzo trimestre del 2025. Per continuare ad accedere ai dati sulle conversioni, devi creare un report utilizzando la risorsa conversion con la nuova API Search Ads 360 Reporting. Scopri di più qui.
Caricare i dati per le variabili Floodlight personalizzate
Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
Per impostazione predefinita, una conversione contiene una quantità limitata di dati descrittivi, come l'ora in cui
conversione e, facoltativamente, un valore monetario. Se
Raccogliere dati aggiuntivi sulle conversioni, ad esempio il paese in cui è stato acquistato un articolo
spedizione, gli ID prodotto o persino la durata di una telefonata, puoi utilizzare le variabili Floodlight personalizzate per monitorare
i dati e caricarli in Search Ads 360.
Dopo aver caricato i dati, puoi:
Crea colonne dei report in Search Ads 360 per visualizzare i dati o utilizzarli per
filtrare una colonna Floodlight.
Utilizza i dati nelle colonne formula.
Utilizza i dati per segmentare e raggruppare i report.
A ogni variabile viene assegnato un nome semplice univoco per la
inserzionista e uno dei seguenti tipi di dati:
Metrica: dati numerici che Search Ads 360 aggrega nei report sulle conversioni. Per
Ad esempio, le variabili delle metriche possono essere utilizzate per tenere traccia dei costi di spedizione complessivi o
numero di articoli acquistati.
Dimensione: dati numerici o di testo che possono essere utilizzati per filtrare i dati in una
report. Ad esempio, le variabili di dimensione possono monitorare il nome di un negozio o un ID prodotto numerico.
essere utilizzato in un report Floodlight
che contiene solo i dati di un determinato negozio o di un
prodotto.
Caricamento dei dati personalizzati
Per caricare i dati per una variabile Floodlight personalizzata della metrica, includi la macro
in un
Conversion.insert():
oppure Conversion.update()
richiesta:
'customMetric': [
{
'name': 'friendly-name',
'value': Number
},
]
Per caricare i dati per una variabile Floodlight personalizzata dimensione, includi il parametro
in un
Conversion.insert():
oppure Conversion.update()
richiesta:
Ad esempio, supponiamo che un inserzionista abbia configurato le seguenti variabili Floodlight personalizzate
Search Ads 360
vendite (metrica)
spedizione (metrica)
product_type (dimensione)
product_id (dimensione)
Se un cliente completa un acquisto per telefono, puoi:
Conversion.insert()
richiedi di caricare la conversione e includere i dati per le metriche personalizzate:
POSThttps://www.googleapis.com/doubleclicksearch/v2/conversionAuthorization:BeareryourOAuth2.0accesstokenContent-type:application/json{'kind':'doubleclicksearch#conversionList','conversion':[{'agencyId':'12300000000000456',// Replace with your ID'advertiserId':'78900000000000123',// Replace with your ID'engineAccountId':'101100000000000123',// Replace with your ID'campaignId':'13400000003156701',// Replace with your ID'adGroupId':'58700000128508001',// Replace with your ID'criterionId':'43700001095692142',// Replace with your ID'adId':'0','conversionId':'test_20140121_01','state':'ACTIVE','type':'TRANSACTION','revenueMicros':10000000,// To report $10 of revenue, specify 10 million revenueMicros'currencyCode':'USD','segmentationType':'FLOODLIGHT','segmentationId':'25700000001472562',// Replace with your ID'conversionTimestamp':'1390073000011','floodlightOrderId':'test','customMetric':[{'name':'sales','value':2.0},{'name':'shipping','value':3.0}],'customDimension':[{'name':'product_type','value':'shoes'},{'name':'product_id','value':'shoe2'}]}]}
Gestire le risposte di Search Ads 360
Come per gli altri dispositivi Conversion.insert()
o richieste Conversion.update(),
Se la richiesta ha esito positivo, la risposta include la rappresentazione interna completa di Search Ads 360
per ogni conversione caricata.
Se la convalida o il caricamento della richiesta non va a buon fine, la risposta include messaggi di errore.
Per ulteriori informazioni su questi messaggi di errore, vedi Handle
Risposte di Search Ads 360 per le richieste di inserimento.
