트리거 기반의 유연한 Google Ads 전환 추적을 지원하는 Google 태그 관리자
Google Ads 전환 추적 태그를 사용하여 iOS 6에서 추적할 수 있습니다. 이 가이드에서는 iOS 앱을 사용합니다.
다운로드 전환을 보여주는 보고서입니다.
Google 태그 관리자를 사용한 Google Ads 전환 추적 태그
iOS 앱 다운로드를 위해 Google Ads 전환 추적을 구성하고 구현하는 방법은 다음과 같습니다.
제목 없는 트리거를 클릭하여 트리거 이름을 입력합니다.
이벤트가 appLaunch와 같고 플랫폼이 iOS와 같을 때 실행됩니다.
트리거 실행 조건에서 일부 이벤트를 선택하고 다음 조건을 입력합니다.
트리거 만들기를 클릭합니다.
3. Google Ads 전환 태그 만들기
Google 태그 관리자 인터페이스에서 다음 구성 값을 사용합니다.
앱 다운로드를 추적하는 새 Google Ads 전환 추적 태그를 만듭니다.
전환:
태그 이름 : iOS App Download Conversion
태그 유형 : Google Ads Conversion Tracking
전환 ID : Google Ads 스니펫에서 conversionId 복사
전환 라벨 : Google Ads 스니펫에서 label 복사
전환 가치 : Google Ads 스니펫과 일치하지 않아도 됨
반복할 수 없음 : Yes
실행 트리거: fire when event equals appLaunch and platform equals iOS
차단 트리거: osVersionPre6
차단 트리거 스크린샷을 참고하세요.
실행 트리거 스크린샷을 참조하세요.
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4. 전환 이벤트를 데이터 영역으로 푸시
전환을 트리거할 이벤트를 푸시하는 코드를 앱에 추가합니다.
데이터 영역으로 전달됩니다 예를 들어 앱 다운로드를 추적하려면
앱 종료 후 한 번 appLaunch 값을 데이터 영역에 추가합니다.
태그 관리자 컨테이너를 사용할 수 있게 됩니다.
//// MyNotifier.h//#import "TAGContainerOpener.h"@interfaceMyNotifier : NSObject<TAGContainerOpenerNotifier>@end//// MyNotifier.m//#import "AppDelegate.h"#import "MyNotifier.h"#import "TAGDataLayer.h"#import "TAGManager.h"@implementationMyNotifier-(void)containerAvailable:(TAGContainer*)container{AppDelegate*appDelegate=(AppDelegate*)[[UIApplicationsharedApplication]delegate];if(appDelegate.appLaunchEventPushed==NO){// Push the app launch event once after the container is opened.[[TAGManagerinstance].dataLayerpush:@{@"event":@"appLaunch"}];appDelegate.appLaunchEventPushed=YES;}}@end//// AppDelegate.m//#import "AppDelegate.h"#import "MyNotifier.h"#import "TAGDataLayer.h"#import "TAGManager.h"@implementationAppDelegate-(BOOL)application:(UIApplication*)applicationdidFinishLaunchingWithOptions:(NSDictionary*)launchOptions{// MyNotifier::containerAvailable: is called when the container is opened.[TAGContainerOpeneropenContainerWithId:@"GTM-XXXX"tagManager:[TAGManagerinstance]openType:kTAGOpenTypePreferNonDefaulttimeout:nilnotifier:[[MyNotifieralloc]init]];// Rest of the method implementation.returnYES:}// Rest of the AppDelegate implementation@end
5. 딥 링크 기록
앱에서 딥 링크를 사용하는 경우 딥 링크 전환을 기록하려면
링크를 데이터 영역에 "gtm.url"로 푸시합니다.
