Identifica el precio del contenido pagado.
Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Por último, debes proporcionar la información de precios de tu contenido.
Precio
Para las Acciones en Relojes, especifica el precio del contenido en los siguientes casos:
category
es rental
o purchase
.
category
es subscription
o externalsubscription
, pero el contenido requiere una compra adicional para los suscriptores.
En el caso de las Acciones de escucha, es opcional especificar el precio si category
es subscription
.

Figura 1: Acciones multimedia que muestran los precios del contenido en la Búsqueda de Google.
En el caso de las Acciones en Relojes, especifica el precio del contenido en el objeto de especificación de acceso a la acción:
"potentialAction":{
"@type":"WatchAction",
"target":{
"@type":"EntryPoint",
"urlTemplate":"http://www.example.com/my_favorite_movie?autoplay=true",
"actionPlatform":[ "http://schema.org/DesktopWebPlatform" ]
},
"actionAccessibilityRequirement": {
"@type": "ActionAccessSpecification",
"category": "purchase",
"availabilityStarts": "2019-01-01T00:00Z",
"availabilityEnds": "2019-12-31T00:00Z",
"eligibleRegion": {
"@type": "Country",
"name": "US"
},
"expectsAcceptanceOf": {
"@type": "Offer",
"price": 7.99,
"priceCurrency": "USD",
"seller": {
"@type": "Organization",
"name": "My example seller"
}
}
}
}
Para las Acciones de reproducción, especifica el precio del contenido directamente en el objeto de marcado de acciones:
"potentialAction":{
"@type":"ListenAction",
"target":{
"@type":"EntryPoint",
"urlTemplate":"http://www.example.com/playlist/top_pop_songs?autoplay=true",
"actionPlatform":[ "http://schema.org/DesktopWebPlatform" ]
},
"expectsAcceptanceOf":{
"@type": "Offer",
"eligibleRegion": {
"@type":"Country",
"name":"US"
},
"category": "subscription",
"name": "Example Music",
"price": 9.99,
"priceCurrency": "USD",
"seller": {
"@type": "Organization",
"name": "My example seller",
"sameAs": "http://www.example.com"
}
}
}
Identifica el precio
Puedes hacer lo siguiente:
- Para Watch Actions, haz lo siguiente:
- Si
category
es rental
o purchase
, debes proporcionar el precio de la compra única.
- Si
category
es subscription
o externalsubscription
, pero el contenido requiere una compra adicional para los suscriptores, debes proporcionar el precio del costo adicional.
- De lo contrario, no es necesario que proporciones el precio de
subscription
o externalsubscription
.
- Para las acciones de escucha, haz lo siguiente:
- Si
category
es subscription
, es opcional proporcionar el precio de la suscripción.
Consulta la sección Ejemplos de requisitos de acceso a la acción para ver ejemplos detallados.
Salvo que se indique lo contrario, el contenido de esta página está sujeto a la licencia Atribución 4.0 de Creative Commons, y los ejemplos de código están sujetos a la licencia Apache 2.0. Para obtener más información, consulta las políticas del sitio de Google Developers. Java es una marca registrada de Oracle o sus afiliados.