[null,null,["Ultimo aggiornamento 2024-08-20 UTC."],[[["\u003cp\u003eCustom Floodlight variables allow you to upload additional data about your conversions, such as product details or shipping information, to Search Ads 360.\u003c/p\u003e\n"],["\u003cp\u003eThis uploaded data can be used to create reporting columns, filter reports, build formula columns, segment data, and download reports via the API.\u003c/p\u003e\n"],["\u003cp\u003eCustom Floodlight variables are configured initially in Campaign Manager and then set up in Search Ads 360 by your customer service contact.\u003c/p\u003e\n"],["\u003cp\u003eEach variable has a friendly name and a data type: "Metric" for numeric, aggregated data, and "Dimension" for filtering and segmenting data.\u003c/p\u003e\n"],["\u003cp\u003eTo upload custom data, use the \u003ccode\u003eConversion.insert()\u003c/code\u003e or \u003ccode\u003eConversion.update()\u003c/code\u003e requests with the appropriate fields for metrics and dimensions, ensuring the variable names match the configuration in Search Ads 360.\u003c/p\u003e\n"]]],["Custom Floodlight variables allow tracking of additional conversion data beyond default information. To use them, set them up in Campaign Manager and Search Ads 360. Variables can be metrics (numeric, aggregated data) or dimensions (text/numeric, filterable data). Upload data via `Conversion.insert()` or `Conversion.update()` requests, including the variable's friendly name and value within `customMetric` or `customDimension` fields. This uploaded data can then be used in Search Ads 360 for reporting, filtering, formula columns, segmentation, and API-driven report downloads.\n"],null,["# Upload Data for Custom Floodlight Variables\n\nBy default, a conversion contains a limited amount of descriptive data, such as the time the\nconversion occurred, the source of the conversion, and optionally a monetary value. If you\ncollect additional data about your conversions, such as the country to which a purchased item\nis shipped, product IDs, or even the duration of a telephone call, you can use [custom Floodlight variables](https://support.google.com/dcm/partner/answer/2823222) to track\nthe data and upload it to Search Ads 360.\n\nAfter you upload the data, you can:\n\n- Create reporting columns in Search Ads 360 to display the data or use it to\n filter a Floodlight column.\n\n- Use the data in formula columns.\n\n- Use the data to segment and group reports.\n\n- Use the Search Ads 360 API to\n [download reports that contain the data](/search-ads/v2/how-tos/reporting/custom-metrics-dimensions).\n\n[Learn more](https://support.google.com/searchads/answer/4397154) about using the\nuploaded data.\n\nSetting up custom Floodlight variables\n--------------------------------------\n\nYou initially set up custom Floodlight variables as part of\n[configuring Floodlight in\nCampaign Manager](https://support.google.com/dcm/partner/answer/2823222). Then, your Search Ads 360 customer service contact will\n[set up the custom\nvariables in Search Ads 360](https://support.google.com/searchads/answer/4397154#setup). After these steps are done, you can specify data\nfor the variables when you add or modify conversions.\n\nVariable name and type\n----------------------\n\nEach variable is assigned a **friendly name** that is unique for a given\nadvertiser and one of the following data types:\n\n- **Metric**: Numeric data that Search Ads 360 aggregates in conversion reports. For\n example, metric variables can be used to keep track of overall shipping costs or to keep\n count of items purchased.\n\n- **Dimension** : Numeric or text data that can be used to filter data in a\n report. For example, dimension variables can track a store name or numeric product ID, and\n then be used in [a Floodlight reporting\n column](https://support.google.com/searchads/answer/2558771) that contains only the data from a specific store or for a specific\n product.\n\nUploading the custom data\n-------------------------\n\nTo upload data for a **metric** custom Floodlight variable, include the\nfollowing field in a\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update)\nrequest: \n\n```text\n 'customMetric': [\n {\n 'name': 'friendly-name',\n 'value': Number\n },\n ]\n```\n\nTo upload data for a **dimension** custom Floodlight variable, include the\nfollowing field in a\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update)\nrequest: \n\n```text\n 'customDimension': [\n {\n 'name': 'friendly-name',\n 'value': String\n },\n ]\n```\n| **Important:** Make sure the name you specify in the request matches the name of a custom Floodlight variable as it has been configured in Search Ads 360. Otherwise the request will fail and respond with error message like this: \n| `The request was not valid. Details: [Custom dimension/metric does not exist:\n| Dimension_1]\"`\n\nExample\n-------\n\nFor example, an advertiser has the following custom Floodlight variables configured for\nSearch Ads 360:\n\n- sales (metric)\n- shipping (metric)\n- product_type (dimension)\n- product_id (dimension)\n\nIf a customer completes a purchase over the telephone, you can make the following\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nrequest to upload the conversion and include data for the custom metrics: \n\n```carbon\nPOST https://www.googleapis.com/doubleclicksearch/v2/conversion\nAuthorization: Bearer your OAuth 2.0 access token\nContent-type: application/json\n\n{\n 'kind': 'doubleclicksearch#conversionList',\n 'conversion' : [{\n 'agencyId': '12300000000000456', // Replace with your ID\n 'advertiserId': '78900000000000123', // Replace with your ID\n 'engineAccountId': '101100000000000123', // Replace with your ID\n 'campaignId': '13400000003156701', // Replace with your ID\n 'adGroupId': '58700000128508001', // Replace with your ID\n 'criterionId': '43700001095692142', // Replace with your ID\n 'adId': '0',\n 'conversionId': 'test_20140121_01',\n 'state': 'ACTIVE',\n 'type': 'TRANSACTION',\n 'revenueMicros': 10000000, // To report $10 of revenue, specify 10 million revenueMicros\n 'currencyCode': 'USD',\n 'segmentationType': 'FLOODLIGHT',\n 'segmentationId': '25700000001472562', // Replace with your ID\n 'conversionTimestamp': '1390073000011',\n 'floodlightOrderId': 'test',\n 'customMetric': [\n {\n 'name': 'sales',\n 'value': 2.0\n },\n {\n 'name': 'shipping',\n 'value': 3.0\n }\n ],\n 'customDimension': [\n {\n 'name': 'product_type',\n 'value': 'shoes'\n },\n {\n 'name': 'product_id',\n 'value': 'shoe 2'\n }\n ]\n }]\n}\n```\n\nHandle Search Ads 360 responses\n-------------------------------\n\nAs with other [`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update) requests,\nif the request succeeds, the response includes the full Search Ads 360 internal representation\nfor each uploaded conversion.\n\nIf the request fails to validate or upload, the response includes failure messages.\nFor more information about these failure messages, see [Handle\nSearch Ads 360 responses](/search-ads/v2/how-tos/conversions/insert#if-the-request-does-not-succeed) for insert requests."]]
