上传目标客户匹配受众群体

您可以使用上传的客户联系信息创建目标客户匹配受众群体 信息或移动设备 ID。Video 360 API。本页将介绍 创建初始目标客户匹配受众群体，并将新客户数据附加到 使用展示广告系列和Video 360 API。

准备用户数据

用于填充目标客户匹配受众群体的用户数据属于敏感数据，需要 必须做足准备

对敏感数据进行哈希处理

部分目标客户匹配受众群体是使用敏感的客户联系信息创建的 信息。展示广告与Video 360 要求使用 SHA256 算法。以下数据字段必须经过哈希处理 上传前：

  • 名字
  • 姓氏
  • 电子邮件地址
  • 电话号码

邮政编码和国家/地区代码在上传之前不应进行哈希处理。正在尝试 上传未经过哈希处理的客户数据会导致错误。

在对数据进行哈希处理之前，请确保满足以下条件：

  • 必须移除名字、姓氏和电子邮件地址中的所有空格 值。
  • 所有值都必须小写。
  • 所有电话号码都必须采用 E.164 格式，并且 包含国家/地区呼叫代码。

上传用户数据时，请使用所提供的consent ContactInfoList 或 MobileDeviceIdList 对象，用于传递意见征求信号 用户授予的权限。

将 Consent 对象中的任一字段设置为 CONSENT_STATUS_DENIED 会导致错误。

系统会为在单个中添加的所有用户设置意见征求信号 firstAndThirdPartyAudiences.create 或 firstAndThirdPartyAudiences.editCustomerMatchMembers 请求。对于具有不同意见征求信号的用户，必须在 请求。

创建目标客户匹配受众群体

您可以使用 firstAndThirdPartyAudiences.create 方法。受众群体必须 必须声明为第一方受众群体 audienceType/ CUSTOMER_MATCH_CONTACT_INFO 或 CUSTOMER_MATCH_DEVICE_ID。目标客户匹配数据必须 使用并集字段中的相应字段提供 members。

以下示例展示了如何创建新的联系信息、目标客户匹配 使用所提供的经过哈希处理、 电话号码：

Java

// Create Customer Match audience object.
FirstAndThirdPartyAudience customerMatchAudience =
    new FirstAndThirdPartyAudience()
        .setDisplayName(display-name)
        .setFirstAndThirdPartyAudienceType(
            "FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_FIRST_PARTY"
        )
        .setAudienceType("CUSTOMER_MATCH_CONTACT_INFO")
        .setMembershipDurationDays(10000L);

// Build list of contact information objects.
ContactInfoList contactInfoList = new ContactInfoList();
ArrayList<ContactInfo> contactInfos = new ArrayList<ContactInfo>();
for (String hashedPhoneNumber : list-of-hashed-phone-numbers) {
  ContactInfo contactInfo = new ContactInfo();
  ArrayList<String> phoneNumberList = new ArrayList<String>();
  phoneNumberList.add(hashedPhoneNumber);
  contactInfo.setHashedPhoneNumbers(phoneNumberList);
  contactInfos.add(contactInfo);
}
contactInfoList.setContactInfos(contactInfos);

// Build consent object for passing consent if granted by the end user.
Consent consent =
    new Consent()
        .setAdUserData(ad-user-data-consent)
        .setAdPersonalization(ad-personalization-consent);
ContactInfoList.setConsent(consent);

// Assign contact info list to Customer Match audience.
customerMatchAudience.setContactInfoList(contactInfoList);

// Create Customer Match audience.
FirstAndThirdPartyAudience response =
    service
        .firstAndThirdPartyAudiences()
        .create(customerMatchAudience)
        .setAdvertiserId(advertiser-id)
        .execute();

// Display name of new audience.
System.out.printf(
    "Customer Match audience %s was created.",
    response.getName()
);

Python

# Build list of Contact Info objects
contact_infos = []
for hashed_phone_number in list-of-hashed-phone-numbers:
  contact_infos.append({'hashedPhoneNumbers': [hashed_phone_number]})

# Create a Customer Match first- and third-party audience object.
audience_obj = {
    'displayName': display-name,
    'firstAndThirdPartyAudienceType':
        'FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_FIRST_PARTY',
    'audienceType': 'CUSTOMER_MATCH_CONTACT_INFO',
    'membershipDurationDays': 10000,
    'contactInfoList': {
        'contactInfos': [
            contact_infos
        ],
        'consent': {
            'adUserData': ad-user-data-consent,
            'adPersonalization': ad-personalization-consent
        }
    }
}

# Build and execute request.
audience = service.firstAndThirdPartyAudiences().create(
    advertiserId=advertiser-id,
    body=audience_obj
).execute()

# Display name of new audience.
print('Customer Match audience %s was created.' % audience["name"])

PHP

// Create a Customer Match first- and third-party audience object.
$audience = new Google_Service_DisplayVideo_FirstAndThirdPartyAudience();
$audience->setDisplayName(display-name);
$audience->setFirstAndThirdPartyAudienceType(
    'FIRST_AND_THIRD_PARTY_AUDIENCE_TYPE_FIRST_PARTY'
);
$audience->setAudienceType('CUSTOMER_MATCH_CONTACT_INFO');
$audience->setMembershipDurationDays(10000);