[null,null,[],[[["\u003cp\u003eFor Watch Actions, price information is required for rentals, purchases, and any additional costs for subscribers of subscription-based content.\u003c/p\u003e\n"],["\u003cp\u003eWatch Action pricing is specified within the \u003ccode\u003eActionAccessSpecification\u003c/code\u003e object using the \u003ccode\u003eexpectsAcceptanceOf\u003c/code\u003e and \u003ccode\u003eOffer\u003c/code\u003e properties.\u003c/p\u003e\n"],["\u003cp\u003eFor Listen Actions, providing the price is optional for subscription-based content.\u003c/p\u003e\n"],["\u003cp\u003eListen Action pricing, when provided, is specified directly within the \u003ccode\u003eListenAction\u003c/code\u003e object using the \u003ccode\u003eexpectsAcceptanceOf\u003c/code\u003e and \u003ccode\u003eOffer\u003c/code\u003e properties.\u003c/p\u003e\n"],["\u003cp\u003eBoth Watch and Listen Actions utilize the \u003ccode\u003eOffer\u003c/code\u003e schema to define price, currency, and seller information.\u003c/p\u003e\n"]]],["Price information must be provided for Watch Actions when the `category` is `rental` or `purchase`, or if it's `subscription` or `externalsubscription` but requires an extra purchase. For Watch Actions, prices are specified within the `ActionAccessSpecification` object. For Listen Actions, pricing is optional if the `category` is `subscription` and is specified within the `Action Markup` object. In any case, the `price`, `priceCurrency` are required, alongside with the `seller` information.\n"],null,["# Identify the price of the paid content\n\nLastly, you need to provide the price information of your content.\n\nPrice\n-----\n\nFor Watch Actions, specify the price of the content for the following cases:\n\n- `category` is `rental` or `purchase`.\n- `category` is `subscription` or `externalsubscription`, but the content requires an additional purchase for subscribers.\n\nFor Listen Actions, it's optional to specify the price if `category` is `subscription`.\n\n**Figure 1.** Media Actions showing the prices of content on Google Search.\n\nFor Watch Actions, specify the price of content in the [Action access specification object](../reference/#action_access_specification): \n\n \"potentialAction\":{\n \"@type\":\"WatchAction\",\n \"target\":{\n \"@type\":\"EntryPoint\",\n \"urlTemplate\":\"http://www.example.com/my_favorite_movie?autoplay=true\",\n \"actionPlatform\":[ \"http://schema.org/DesktopWebPlatform\" ]\n },\n \"actionAccessibilityRequirement\": {\n \"@type\": \"ActionAccessSpecification\",\n \"category\": \"purchase\",\n \"availabilityStarts\": \"2019-01-01T00:00Z\",\n \"availabilityEnds\": \"2019-12-31T00:00Z\",\n \"eligibleRegion\": {\n \"@type\": \"Country\",\n \"name\": \"US\"\n },\n \"expectsAcceptanceOf\": {\n \"@type\": \"Offer\",\n \"price\": 7.99,\n \"priceCurrency\": \"USD\",\n \"seller\": {\n \"@type\": \"Organization\",\n \"name\": \"My example seller\"\n }\n }\n }\n }\n\nFor Listen Actions, specify the price of content directly in the [Action markup object](../reference/#action_markup): \n\n \"potentialAction\":{\n \"@type\":\"ListenAction\",\n \"target\":{\n \"@type\":\"EntryPoint\",\n \"urlTemplate\":\"http://www.example.com/playlist/top_pop_songs?autoplay=true\",\n \"actionPlatform\":[ \"http://schema.org/DesktopWebPlatform\" ]\n },\n \"expectsAcceptanceOf\":{\n \"@type\": \"Offer\",\n \"eligibleRegion\": {\n \"@type\":\"Country\",\n \"name\":\"US\"\n },\n \"category\": \"subscription\",\n \"name\": \"Example Music\",\n \"price\": 9.99,\n \"priceCurrency\": \"USD\",\n \"seller\": {\n \"@type\": \"Organization\",\n \"name\": \"My example seller\",\n \"sameAs\": \"http://www.example.com\"\n }\n }\n }\n\nIdentify the price\n------------------\n\nDo the following:\n\n1. For Watch Actions,\n - If `category` is `rental` or `purchase`, you need to provide the price of the one-time purchase.\n - If `category` is `subscription` or `externalsubscription`, but the content requires an additional purchase for subscribers, you need to provide the price of the additional cost.\n - Otherwise, you do not need to provide the price for `subscription` or `externalsubscription`.\n2. For Listen Actions,\n - If `category` is `subscription`, it's optional to provide the price of the subscription.\n\nSee the [Action access requirement examples](../reference/#action_access_requirement_examples) section for detailed examples."]]