Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Overview
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In Display & Video 360, you can use various audience types to specify a subset of
users to which ads are served. Through the Display & Video 360 API, you can retrieve
available audiences and use them in resource targeting. You can also create
certain types of audiences using first-party data.
This guide describes the different types of audiences available through the
Display & Video 360 API and how to utilize them in your ad serving.
Prerequisites
Before you start working with Display & Video 360 API services, you'll need to complete the
following steps:
Create and authorize an API project as outlined in our
Getting Started guide.
Ensure your Display & Video 360 user profile, identified by a user or service
account email address, has Read & write user role permissions for the
necessary advertiser or partner. Contact an existing Admin user
on your team to have these permissions enabled, if necessary.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-04-09 UTC.
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