Penargetan gabungan dari sebagian besar jenis penargetan adalah hasil dari beberapa
resource AssignedTargetingOption
. Dalam jenis penargetan,
setiap opsi penargetan yang ditetapkan dapat menentukan nilai yang berbeda, misalnya
browser individual untuk TARGETING_TYPE_BROWSER
. Jika ingin
resource menargetkan browser tambahan, Anda dapat melakukannya dengan
membuat opsi penargetan baru yang ditetapkan dari
TARGETING_TYPE_BROWSER
pada resource tersebut. Demikian pula, jika tidak
lagi ingin menargetkan browser tertentu, Anda dapat menghapus opsi penargetan
yang ditetapkan.
Penargetan grup audiens tidak mengikuti konvensi modular ini. Sebagai gantinya, semua
ID audiens yang terlibat dalam penargetan resource ditetapkan ke resource tersebut
melalui satu AssignedTargetingOption
jenis
TARGETING_TYPE_AUDIENCE_GROUP
. Percobaan untuk menetapkan beberapa opsi penargetan
grup audiens yang ditetapkan ke resource akan menampilkan error. Halaman ini
menjelaskan logika yang mendikte opsi penargetan yang ditetapkan ini dan menjelaskan cara
memperbarui penargetan grup audiens yang ada dengan benar.
Logika penargetan grup audiens
Satu opsi penargetan yang ditetapkan untuk grup audiens memiliki kumpulan objek
AudienceGroupAssignedTargetingOptionsDetails
yang terdiri dari daftar ID audiens, yang dikenal sebagai grup audiens, yang akan disertakan dan
dikecualikan saat menayangkan iklan. Penargetan agregat dari opsi penargetan
yang ditetapkan adalah hasil dari operasi logika berikut:
- Setiap objek grup audiens dari semua jenis menggabungkan audiens yang disertakan oleh UNION.
- Kolom
includedFirstAndThirdAudienceGroups
, yang terdiri dari daftar objekFirstAndThirdPartyAudienceGroup
, menggabungkan grup audiens berdasarkan rekayasa. - Semua kolom grup audiens dengan awalan "disertakan", yang mewakili daftar pengguna atau segmen daftar pengguna yang akan ditargetkan secara positif, digabungkan oleh UNION.
- Semua kolom grup audiens yang dikecualikan digabungkan oleh UNION dan PENYELESAIAN hasil digabungkan dengan penargetan positif oleh rekayasa.
Dalam kepraktisan, hal ini berarti
AudienceGroupAssignedTargetingOptionsDetails
yang dihasilkan akan
menargetkan pengguna jika kedua kondisi berikut terpenuhi:
- Pengguna termasuk dalam setiap grup audiens dalam daftar
includedFirstAndThirdPartyAudienceGroups
atau termasuk dalam setidaknya salah satu dariincludedGoogleAudienceGroup
,includedCustomListGroup
, atauincludedCombinedAudienceGroup
. - Pengguna tidak termasuk dalam
excludedFirstAndThirdPartyAudienceGroup
atauexcludedGoogleAudienceGroup
.
Perbarui penargetan grup audiens
Untuk memperbarui penargetan grup audiens item baris, opsi penargetan
yang saat ini ditetapkan, jika ada, harus dihapus, lalu opsi penargetan
baru yang ditetapkan dengan perubahan yang diinginkan perlu dibuat. Hal ini dapat
dilakukan dalam satu permintaan menggunakan
advertisers.lineItems.bulkEditAssignedTargetingOptions
.
