Anuncios gráficos y La API de Video 360 v2 dejará de estar disponible. Utiliza Display & API de Video 360 v3 en su lugar. Para obtener instrucciones de migración de v2 a v3, consulta nuestra guía de migración.

Se usó la API de Cloud Translation para traducir esta página.

Crear recursos

Las líneas de pedido tienen varios recursos superiores de los que heredan la configuración y la segmentación de clientes. La mayoría de estos recursos pueden crearse, recuperarse y actualizarse la Red de Display y API de Video 360. En esta página, se describe la jerarquía de recursos y se brindan ejemplos. de cómo crear estos recursos con las APIs de Display & API de Video 360.

Jerarquía de recursos

Diagrama de la jerarquía de recursos

En display y en Video 360, hay una jerarquía de recursos cuyo factor de configuración a la publicación de anuncios. Cada recurso tiene un propósito distinto al entregar publicidad. A partir del nivel jerárquico más bajo:

Las líneas de pedido son recursos que controlan qué anuncios se publican, cuándo se y a quiénes se entregan.
- YouTube y Las líneas de pedido de Partners también tienen grupos de anuncios y Ads. Proporcionan el nivel adicional de con un único presupuesto de línea de pedido. YouTube y Línea de Partners elementos, grupos de anuncios, anuncios y su segmentación no pueden modificarse API.
Los pedidos de inserción contienen varias líneas de pedido. Proporcionan valores predeterminados para la configuración de líneas de pedido ausentes.
Las campañas contienen varios pedidos de inserción. No aplican la configuración de manera forzosa. en sus pedidos de inserción. Su configuración sirve como un encuadre medir el progreso y el éxito de los anuncios que se publican en su cuenta.
Los anunciantes poseen varias campañas publicitarias. Aplican la seguridad de la marca. y otros parámetros de configuración general de los anuncios que se publican en función de ellos. También son propietarios los objetos de creatividades utilizados en los anuncios publicados en ella y proporcionan acceso a recursos que se usan en la segmentación.
Los socios son propietarios de varios anunciantes. Aplican mayor seguridad de la marca y otros parámetros de configuración de esos anunciantes. También proporcionan acceso a Recursos utilizados en actividades de segmentación y Floodlight utilizadas en conversiones el seguimiento de conversiones. No se pueden editar los socios con la API.

Herencia

Las líneas de pedido heredan varios parámetros de configuración y accesos de sus recursos superiores. Al administrar líneas de pedido y publicación de anuncios, entre las cualidades heredadas que se deben tener en cuenta se incluyen las siguientes:

Creatividades disponibles y actividades de Floodlight: Las líneas de pedido solo tienen acceso. a los recursos que pertenecen a sus principales socios o anunciantes. Creatividades se crean en nombre de anunciantes, y las actividades de Floodlight pertenecen a socios. Recursos asignados a campos de recursos LineItem creativeIds y conversionCounting debe compartir el mismo elemento superior anunciante y socio, respectivamente.
Entidades objetivo accesibles: recursos como canales, públicos combinados y otros para la segmentación. Las líneas de pedido solo se pueden orientar con recursos a los que puede acceder socio principal o anunciante.
Segmentación por seguridad de la marca: Las líneas de pedido heredan la segmentación establecida a nivel del socio. y del anunciante. No se puede quitar la segmentación heredada. Este existente la segmentación se puede identificar a través de las opciones de segmentación asignadas inheritance y afectará y la segmentación.

Crear recursos

Todos los recursos mencionados anteriormente se pueden administrar con el panel de API de Video 360. Inferior a son sencillos ejemplos de código sobre cómo crear cada uno de estos recursos usando bibliotecas cliente.

Crear un anunciante

Este es un ejemplo de cómo crear un anunciante:

Java

// Create an advertiser object.
Advertiser advertiser = new Advertiser();
advertiser.setPartnerId(partner-id);
advertiser.setDisplayName(display-name);
advertiser.setEntityStatus("ENTITY_STATUS_ACTIVE");

// Create and set the advertiser general configuration.
AdvertiserGeneralConfig advertiserGeneralConfig = new AdvertiserGeneralConfig();
advertiserGeneralConfig.setDomainUrl(domain-url);
advertiserGeneralConfig.setCurrencyCode("USD");
advertiser.setGeneralConfig(advertiserGeneralConfig);

// Create the ad server configuration structure.
AdvertiserAdServerConfig advertiserAdServerConfig = new AdvertiserAdServerConfig();

// Create and add the third party only configuration to the ad server
// configuration.
advertiserAdServerConfig.setThirdPartyOnlyConfig(new ThirdPartyOnlyConfig());

// Set the ad server configuration.
advertiser.setAdServerConfig(advertiserAdServerConfig);

// Create and set the creative configuration.
advertiser.setCreativeConfig(new AdvertiserCreativeConfig());

// Create and set the billing configuration.
AdvertiserBillingConfig advertiserBillingConfig = new AdvertiserBillingConfig();
advertiserBillingConfig.setBillingProfileId(billing-profile-id);
advertiser.setBillingConfig(advertiserBillingConfig);

// Configure the create request.
Advertisers.Create request = service.advertisers().create(advertiser);

// Create the advertiser.
Advertiser response = request.execute();

