报告类型
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
本部分介绍了您可以从 Search Ads 360 请求的报告类型，以及您可以为每种报告请求的列。
如需查看分步说明和示例，请参阅请求报告。
可用的报告类型
-
帐号
- 引擎帐号的报告数据，包括：
- 引擎帐号中所有广告系列的效果指标。
- 引擎帐号的配置属性。
-
广告
- 广告的效果指标和配置属性。
-
广告客户
- 广告客户的报告数据，包括：
- 广告客户的所有引擎帐号和广告系列的效果指标。
- 广告客户的配置属性。
-
adGroup
- 广告组的效果指标和配置属性。
-
adGroupTarget
- 广告组级定位条件的效果指标，包括地理位置定位目标、动态广告定位条件、再营销名单定位条件、年龄/性别定位条件，以及未分类定位条件。某些目标仅适用于特定类型的引擎帐号。
-
bidStrategy
- 出价策略的效果指标和配置属性。
-
广告系列
- 广告系列的效果指标和配置属性。
-
campaignTarget
- 广告系列定位条件的效果指标，包括地理位置定位目标（地理位置、邻近区域和附加地址信息）和再营销名单定位条件。某些目标仅适用于特定类型的引擎帐号。
-
转化
- 有关转化的原始事件数据。
-
feedItem
- Feed 项的效果指标和配置属性（例如附加链接、附加地址信息、附加电话信息或附加应用信息）。
-
floodlightActivity
- Floodlight 活动的配置属性。
-
关键字
- 关键字的效果指标和配置属性。
-
negativeAdGroupKeyword
- 在广告组一级创建的否定关键字的配置属性。
-
negativeAdGroupTarget
- 广告组一级的排除性定位条件的配置属性，包括地理位置定位目标、动态广告定位条件、再营销名单定位条件和年龄/性别定位条件。某些目标仅适用于特定类型的引擎帐号。
-
negativeCampaignKeyword
- 在广告系列一级创建的否定关键字的配置属性。
-
negativeCampaignTarget
- 广告系列级排除性定位条件的配置属性，包括地理位置定位目标（地理位置、邻近区域和附加地址信息）、动态广告定位条件、再营销名单定位条件和年龄/性别定位条件。某些目标仅适用于特定类型的引擎帐号。
-
paidAndOrganic
- paidAndorganic 报告会显示搜索字词，这些字词触发了在 Google 上展示广告和/或触发 Google 针对您的网站显示非付费（自然）搜索结果。如果您已为要生成报告的引擎帐号设置了付费和自然搜索报表，则该报表只会返回结果。
-
productAdvertised
- 在产品目录 Feed 中定义并在购物广告系列中宣传的产品的效果指标、配置属性和产品目录属性。
-
productGroup
- 产品组的效果指标和配置属性。产品组报表与关键字报表在很多方面有所不同；了解详情。
-
productLeadAndCrossSell
- 在产品目录 Feed 中定义并通过付费搜索广告销售的产品的效果指标、配置属性和产品目录属性。
-
productTarget
- 主推产品组的效果指标和配置属性。Google Ads PLA 广告系列使用主推产品组来指定 Google Merchant Center 帐号中的哪些产品应触发产品详情广告（购物广告）在 Google 上的相关搜索中展示。主推产品组和 PLA 广告系列已被 Google Ads 购物广告系列取代。在 DS 中，您仍然可以请求为在升级到购物广告系列之前归因于 PLA 广告系列的历史指标生成报表。
-
访问
- 关于访问的原始事件数据。每当消费者点击广告并被重定向到着陆页时，即发生了一次访问。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-29。
[null,null,["最后更新时间 (UTC)：2025-08-29。"],[[["\u003cp\u003eSearch Ads 360 allows you to request various report types, including account, ad, advertiser, ad group, and campaign performance data.\u003c/p\u003e\n"],["\u003cp\u003eReports can include performance metrics, configuration attributes, and even raw event data for conversions and visits.\u003c/p\u003e\n"],["\u003cp\u003eYou can access detailed instructions and examples on how to request these reports through the provided link.\u003c/p\u003e\n"],["\u003cp\u003eCertain report types, such as paidAndOrganic, require specific setup within your engine account before data becomes available.\u003c/p\u003e\n"],["\u003cp\u003eProduct target reports provide historical data for PLA campaigns, which have been replaced by Google Ads Shopping campaigns.\u003c/p\u003e\n"]]],["Search Ads 360 offers various report types, each with specific data. These include reports on accounts, advertisers, ads, ad groups, and campaigns, providing performance metrics and configuration attributes. Reports also cover targets at the ad group and campaign levels, including location, remarketing, and dynamic ad targets. Additional reports detail bid strategies, conversions, feed items, Floodlight activities, keywords, negative keywords and targets, paid and organic search results, product-related data, and website visits.\n"],null,["# Types of Reports\n\nThis section describes the types of reports you can request from\nSearch Ads 360, along with the columns that you can request for each\ntype of report.\n\nFor step-by-step instructions and examples,\nsee [Request Reports](/search-ads/v2/how-tos/reporting).\n\nAvailable report types\n----------------------\n\n\n[account](/search-ads/v2/report-types/account)\n: Reporting data for engine accounts, including:\n\n - Performance metrics across all of an engine account's campaigns.\n - Configuration attributes for an engine account.\n\n\n[ad](/search-ads/v2/report-types/ad)\n: Performance metrics and configuration attributes for ads.\n\n\n[advertiser](/search-ads/v2/report-types/advertiser)\n: Reporting data for advertisers, including:\n\n - Performance metrics across all of an advertiser's engine accounts and campaigns.\n - Configuration attributes for an advertiser.