Berikut adalah contoh cara memperbarui penargetan audiens item baris yang ada dengan mengambil penargetan grup audiens yang ada, lalu membuat permintaan edit massal:
Java
long advertiserId = advertiser-id; long lineItemId = line-item-id List<Long> addedGoogleAudienceIds = Arrays.asList(google-audience-id-to-add,...); // Build Google Audience targeting settings objects to add to audience // targeting. ArrayList<GoogleAudienceTargetingSetting> newGoogleAudienceSettings = new ArrayList<GoogleAudienceTargetingSetting>(); // Convert list of Google Audience IDs into list of settings. for (Long googleAudienceId : addedGoogleAudienceIds) { newGoogleAudienceSettings.add(new GoogleAudienceTargetingSetting() .setGoogleAudienceId(googleAudienceId)); } // Create relevant bulk edit request objects. BulkEditAssignedTargetingOptionsRequest requestContent = new BulkEditAssignedTargetingOptionsRequest(); requestContent.setLineItemIds(Arrays.asList(lineItemId)); AudienceGroupAssignedTargetingOptionDetails updatedAudienceGroupDetails; ArrayList<DeleteAssignedTargetingOptionsRequest> audienceGroupDeleteRequests = new ArrayList<DeleteAssignedTargetingOptionsRequest>(); try { // Retrieve existing audience group targeting. AssignedTargetingOption existingAudienceGroupTargetingOption = service .advertisers() .lineItems() .targetingTypes() .assignedTargetingOptions() .get( advertiserId, lineItemId, "TARGETING_TYPE_AUDIENCE_GROUP", "audienceGroup" ).execute(); // Extract existing audience group targeting details. updatedAudienceGroupDetails = existingAudienceGroupTargetingOption.getAudienceGroupDetails(); // Build and add delete request for existing audience group targeting. ArrayList<String> deleteAudienceGroupAssignedTargetingIds = new ArrayList<String>(); deleteAudienceGroupAssignedTargetingIds.add("audienceGroup"); audienceGroupDeleteRequests .add(new DeleteAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptionIds( deleteAudienceGroupAssignedTargetingIds ) ); } catch (Exception e) { updatedAudienceGroupDetails = new AudienceGroupAssignedTargetingOptionDetails(); } // Set delete requests in edit request. requestContent.setDeleteRequests(audienceGroupDeleteRequests); // Construct new group of Google Audiences to include in targeting. GoogleAudienceGroup updatedIncludedGoogleAudienceGroup = updatedAudienceGroupDetails.getIncludedGoogleAudienceGroup(); if (updatedIncludedGoogleAudienceGroup != null) { List<GoogleAudienceTargetingSetting> updatedGoogleAudienceSettings = updatedIncludedGoogleAudienceGroup.getSettings(); updatedGoogleAudienceSettings.addAll(newGoogleAudienceSettings); updatedIncludedGoogleAudienceGroup .setSettings(updatedGoogleAudienceSettings); } else { updatedIncludedGoogleAudienceGroup = new GoogleAudienceGroup(); updatedIncludedGoogleAudienceGroup.setSettings(newGoogleAudienceSettings); } // Add new Google Audience group to audience group targeting details. updatedAudienceGroupDetails .setIncludedGoogleAudienceGroup(updatedIncludedGoogleAudienceGroup); // Create new targeting option to assign. AssignedTargetingOption newAudienceGroupTargeting = new AssignedTargetingOption(); newAudienceGroupTargeting .setAudienceGroupDetails(updatedAudienceGroupDetails); // Build audience group targeting create request and add to list of create // requests. ArrayList<AssignedTargetingOption> createAudienceGroupAssignedTargetingOptions = new ArrayList<AssignedTargetingOption>(); createAudienceGroupAssignedTargetingOptions.add(newAudienceGroupTargeting); ArrayList<CreateAssignedTargetingOptionsRequest> targetingCreateRequests = new ArrayList<CreateAssignedTargetingOptionsRequest>(); targetingCreateRequests.add(new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptions( createAudienceGroupAssignedTargetingOptions ) ); // Set create requests in edit request. requestContent.setCreateRequests(targetingCreateRequests); // Configure and execute the bulk list request. BulkEditAssignedTargetingOptionsResponse response = service.advertisers().lineItems() .bulkEditAssignedTargetingOptions( advertiserId, requestContent).execute(); // Print the line item IDs that successfully updated. if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for the following line item IDs were updated: %s.\n", Arrays.toString(response.getUpdatedLineItemIds().toArray())); } // Print the line item IDs the failed to update. if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for the following line item IDs failed to update: %s.\n", Arrays.toString(response.getFailedLineItemIds().toArray())); // Print errors thrown for failed updates. System.out.println("The failed updates were caused by the following errors:"); for (Status error : response.getErrors()) { System.out.printf("Error Code: %s, Message: %s\n", error.getCode(), error.getMessage()); } }
