您可以请求包含 Google Ads 附加链接指标的不同类型的报告:
conversion
或visit
报告,显示有关每次访问和转化的原始数据,包括获得点击并归因于相应访问/转化的所有附加链接的 ID。feedItem
报告,其中显示了已应用该附加链接的所有广告系列和广告组中每个附加链接的指标和配置详情。
请求细分广告组或广告系列报告
要查看广告组或广告系列中每个附加链接的点击次数、展示次数和其他数据,请请求 adGroup
或 campaign
报告,并加入其中一个附加链接细分列,例如 sitelinkDisplayText
。
示例请求
{ "reportScope": { "agencyId": "20700000000000123", // Replace with your IDs "advertiserId": "2170000012345", // Replace with your IDs "engineAccountId": "700000000042201" // Replace with your IDs }, "reportType": "campaign", "columns": [ { "columnName": "account" }, { "columnName": "campaign" }, { "columnName": "sitelinkDisplayText" }, { "columnName": "feedItemId" }, { "columnName": "clicks" }, { "columnName": "clicksWithFeedItemShowing" }, { "columnName": "adWordsConversions" } ], "timeRange" : { "startDate" : "2014-07-21", "endDate" : "2014-08-19" }, "downloadFormat": "csv", "maxRowsPerFile": 6000000, "statisticsCurrency": "agency", "verifySingleTimeZone": false, "includeRemovedEntities": false }
示例报告
下面是一个 CSV 格式的 campaign
报告示例,按 sitelinkDisplayText
细分:
account,campaign,sitelinkDisplayText,feedItemId,clicks,clicksWithFeedItemShowing,adWordsConversions Hooper's - Google,Accessories,Summer 2014,33700000014504870,10895,12895,1157 Hooper's - Google,Accessories,$30 and Under,33700000014504871,10816,12816,1145 Hooper's - Google,Accessories,Tote Bags,33700000014504872,12790,12790,1147
请求包含附加链接数据的转化或访问报告
要查看有关具体访问和转化的原始数据(包括获得点击并归因于相应访问/转化的所有附加链接的 ID),请请求生成 conversion
或
visit
报告,并在请求中包含 feedItemId
列。
示例请求
{ "reportScope": { "agencyId": "20700000000000123", // Replace with your IDs "advertiserId": "2170000012345", // Replace with your IDs "engineAccountId": "700000000042201" // Replace with your IDs }, "reportType": "conversion", "columns": [ { "columnName": "account" }, { "columnName": "campaign" }, { "columnName": "floodlightActivity" }, { "columnName": "feedType" }, { "columnName": "feedItemId" } ], "timeRange" : { "startDate" : "2014-07-21", "endDate" : "2014-08-19" }, "downloadFormat": "csv", "maxRowsPerFile": 6000000, "statisticsCurrency": "agency", "verifySingleTimeZone": false, "includeRemovedEntities": false }
示例报告
下面是一个 CSV 格式的 conversion
报告示例,其中包含一些 Feed 项列:
account,campaign,floodlightActivity,feedType,feedItemId Hooper's - Google,Bedroom,Thank you page,Sitelink,33700000014504870 Hooper's - Google,Bedroom,Thank you page,Sitelink,33700000014504871 Hooper's - Google,Bedroom,Thank you page,Sitelink,33700000014504872
要详细了解转化中的附加链接,请请求 feedItem 报告。然后,使用 feedItemId
查找转化或访问报告中引用的附加链接。
请求 FeedItem 报告
要查看已应用每个附加链接的所有广告系列和广告组的相关指标和配置详情,可以请求生成 feedItem
报告。
示例请求
{ "reportScope": { "agencyId": "20700000000000123", // Replace with your IDs "advertiserId": "2170000012345", // Replace with your IDs "engineAccountId": "700000000042201" // Replace with your IDs }, "reportType": "feedItem", "columns": [ { "columnName": "feedItemId" }, { "columnName": "sitelinkDisplayText" }, { "columnName": "sitelinkDescription1" }, { "columnName": "sitelinkDescription2" }, { "columnName": "sitelinkLandingPageUrl" }, { "columnName": "clicks" }, { "columnName": "clicksWithFeedItemShowing" }, { "columnName": "dfaRevenue" } ], "timeRange" : { "startDate" : "2014-07-21", "endDate" : "2014-08-19" }, "downloadFormat": "csv", "maxRowsPerFile": 6000000, "statisticsCurrency": "agency", "verifySingleTimeZone": false, "includeRemovedEntities": false }
示例报告
下面是一个 CSV 格式的 feedItem
报告示例:
feedItemId,sitelinkDisplayText,sitelinkDescription1,sitelinkDescription2,sitelinkLandingPageUrl,clicks,clicksWithFeedItemShowing,dfaRevenue 33700000014504870,Summer 2014,,,http://www.hoopers.com/summer2012,10895,12895,141653.25421900 33700000014504871,$30 and Under,,,http://www.hoopers.com/sortby/lowprice,10816,12816,143600.27534400 33700000014504872,Tote Bags,,,http://www.hoopers.com/tote,12790,12790,140178.19750400