// Build list of contact information objects.
$contactInfoList = new Google_Service_DisplayVideo_ContactInfoList();
$contactInfos = array();
foreach (list-of-hashed-phone-numbers as $hashedPhoneNumber) {
    $contactInfo = new Google_Service_DisplayVideo_ContactInfo();
    $contactInfo->setHashedPhoneNumbers(array($hashedPhoneNumber));
    $contactInfos[] = $contactInfo;
}
$contactInfoList->setContactInfos($contactInfos);

// Build consent object for passing consent if granted by the end user.
$consent = new Google_Service_DisplayVideo_Consent();
$consent->setAdUserData(ad-user-data-consent);
$consent->setAdPersonalization(ad-personalization-consent);
$contactInfoList->setConsent($consent);

// Assign contactInfoList to audience object.
$audience->setContactInfoList($contactInfoList);

// Call the API, creating the audience.
$result = $this->service->firstAndThirdPartyAudiences->create(
    $audience,
    array('advertiserId' => advertiser-id)
);

// Display name of new audience.
printf('Customer Match audience %s was created.', $result['name']);

更新目标客户匹配受众群体的成员资格

如果您确定了想要定位的其他客户，则需要 续订客户的或者想要移除客户 您可以更新某个现有客户的客户数据 将受众群体与 firstAndThirdPartyAudiences.editCustomerMatchMembers 方法。您可以使用 added_members 联合字段，并从 包含 removed_members 并集字段的列表。

单个 firstAndThirdPartyAudiences.editCustomerMatchMembers 请求只能向列表中添加成员或从中移除成员。单个请求尝试 都会导致 INVALID_ARGUMENT 错误。

以下示例说明了如何将单个客户添加为 联系信息 使用所提供的邮寄地址数据的目标客户匹配受众群体：

Java

// Create an edit members request object.
EditCustomerMatchMembersRequest editCustomerMatchMembersRequest =
    new EditCustomerMatchMembersRequest()
        .setAdvertiserId(advertiser-id);

// Build contact information object to add to audience.
ContactInfoList contactInfoList = new ContactInfoList();
ArrayList<ContactInfo> contactInfos = new ArrayList<ContactInfo>();
ContactInfo contactInfo =
    new ContactInfo()
        .setHashedFirstName(hashed-customer-first-name)
        .setHashedLastName(hashed-customer-last-name)
        .setZipCodes(customer-zip-codes-list)
        .setCountryCode(customer-country-code);
contactInfos.add(contactInfo);
contactInfoList.setContactInfos(contactInfos);

// Build consent object for passing consent if granted by the end user.
Consent consent =
    new Consent()
        .setAdUserData(ad-user-data-consent)
        .setAdPersonalization(ad-personalization-consent);
ContactInfoList.setConsent(consent);

// Assign contact info list to request body.
editCustomerMatchMembersRequest.setAddedContactInfoList(contactInfoList);

// Edit Customer Match audience membership.
EditCustomerMatchMembersResponse response =
    service
        .firstAndThirdPartyAudiences()
        .editCustomerMatchMembers(
            audience-id,
            editCustomerMatchMembersRequest
        )
        .execute();

// Display ID of updated audience.
System.out.printf(
    "The membership of Customer Match audience ID %s was edited.",
    response.getFirstAndThirdPartyAudienceId()
);

Python

# Create an edit members request object.
edit_member_request_obj = {
    'advertiserId': advertiser-id,
    'addedContactInfoList': {
        'contactInfos': [
            {
                'hashedFirstName': hashed-customer-first-name,
                'hashedLastName': hashed-customer-last-name,
                'countryCode': customer-country-code,
                'zipCodes': customer-zip-codes-list
            }
        ],
        'consent': {
          'adUserData': ad-user-data-consent,
          'adPersonalization': ad-personalization-consent
        }
    }
}

# Build and execute request.
response = service.firstAndThirdPartyAudiences().editCustomerMatchMembers(
    firstAndThirdPartyAudienceId=audience-id,
    body=edit_member_request_obj
).execute()

# Display ID of updated audience.
print('The membership of the Customer Match audience ID %s was updated.'
      % response["firstAndThirdPartyAudienceId"])

PHP

// Create an edit members request object.
$editMemberRequest =
    new Google_Service_DisplayVideo_EditCustomerMatchMembersRequest();
$editMemberRequest->setAdvertiserId(advertiser-id);

// Build contact information object to add to audience.
$contactInfoList = new Google_Service_DisplayVideo_ContactInfoList();
$contactInfos = array();
$contactInfo = new Google_Service_DisplayVideo_ContactInfo();
$contactInfo->setHashedFirstName(hashed-customer-first-name);
$contactInfo->setHashedLastName(hashed-customer-last-name);
$contactInfo->setCountryCode(customer-country-code);
$contactInfo->setZipCodes(array(customer-zip-codes-list));
$contactInfos[] = $contactInfo;
$contactInfoList->setContactInfos($contactInfos);

// Build consent object for passing consent if granted by the end user.
$consent = new Google_Service_DisplayVideo_Consent();
$consent->setAdUserData(ad-user-data-consent);
$consent->setAdPersonalization(ad-personalization-consent);
$contactInfoList->setConsent($consent);

// Assign contactInfoList to edit members request body.
$editMemberRequest->setAddedContactInfoList($contactInfoList);

// Call the API, editing the audience membership.
$response = $this
    ->service
    ->firstAndThirdPartyAudiences
    ->editCustomerMatchMembers(
        audience-id,
        $editMemberRequest
    );

// Display ID of updated audience.
printf(
    'The membership of Customer Match audience ID %s was edited',
    $result['firstAndThirdPartyAudienceId']
);
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