Python
advertiser_id = advertiser-id line_item_id = line-item-id added_google_audiences = [google-audience-id-to-add,...] # Build Google Audience targeting settings objects to create. new_google_audience_targeting_settings = [] for google_audience_id in added_google_audiences: new_google_audience_targeting_settings.append( {'googleAudienceId': google_audience_id} ) try: # Retrieve any existing line item audience targeting. retrieved_audience_targeting = service.advertisers().lineItems( ).targetingTypes().assignedTargetingOptions().get( advertiserId=advertiser_id, lineItemId=line_item_id, targetingType="TARGETING_TYPE_AUDIENCE_GROUP", assignedTargetingOptionId="audienceGroup" ).execute() except Exception: print("Error retrieving existing audience targeting. Assuming no " "existing audience targeting.") retrieved_audience_targeting = {} updated_audience_group_details = {} # Copy over any existing audience targeting. if 'audienceGroupDetails' in retrieved_audience_targeting: updated_audience_group_details = retrieved_audience_targeting[ 'audienceGroupDetails'] # Append the new Google Audience IDs to any existing positive Google # audience targeting. if 'includedGoogleAudienceGroup' in updated_audience_group_details: updated_audience_group_details[ 'includedGoogleAudienceGroup']['settings'].extend( new_google_audience_targeting_settings) else: updated_audience_group_details['includedGoogleAudienceGroup'] = { 'settings': new_google_audience_targeting_settings } # Build bulk edit request. bulk_edit_request = { 'lineItemIds': [line_item_id], 'deleteRequests': [ { 'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP", 'assignedTargetingOptionIds': [ "audienceGroup" ] } ], 'createRequests': [ { 'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP", 'assignedTargetingOptions': [ {'audienceGroupDetails': updated_audience_group_details} ] } ] } # Update the audience targeting response = service.advertisers().lineItems( ).bulkEditAssignedTargetingOptions( advertiserId=advertiser_id, body=bulk_edit_request ).execute() # Print the line item IDs the successfully updated. if 'updatedLineItemIds' in response: print("Targeting configurations for the following line item IDs were updated: %s" % response['updatedLineItemIds']) # Print the line item IDs the failed to update. if 'failedLineItemIds' in response: print("Targeting configurations for the following line item IDs failed to update: %s" % response['failedLineItemIds']) if 'errors' in response: print("The failed updates were caused by the following errors:") for error in response["errors"]: print("Error code: %s, Message: %s" % (error["code"], error["message"]))
PHP
$advertiserId = advertiser-id; $lineItemId = line-item-id; $addedGoogleAudienceIds = array(google-audience-id-to-add,...); // Convert list of Google Audience IDs into list of Google Audience // settings. $newGoogleAudienceSettings = array(); foreach ($addedGoogleAudienceIds as $googleAudienceId) { $newSetting = new Google_Service_DisplayVideo_GoogleAudienceTargetingSetting(); $newSetting->setGoogleAudienceId($googleAudienceId); $newGoogleAudienceSettings[] = $newSetting; } // Create a bulk edit request. $requestBody = new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest(); $requestBody->setLineItemIds([$lineItemId]); $audienceGroupDeleteRequests = array(); try { // Retrieve existing audience group targeting. $existingAudienceGroupTargetingOption = $service ->advertisers_lineItems_targetingTypes_assignedTargetingOptions ->get( $advertiserId, $lineItemId, 'TARGETING_TYPE_AUDIENCE_GROUP', 