AppDelegate의 application:handleOpenURL:
[null,null,["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eThis guide outlines how to set up Google Ads conversion tracking for iOS app downloads using Google Tag Manager and trigger-based tracking.\u003c/p\u003e\n"],["\u003cp\u003eYou will need to create a new conversion in Google Ads and corresponding tags and triggers within Google Tag Manager.\u003c/p\u003e\n"],["\u003cp\u003eThe setup involves pushing an "appLaunch" event to the data layer when the app starts and configuring triggers to fire the conversion tag.\u003c/p\u003e\n"],["\u003cp\u003eFor deep linking conversions, push the deep link URL to the data layer as "gtm.url" for accurate tracking.\u003c/p\u003e\n"],["\u003cp\u003eEnsure the IDFA (Identifier for Advertisers) is accessible by including necessary libraries and frameworks in your iOS application.\u003c/p\u003e\n"]]],["This guide details how to implement Google Ads conversion tracking for iOS app downloads using Google Tag Manager. Key actions include creating a new conversion in Google Ads, and setting up blocking and firing triggers in Google Tag Manager based on iOS version and app launch events. A Google Ads conversion tracking tag is then created, utilizing copied conversion ID and label. The process also includes pushing the `appLaunch` event to the data layer and handling deep links. Finally, the container is published, and instructions on enabling access to the Identifier for Advertisers (IDFA) are provided.\n"],null,["# Google Ads Conversion Tracking\n\nGoogle Tag Manager supports flexible, trigger-based Google Ads conversion tracking\nin iOS 6 using Google Ads Conversion Tracking tags. This guide uses an iOS app\ndownload conversion to show you how to configure and implement a\nGoogle Ads conversion tracking tag with Google Tag Manager.\n\nTo configure and implement Google Ads conversion tracking for an iOS app download:\n\n1. [Create a new conversion in Google Ads](#create-conversion)\n2. [Create blocking and firing triggers](#create-rule)\n3. [Create an Google Ads conversion tracking tag](#create-tag)\n4. [Push conversion event to data layer](#push-event)\n5. [Record deep links](#record-deep-links)\n6. [Publish the container](#publish)\n7. [Access identifier for advertisers (IDFA)](#access-idfa)\n\n1. Create a new conversion in Google Ads\n----------------------------------------\n\nTo create a new conversion in Google Ads:\n\n1. Sign in to your [Google Ads](//ads.google.com) account.\n2. At the menu bar, select **Tools \\\u003e Conversions**.\n3. Click **+ CONVERSION**.\n4. Select **App**.\n5. Select **App downloads** and **iOS** and click **Continue**.\n6. Enter the following:\n - Click **Name** to enter the name of the iOS app and click **Done**.\n - Click **Value** to enter a value for each download, or select **Don't assign a value to this download** , and click **Done**.\n - Click **Optimization** , which is selected by default. To turn off optimization, click **ON** to toggle it to **OFF** and click **Done**.\n - (Optional) Click **Postback URL** to enter the URL from your analytics provider where you'd like conversions to be posted and click **Done**.\n7. Click **Save and continue**.\n8. Review your conversion settings. To change the settings, click **Edit settings**.\n9. Under **Set up your tracking method** , select **Put tracking code into the app** . See the screenshot of setting up conversion tracking.\n10. Click **Save instructions and code** or **Email instruction and code** to save the `conversionId` and `label` values.\n11. Click **Done**.\n\n2. Create blocking and firing triggers\n--------------------------------------\n\nIn the Google Tag Manager interface, create blocking and firing triggers that\nwill determine when the conversion tracking tag will be fired.\n\nBecause Google Ads conversion tags are only supported on iOS v6.0 or\nhigher, you need to create two triggers:\n\n- [Blocking trigger](#blocking-trigger) \n The `os version` is less than 6.0.\n- [Firing trigger](#firing-trigger) \n The `event` is `appLaunch` and the `platform` is `iOS`.\n\n#### To create a blocking trigger in Google Tag Manager:\n\n1. Sign in to your [Google Tag Manager](//tagmanager.google.com) account.\n2. Select a mobile container.\n3. On the left navigation bar, click **Triggers**.\n4. Click **New**.\n5. Click **Untitled Trigger** to enter the trigger name **osVersionPre6**.