Google tag gateway for advertisers: Load Google scripts first-party

This document is for developers who use server-side tagging and want to serve Google scripts in a first-party context.

Google tag gateway for advertisers lets you load Google scripts, such as gtm.js, directly from your first-party infrastructure instead of from Google's servers. This lets you serve data within a first-party context either through your tagging server or through a CDN.

Before you begin

This guide assumes that you have done the following:

To get started, pick how you want to serve your Google scripts.

Pick an implementation option to see instructions.

Next steps

If you are using consent mode, you can set up region-specific tag behavior for even more control.