You can use the Content API for Shopping to automate Google Merchant Center account management.
Here are some things you can do with the Content API for Shopping:
- Upload products
- Manage inventory
- Manage orders and returns
- Manage Merchant Center accounts
- Link your inventory to Google Ads
We recommend using the Google API client libraries when deploying the Content API for Shopping. The client libraries are available for many popular programming languages and simplify common API tasks including the following:
- Authorizing users
- Sending requests
- Parsing responses
Code samples in this guide are in Python.
For a list of available client libraries and code samples, see Samples and Libraries.
This guide covers the basic steps to get started with the Content API and make your first API call: