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El SDK de IMA debe poder indicar cuándo los anuncios son visibles para los usuarios para que pueda enviar los indicadores correctos al servidor de anuncios. IMA usa los informes de Vista activa para medir la visibilidad de los anuncios. En esta guía, se explica cómo funcionan los informes de Active View con IMA, así como cómo verificar que el SDK pueda capturar correctamente los indicadores de visibilidad.
Cómo funcionan los informes de Vista activa con el SDK de IMA
El publicador pasa el IMAAdDisplayContainer al constructor IMAAdsRequest.
Vista activa recibe mediciones en la vista.
Verifica que el SDK pueda medir la visibilidad de los anuncios
Para verificar si el SDK puede capturar indicadores de visibilidad, busca solicitudes de red enviadas a https://pagead2.googlesyndication.com/pcs/activeview y busca el parámetro mtos. Para obtener más información, consulta Supervisa la medición de vistas activas.
El siguiente flujo de muestra está disponible para las pruebas de visibilidad:
ID de CMS: “2556080”, ID de video: “tears-of-steel-omid”
Para probar el uso de esta transmisión, primero verifica los registros de red para que se descargue ima-test-verification.js y, luego, se envíe un ping a https://pagead2.googlesyndication.com/pagead/gen_204 al comienzo de la reproducción de anuncios.
[null,null,["Última actualización: 2025-08-21 (UTC)"],[[["\u003cp\u003eThe IMA SDK leverages Active View reporting to determine ad visibility and send corresponding signals to the ad server, ensuring accurate measurement of ad impressions.\u003c/p\u003e\n"],["\u003cp\u003ePublishers need to initialize the \u003ccode\u003eIMAAdDisplayContainer\u003c/code\u003e with a view and include it in the \u003ccode\u003eIMAAdsRequest\u003c/code\u003e for Active View to receive viewability measurements.\u003c/p\u003e\n"],["\u003cp\u003eAd viewability measurement can be verified by monitoring HTTP requests for \u003ccode\u003eactive_view_vide_measurable_impression\u003c/code\u003e and the \u003ccode\u003emtos\u003c/code\u003e parameter, or using the provided sample stream for testing purposes.\u003c/p\u003e\n"],["\u003cp\u003ePublishers using custom video displays should ensure their layouts allow for correct viewability metrics and can refer to the IMA support forum for assistance if needed.\u003c/p\u003e\n"]]],[],null,["# Verify Active View\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n------------------------------------------------\n\n1. The publisher initializes the\n [`IMAAdDisplayContainer`](/interactive-media-ads/docs/sdks/ios/dai/reference/Classes/IMAAdDisplayContainer)\n with a view.\n\n2. The publisher passes the `IMAAdDisplayContainer` to the\n [`IMAAdsRequest`](/interactive-media-ads/docs/sdks/ios/dai/reference/Classes/IMAAdsRequest)\n constructor.\n\n3. Active View receives measurements on the view.\n\nVerifying that the SDK can measure ad viewability\n-------------------------------------------------\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\nThe following sample stream is available for viewability testing:\n\n\u003cbr /\u003e\n\nCMS ID: \"2556080\", video ID: \"tears-of-steel-omid\"\n\nTo test using this stream, first check the network logs for\n`ima-test-verification.js` to be downloaded and then a ping fired to\n`https://pagead2.googlesyndication.com/pagead/gen_204` at the start of ad\nplayback.\n\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
