Business Messages marketing collateral

This page hosts Business Messages partner marketing collateral and content creation guidelines. Please share the content with prospects and clients, amplify your pitch, and help evangelize Business Messages. We’re often adding new content, so check back often.

Online resources

This short video shows consumers in day-to-day situations, and highlights core product features.

Developer information for Business Messages.

The marketing website for Business Messages.

An overview and step by step guide to building great Business Message experiences.

Events and videos

Recording of Google Cloud Next OnAir session.

Recording of Business Messages session at the Mobile Ecosystem Forum's Connects event.

Recording of Business Messages session at NRF 2021, focusing on helping retailers succeed in today’s landscape.

Case studies

Business Messages helps Bajaj Auto's lead conversions skyrocket by over 14x.

Business Messages reduces average handle times 28%.

Business Messages delivers higher CSAT scores and cost savings.

Business Messages helps Popeye's automate 82% of conversations.

Business Messages reduces call volume by 37%.

Business Messages boosts customer service productivity by over 10%.

Business Messages helps Videotron resolve technical questions 50% faster

Business Messages helps National Australia Bank serve more customers digitally

Google’s Business Messages helps HDFC Home Loans generate thousands of new leads

Business Messages helps Foot Locker meet its core customers where they are

RedSalud cuts phone traffic by 43% using Business Messages

Business Messages helps India's Federal Bank increase CSAT by 25% while also achieving a 98% accuracy rate

Nissan India multiplies its lead conversion by 3x using Google’s Business Messages

Introductory assets

Also available in Bahasa Indonesia | Español | Español (América Latina) | Português do Brasil | हिन्दी

Also available in Bahasa Indonesia | Español | Español (América Latina) | Português do Brasil | हिन्दी

Infographics and research

Commissioned research report outlining what businesses need to know about communicating with consumers.

Technical paper that demonstrates the value of Business Messages.

Infographics showcasing consumer and business preferences for messaging. Also available in Español (América Latina) | Português do Brasil | हिन्दी

Content guidelines and tips

The Business Messages icon.

The Business Messages logo.

Guide for creating Business Messages case studies.

Guide for content creation and Google review process.

Example posts and visuals to share across your social media channels.

Frequently asked questions about how to get listed as a Business Messages partner and how to get certified.