You can use the
field to add a label to your products and datafeeds.
Feed labels can have the following format:
- Type string
- Less than or equal to 20 characters
- Uppercase letters (A-Z)
- Numbers (0-9)
- Dashes (-)
feedLabel is available in the following resources:
online:language:targetCountry:offerId, the REST ID is now formed as
online:language:feedLabel:offerId for new products. This doesn't change the
REST ID of your existing products.
Get and list products
feedLabel field is always populated for all returned products.
feedLabel is a valid CLDR territory code, we automatically backfill the
targetCountry field for compatibility. If the
isn't a valid CLDR territory code, we leave
The same changes apply for
Country-specific fields are empty for offers with a
feedLabel that isn't a
CLDR territory code.
Insert and update products
targetCountry is required to insert new products. If you
insert or update products with a
targetCountry, their values
You receive an error from the API if the fields are both empty, or if their values don't match.
See Use feed labels to advertise products from specific feeds for more details.
Use one of the following to ensure your products target the right countries:
targetCountry field for
products is deprecated. Instead, use the
shipping field to specify your target countries.
If you want to target multiple
can continue to use
shipping to add additional countries.
See Targeting ads in multiple countries for more information.
You can now see which countries a
datafeed explicitly targets in
This applies when you use
feedLabel instead of
country in the
We’ve also added the
targetCountries field for
datafeeds, so you can
configure targeting for
datafeeds directly. You can still configure targeting
outside the feed, for example, by setting the
shipping attribute of the
UK to GB conversion
We currently allow the
UK value for the
targetCountry field even though it’s
not a valid country code. We automatically convert
GB. Products with
UK as their
targetCountry are stored with
GB in their REST ID and
If you set
UK as the value for
feedLabel, it is not automatically converted
GB are different strings for
feedLabel and will create
If you insert a
UK, and we convert it to
you must update the REST ID of the product to include
GB instead of
retrieve the product with the
Buy on Google
New merchants must use
"US" as their feed label to list products with Buy on