\n\n\n[adGroup](/search-ads/v2/report-types/adGroup)\n: Performance metrics and configuration attributes for ad groups.\n\n\n[adGroupTarget](/search-ads/v2/report-types/adGroupTarget)\n: Performance metrics for ad group level targets, which include location targets, dynamic ad targets, remarketing list targets, age/gender targets, and unclassified targets. Some targets are available only in specific types of engine accounts.\n\n\n[bidStrategy](/search-ads/v2/report-types/bidStrategy)\n: Performance metrics and configuration attributes for bid strategies.\n\n\n[campaign](/search-ads/v2/report-types/campaign)\n: Performance metrics and configuration attributes for campaigns.\n\n\n[campaignTarget](/search-ads/v2/report-types/campaignTarget)\n: Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.\n\n\n[conversion](/search-ads/v2/report-types/conversion)\n: Raw event data about conversions.\n\n\n[feedItem](/search-ads/v2/report-types/feedItem)\n: Performance metrics and configuration attributes for feed items (for example, sitelink, location, call or app extensions).\n\n\n[floodlightActivity](/search-ads/v2/report-types/floodlightActivity)\n: Configuration attributes for Floodlight activities.\n\n\n[keyword](/search-ads/v2/report-types/keyword)\n: Performance metrics and configuration attributes for keywords.\n\n\n[negativeAdGroupKeyword](/search-ads/v2/report-types/negativeAdGroupKeyword)\n: Configuration attributes for negative keywords that have been created at the ad group level.\n\n\n[negativeAdGroupTarget](/search-ads/v2/report-types/negativeAdGroupTarget)\n: Configuration attributes for negative targets at the ad group level, which include location targets, dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[negativeCampaignKeyword](/search-ads/v2/report-types/negativeCampaignKeyword)\n: Configuration attributes for negative keywords that have been created at the campaign level.\n\n\n[negativeCampaignTarget](/search-ads/v2/report-types/negativeCampaignTarget)\n: Configuration attributes for negative targets at the campaign level, which include location targets (geo-location, proximity, and location extension), dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[paidAndOrganic](/search-ads/v2/report-types/paidAndOrganic)\n: The paidAndOrganic report shows the search terms that either triggered your ads to appear on Google, triggered Google to display unpaid (organic) search results for your site, or both. The report only returns results if you have already [set up the Paid and Organic report](https://support.google.com/searchads/answer/6116537) for the engine account you are reporting on.\n\n\n[productAdvertised](/search-ads/v2/report-types/productAdvertised)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and advertised in a shopping campaign.\n\n\n[productGroup](/search-ads/v2/report-types/productGroup)\n: Performance metrics and configuration attributes for product groups. Product group reports differ from keyword reports in several ways; [Learn more](/search-ads/v2/how-tos/reporting/product-groups).\n\n\n[productLeadAndCrossSell](/search-ads/v2/report-types/productLeadAndCrossSell)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and sold as a result of paid search advertising.\n\n\n[productTarget](/search-ads/v2/report-types/productTarget)\n: Performance metrics and configuration attributes for product targets. Product targets were used by Google Ads PLA campaigns to specify which products in a Google Merchant Center account should trigger Product Listing Ads (shopping ads) to appear in related searches on Google. Product targets and PLA campaigns have been replaced by Google Ads Shopping campaigns. From DS, you can still request reports for historical metrics that were attributed to your PLA campaigns before the upgrade to Shopping campaigns.\n\n\n[visit](/search-ads/v2/report-types/visit)\n: Raw event data about visits. A visit occurs each time a consumer clicks an ad and is redirected to a landing page."]]