'audienceGroup' ); // Extract existing audience group targeting details. $updatedAudienceGroupDetails = $existingAudienceGroupTargetingOption ->getAudienceGroupDetails(); // Build and add delete request for existing audience group // targeting. $deleteAudienceGroupAssignedTargetingIds = array(); $deleteAudienceGroupAssignedTargetingIds[] = "audienceGroup"; $audienceGroupDeleteRequest = new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest(); $audienceGroupDeleteRequest ->setTargetingType('TARGETING_TYPE_AUDIENCE_GROUP'); $audienceGroupDeleteRequest ->setAssignedTargetingOptionIds( $deleteAudienceGroupAssignedTargetingIds ); $audienceGroupDeleteRequests[] = $audienceGroupDeleteRequest; } catch (\Exception $e) { $updatedAudienceGroupDetails = new Google_Service_DisplayVideo_AudienceGroupAssignedTargetingOptionDetails(); } // Set delete requests in edit request. $requestBody->setDeleteRequests($audienceGroupDeleteRequests); // Construct new group of Google Audiences to include in targeting. $updatedIncludedGoogleAudienceGroup = $updatedAudienceGroupDetails ->getIncludedGoogleAudienceGroup(); if (!empty($updatedIncludedGoogleAudienceGroup)) { // Get existing settings. $updatedGoogleAudienceSettings = $updatedIncludedGoogleAudienceGroup->getSettings(); // Add new Google Audiences to existing list. $updatedGoogleAudienceSettings = array_merge( $updatedGoogleAudienceSettings, $newGoogleAudienceSettings ); // Set updated Google Audience list. $updatedIncludedGoogleAudienceGroup ->setSettings($updatedGoogleAudienceSettings); } else { // Create new Google Audience group. $updatedIncludedGoogleAudienceGroup = new Google_Service_DisplayVideo_GoogleAudienceGroup(); // Set list of new Google Audiences for targeting. $updatedIncludedGoogleAudienceGroup ->setSettings($newGoogleAudienceSettings); } // Add new Google Audience group to audience group targeting details. $updatedAudienceGroupDetails ->setIncludedGoogleAudienceGroup( $updatedIncludedGoogleAudienceGroup ); // Create new targeting option to assign. $newAudienceGroupTargeting = new Google_Service_DisplayVideo_AssignedTargetingOption(); $newAudienceGroupTargeting ->setAudienceGroupDetails($updatedAudienceGroupDetails); // Build audience group targeting create request and add to list of // create requests. $createAudienceGroupAssignedTargetingOptions = array(); $createAudienceGroupAssignedTargetingOptions[] = $newAudienceGroupTargeting; $createAudienceGroupTargetingRequest = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createAudienceGroupTargetingRequest->setTargetingType( "TARGETING_TYPE_AUDIENCE_GROUP" ); $createAudienceGroupTargetingRequest->setAssignedTargetingOptions( $createAudienceGroupAssignedTargetingOptions ); $createRequests[] = $createAudienceGroupTargetingRequest; // Set create requests in edit request. $requestBody->setCreateRequests($createRequests); // Call the API, editing the assigned targeting options for the // identified line item. $response = $service ->advertisers_lineItems ->bulkEditAssignedTargetingOptions( $advertiserId, $requestBody ); // Print the line item IDs the successfully updated. if (!empty($response->getUpdatedLineItemIds())) { printf('Targeting configurations for the following line item IDs were updated:\n'); foreach ($response->getUpdatedLineItemIds() as $id) { printf('%s\n', $id); } } // Print the line item IDs the failed to update. if (!empty($response->getFailedLineItemIds())) { print('Targeting configurations for the following line item IDs failed to update:\n'); foreach ($response->getFailedLineItemIds() as $id) { printf('%s\n', $id); } print('The failed updates were caused by the following errors:\n'); foreach ($response->getErrors() as $error) { printf('Error Code: %s, Message: %s\n', $error->getCode(), $error->getMessage()); } }
Penargetan audiens Optimize
Display & Video 360 menawarkan kemampuan untuk memperluas jangkauan di luar jangkauan audiens yang Anda pilih ke pengguna baru dan relevan melalui fitur penargetan yang dioptimalkan.
Penargetan yang dioptimalkan ditetapkan di tingkat item baris dan dapat dikonfigurasi melalui
kolom targetingExpansion
di resource LineItem
.