Jenis Laporan
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Bagian ini menjelaskan jenis laporan yang dapat Anda minta dari
Search Ads 360, beserta kolom yang dapat diminta untuk setiap
jenis laporan.
Untuk petunjuk dan contoh langkah demi langkah,
lihat Meminta Laporan.
Jenis laporan yang tersedia
-
account
- Data pelaporan untuk akun mesin, termasuk:
- Metrik performa di seluruh kampanye akun mesin.
- Atribut konfigurasi untuk akun mesin.
-
ad
- Metrik performa dan atribut konfigurasi untuk iklan.
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pengiklan
- Data pelaporan untuk pengiklan, termasuk:
- Metrik performa di semua akun mesin dan kampanye pengiklan.
- Atribut konfigurasi untuk pengiklan.
-
adGroup
- Metrik performa dan atribut konfigurasi untuk grup iklan.
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adGroupTarget
- Metrik performa untuk target tingkat grup iklan, yang mencakup target lokasi, target iklan dinamis, target daftar pemasaran ulang, target usia/gender, dan target yang tidak diklasifikasikan. Beberapa target hanya tersedia di jenis akun mesin tertentu.
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bidStrategy
- Metrik performa dan atribut konfigurasi untuk strategi bidding.
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campaign
- Atribut konfigurasi dan metrik performa untuk kampanye.
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campaignTarget
- Metrik performa untuk target kampanye, yang mencakup target lokasi (lokasi geografis, kedekatan, dan ekstensi lokasi) serta target daftar pemasaran ulang. Beberapa target hanya tersedia di jenis akun mesin tertentu.
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konversi
- Data peristiwa mentah tentang konversi.
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feedItem
- Atribut konfigurasi dan metrik performa untuk elemen feed (misalnya ekstensi sitelink, lokasi, panggilan, atau aplikasi).
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floodlightActivity
- Atribut konfigurasi untuk aktivitas Floodlight.
-
keyword
- Metrik performa dan atribut konfigurasi untuk kata kunci.
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negativeAdGroupKeyword
- Atribut konfigurasi untuk kata kunci negatif yang telah dibuat di tingkat grup iklan.
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negativeAdGroupTarget
- Atribut konfigurasi untuk target negatif di tingkat grup iklan, yang mencakup target lokasi, target iklan dinamis, target daftar pemasaran ulang, dan target usia/gender. Beberapa target hanya tersedia di jenis akun mesin tertentu.
-
negativeCampaignKeyword
- Atribut konfigurasi untuk kata kunci negatif yang telah dibuat di tingkat kampanye.
-
negativeCampaignTarget
- Atribut konfigurasi untuk target negatif di tingkat kampanye, yang mencakup target lokasi (lokasi geografis, kedekatan, dan ekstensi lokasi), target iklan dinamis, target daftar pemasaran ulang, dan target usia/gender. Beberapa target hanya tersedia di jenis akun mesin tertentu.
-
paidAndOrganic
- Laporan paidAndOrganic menampilkan istilah penelusuran yang memicu iklan Anda untuk muncul di Google, memicu Google untuk menampilkan hasil penelusuran tidak berbayar (organik) untuk situs Anda, atau keduanya. Laporan ini hanya menampilkan hasil jika Anda sudah menyiapkan laporan Berbayar dan Organik untuk akun mesin yang Anda laporkan.
-
productAdvertised
- Metrik performa, atribut konfigurasi, dan atribut inventaris untuk produk yang ditentukan dalam feed inventaris dan diiklankan di kampanye Shopping.
-
productGroup
- Metrik performa dan atribut konfigurasi untuk grup produk. Laporan grup produk berbeda dengan laporan kata kunci dalam beberapa hal; Pelajari lebih lanjut.
-
productLeadAndCrossSell
- Metrik performa, atribut konfigurasi, dan atribut inventaris untuk produk yang ditentukan dalam feed inventaris dan dijual sebagai hasil dari iklan penelusuran berbayar.
-
productTarget
- Metrik performa dan atribut konfigurasi untuk target produk. Target produk digunakan oleh kampanye PLA Google Ads untuk menentukan produk mana di akun Google Merchant Center yang harus memicu Iklan Listingan Produk (iklan Shopping) agar muncul di penelusuran terkait di Google. Target produk dan kampanye PLA telah diganti dengan kampanye Shopping Google Ads. Dari DS, Anda masih dapat meminta laporan untuk metrik historis yang diatribusikan ke kampanye PLA sebelum upgrade ke kampanye Shopping.
-
kunjungan
- Data peristiwa mentah tentang kunjungan. Kunjungan terjadi setiap kali konsumen mengklik iklan dan dialihkan ke halaman landing.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-08-29 UTC.