\n6. Under **Fire On** , enter the following condition:\n\n7. Click **Create Trigger**.\n\n#### To create a firing trigger in Google Tag Manager:\n\n1. Sign in to your [Google Tag Manager](//tagmanager.google.com) account.\n2. Select a mobile container.\n3. On the left navigation bar, click **Triggers**.\n4. Click **New** and select **Custom Trigger**.\n5. Click **Untitled Trigger** to enter the trigger name **fire when event equals appLaunch and platform equals iOS**.\n6. Under **This trigger fires on** , select **Some Events** and enter the following conditions:\n\n7. Click **Create Trigger**.\n\n3. Create a Google Ads conversion tag\n-------------------------------------\n\nIn the Google Tag Manager Interface, use the following configuration values\nto create a new Google Ads conversion tracking tag to track an app download\nas a conversion:\n\n\nTag Name : `iOS App Download Conversion` \n\nTag Type : `Google Ads Conversion Tracking` \n\nConversion ID : *Copy `conversionId` from Google Ads Snippet* \n\nConversion Label : *Copy `label` from Google Ads Snippet* \n\nConversion Value : *Does not need to match Google Ads Snippet* \n\nUnrepeatable : `Yes` \n\nFiring Trigger: `fire when event equals appLaunch and platform equals iOS` \n\nBlocking Trigger: `osVersionPre6`\nSee the blocking trigger screenshot.\nSee the firing trigger screenshot.\n| **Caution** : Be sure to select the **Unrepeatable** checkbox. This will ensure that the tag will only fire once in the lifetime of the app.\n\n4. Push the conversion event into the data layer\n------------------------------------------------\n\nAdd code to your app to push the event that will trigger the conversion\nto the data layer. For example, to track an app download, push an event with\nthe value `appLaunch` to the data layer one time after your app\nlaunches and the Tag Manager container is available. \n\n```objective-c\n//\n// MyNotifier.h\n//\n#import \"TAGContainerOpener.h\"\n\n@interface MyNotifier : NSObject\u003cTAGContainerOpenerNotifier\u003e\n\n@end\n\n//\n// MyNotifier.m\n//\n#import \"AppDelegate.h\"\n#import \"MyNotifier.h\"\n#import \"TAGDataLayer.h\"\n#import \"TAGManager.h\"\n\n@implementation MyNotifier\n\n- (void)containerAvailable:(TAGContainer *)container {\n\n AppDelegate *appDelegate = (AppDelegate *)[[UIApplication sharedApplication] delegate];\n\n if (appDelegate.appLaunchEventPushed == NO) {\n // Push the app launch event once after the container is opened.\n [[TAGManager instance].dataLayer push:@{@\"event\": @\"appLaunch\"}];\n appDelegate.appLaunchEventPushed = YES;\n }\n}\n\n@end\n\n//\n// AppDelegate.m\n//\n#import \"AppDelegate.h\"\n#import \"MyNotifier.h\"\n#import \"TAGDataLayer.h\"\n#import \"TAGManager.h\"\n\n@implementation AppDelegate\n\n- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {\n\n // MyNotifier::containerAvailable: is called when the container is opened.\n [TAGContainerOpener openContainerWithId:@\"GTM-XXXX\"\n tagManager:[TAGManager instance]\n openType:kTAGOpenTypePreferNonDefault\n timeout:nil\n notifier:[[MyNotifier alloc] init]];\n\n // Rest of the method implementation.\n return YES:\n}\n\n// Rest of the AppDelegate implementation\n\n@end\n```\n\n5. Record deep links\n--------------------\n\nIf your app uses deep linking, to record a deep linking conversion,\npush the link to the data layer as `\"gtm.url\"` inside the\n`application:handleOpenURL` in the `AppDelegate`: \n\n```objective-c\n[[TAGManager instance].dataLayer push:@{@\"gtm.url\": [url absoluteString]}];\n[[TAGManager instance] previewWithURL:url];\n```\n\n6. Publish the container\n------------------------\n\nYou can now publish your container to begin sending conversion tracking pings\nto Google Ads. See [Publishing and Versions](//support.google.com/tagmanager/answer/2699097) for details.\n\nFor additional information about Google Ads conversion\ntracking, including any questions about how conversions are reported,\nsee [Understanding conversion tracking](https://support.google.com/google-ads/answer/1722022).\n\n7. Access identifier for advertisers (IDFA)\n-------------------------------------------\n\nTo enable your iOS application to access the identifier for\nadvertisers (IDFA):\n\n- Include library `libAdIdAccess.a` in the actual target.\n- In the linker options, specify `-ObjC` or `-force_Load` for the actual target.\n- Include `AdSupport.framework` in the actual target."]]