[null,null,["Terakhir diperbarui pada 2025-08-29 UTC."],[[["\u003cp\u003eSearch Ads 360 allows you to request various report types, including account, ad, advertiser, ad group, and campaign performance data.\u003c/p\u003e\n"],["\u003cp\u003eReports can include performance metrics, configuration attributes, and even raw event data for conversions and visits.\u003c/p\u003e\n"],["\u003cp\u003eYou can access detailed instructions and examples on how to request these reports through the provided link.\u003c/p\u003e\n"],["\u003cp\u003eCertain report types, such as paidAndOrganic, require specific setup within your engine account before data becomes available.\u003c/p\u003e\n"],["\u003cp\u003eProduct target reports provide historical data for PLA campaigns, which have been replaced by Google Ads Shopping campaigns.\u003c/p\u003e\n"]]],["Search Ads 360 offers various report types, each with specific data. These include reports on accounts, advertisers, ads, ad groups, and campaigns, providing performance metrics and configuration attributes. Reports also cover targets at the ad group and campaign levels, including location, remarketing, and dynamic ad targets. Additional reports detail bid strategies, conversions, feed items, Floodlight activities, keywords, negative keywords and targets, paid and organic search results, product-related data, and website visits.\n"],null,["# Types of Reports\n\nThis section describes the types of reports you can request from\nSearch Ads 360, along with the columns that you can request for each\ntype of report.\n\nFor step-by-step instructions and examples,\nsee [Request Reports](/search-ads/v2/how-tos/reporting).\n\nAvailable report types\n----------------------\n\n\n[account](/search-ads/v2/report-types/account)\n: Reporting data for engine accounts, including:\n\n - Performance metrics across all of an engine account's campaigns.\n - Configuration attributes for an engine account.\n\n\n[ad](/search-ads/v2/report-types/ad)\n: Performance metrics and configuration attributes for ads.\n\n\n[advertiser](/search-ads/v2/report-types/advertiser)\n: Reporting data for advertisers, including:\n\n - Performance metrics across all of an advertiser's engine accounts and campaigns.\n - Configuration attributes for an advertiser.\n\n\n[adGroup](/search-ads/v2/report-types/adGroup)\n: Performance metrics and configuration attributes for ad groups.\n\n\n[adGroupTarget](/search-ads/v2/report-types/adGroupTarget)\n: Performance metrics for ad group level targets, which include location targets, dynamic ad targets, remarketing list targets, age/gender targets, and unclassified targets. Some targets are available only in specific types of engine accounts.\n\n\n[bidStrategy](/search-ads/v2/report-types/bidStrategy)\n: Performance metrics and configuration attributes for bid strategies.\n\n\n[campaign](/search-ads/v2/report-types/campaign)\n: Performance metrics and configuration attributes for campaigns.\n\n\n[campaignTarget](/search-ads/v2/report-types/campaignTarget)\n: Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.\n\n\n[conversion](/search-ads/v2/report-types/conversion)\n: Raw event data about conversions.\n\n\n[feedItem](/search-ads/v2/report-types/feedItem)\n: Performance metrics and configuration attributes for feed items (for example, sitelink, location, call or app extensions).\n\n\n[floodlightActivity](/search-ads/v2/report-types/floodlightActivity)\n: Configuration attributes for Floodlight activities.\n\n\n[keyword](/search-ads/v2/report-types/keyword)\n: Performance metrics and configuration attributes for keywords.\n\n\n[negativeAdGroupKeyword](/search-ads/v2/report-types/negativeAdGroupKeyword)\n: Configuration attributes for negative keywords that have been created at the ad group level.\n\n\n[negativeAdGroupTarget](/search-ads/v2/report-types/negativeAdGroupTarget)\n: Configuration attributes for negative targets at the ad group level, which include location targets, dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[negativeCampaignKeyword](/search-ads/v2/report-types/negativeCampaignKeyword)\n: Configuration attributes for negative keywords that have been created at the campaign level.\n\n\n[negativeCampaignTarget](/search-ads/v2/report-types/negativeCampaignTarget)\n: Configuration attributes for negative targets at the campaign level, which include location targets (geo-location, proximity, and location extension), dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.\n\n\n[paidAndOrganic](/search-ads/v2/report-types/paidAndOrganic)\n: The paidAndOrganic report shows the search terms that either triggered your ads to appear on Google, triggered Google to display unpaid (organic) search results for your site, or both. The report only returns results if you have already [set up the Paid and Organic report](https://support.google.com/searchads/answer/6116537) for the engine account you are reporting on.\n\n\n[productAdvertised](/search-ads/v2/report-types/productAdvertised)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and advertised in a shopping campaign.\n\n\n[productGroup](/search-ads/v2/report-types/productGroup)\n: Performance metrics and configuration attributes for product groups. Product group reports differ from keyword reports in several ways; [Learn more](/search-ads/v2/how-tos/reporting/product-groups).\n\n\n[productLeadAndCrossSell](/search-ads/v2/report-types/productLeadAndCrossSell)\n: Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and sold as a result of paid search advertising.\n\n\n[productTarget](/search-ads/v2/report-types/productTarget)\n: Performance metrics and configuration attributes for product targets. Product targets were used by Google Ads PLA campaigns to specify which products in a Google Merchant Center account should trigger Product Listing Ads (shopping ads) to appear in related searches on Google. Product targets and PLA campaigns have been replaced by Google Ads Shopping campaigns. From DS, you can still request reports for historical metrics that were attributed to your PLA campaigns before the upgrade to Shopping campaigns.\n\n\n[visit](/search-ads/v2/report-types/visit)\n: Raw event data about visits. A visit occurs each time a consumer clicks an ad and is redirected to a landing page."]]