// Display the new advertiser.
System.out.printf("Advertiser %s was created.", response.getName());

Python

# Create an advertiser object.
advertiser_obj = {
    'partnerId': partner-id,
    'displayName': display-name,
    'entityStatus': "ENTITY_STATUS_ACTIVE",
    'generalConfig': {
        'domainUrl' : domain-url,
        'currencyCode' : 'USD'
    },
    'adServerConfig': {
        'thirdPartyOnlyConfig' : {}
    },
    'creativeConfig': {},
    'billingConfig': {
        'billingProfileId' : billing-profile-id
    }
}

# Create the advertiser.
advertiser = service.advertisers().create(
    body=advertiser_obj
).execute()

# Display the new advertiser.
print("Advertiser %s was created." % advertiser["name"])

PHP

// Create an advertiser object.
$advertiser = new Google_Service_DisplayVideo_Advertiser();
$advertiser->setPartnerId(partner-id);
$advertiser->setDisplayName(display-name);
$advertiser->setEntityStatus('ENTITY_STATUS_ACTIVE');

// Create and set the advertiser general configuration.
$generalConfig =
    new Google_Service_DisplayVideo_AdvertiserGeneralConfig();
$generalConfig->setDomainUrl(domain-url);
$generalConfig->setCurrencyCode('USD');
$advertiser->setGeneralConfig($generalConfig);

// Create the ad server configuration structure.
$adServerConfig =
    new Google_Service_DisplayVideo_AdvertiserAdServerConfig();

// Create and add the third party only configuration to the ad server
// configuration.
$adServerConfig->setThirdPartyOnlyConfig(
    new Google_Service_DisplayVideo_ThirdPartyOnlyConfig()
);

// Set the ad server configuration.
$advertiser->setAdServerConfig($adServerConfig);

// Create and set the creative configuration.
$advertiser->setCreativeConfig(
    new Google_Service_DisplayVideo_AdvertiserCreativeConfig()
);

// Create and set the billing configuration.
$billingConfig = new Google_Service_DisplayVideo_AdvertiserBillingConfig();
$billingConfig->setBillingProfileId(billing-profile-id);
$advertiser->setBillingConfig($billingConfig);

// Call the API, creating the advertiser.
$result = $this->service->advertisers->create($advertiser);

printf('Advertiser %s was created.\n', $result['name']);

Crear una campaña

A continuación, le mostramos un ejemplo de cómo crear una campaña:

Java

// Create a campaign object.
Campaign campaign = new Campaign();
campaign.setDisplayName(display-name);
campaign.setEntityStatus("ENTITY_STATUS_PAUSED");

// Create a campaign goal object.
CampaignGoal campaignGoal = new CampaignGoal();
campaignGoal.setCampaignGoalType("CAMPAIGN_GOAL_TYPE_BRAND_AWARENESS");

// Create and add a performance goal to the campaign goal object.
PerformanceGoal performanceGoal = new PerformanceGoal();
performanceGoal.setPerformanceGoalType("PERFORMANCE_GOAL_TYPE_CPC");
performanceGoal.setPerformanceGoalAmountMicros(1000000L);
campaignGoal.setPerformanceGoal(performanceGoal);

// Set the campaign goal.
campaign.setCampaignGoal(campaignGoal);

// Create a campaign flight object.
// This object details the planned spend and duration of the campaign.
CampaignFlight campaignFlight = new CampaignFlight();
campaignFlight.setPlannedSpendAmountMicros(1000000L);

// Create the date range for the campaign flight.
DateRange dateRange = new DateRange();

// Set the start date to one week from now and the end date to two weeks
// from now.
Calendar calendarStartDate = Calendar.getInstance().add(Calendar.DATE, 7);
Calendar calendarEndDate = Calendar.getInstance().add(Calendar.DATE, 14);
dateRange.setStartDate(
   new Date()
      .setYear(calendarStartDate.get(Calendar.YEAR))
      .setMonth(calendarStartDate.get(Calendar.MONTH))
      .setDay(calendarStartDate.get(Calendar.DAY_OF_MONTH)));
dateRange.setEndDate(
   new Date()
      .setYear(calendarEndDate.get(Calendar.YEAR))
      .setMonth(calendarEndDate.get(Calendar.MONTH))
      .setDay(calendarEndDate.get(Calendar.DAY_OF_MONTH)));

// Add the planned date range to the campaign flight object.
campaignFlight.setPlannedDates(dateRange);

// Set the campaign flight.
campaign.setCampaignFlight(campaignFlight);

// Create and set the frequency cap.
FrequencyCap frequencyCap = new FrequencyCap();
frequencyCap.setMaxImpressions(10);
frequencyCap.setTimeUnit("TIME_UNIT_DAYS");
frequencyCap.setTimeUnitCount(1);
campaign.setFrequencyCap(frequencyCap);

// Configure the create request.
Campaigns.Create request = service.advertisers().campaigns()
   .create(advertiser-id, campaign);

// Create the campaign.
Campaign response = request.execute();

// Display the new campaign.
System.out.printf("Campaign %s was created.", response.getName());

Python

# Create a future campaign flight start and end dates.
startDate = date.today() + timedelta(days=7)
endDate = date.today() + timedelta(days=14)

# Create a campaign object.
campaign_obj = {
    'displayName': display-name,
    'entityStatus': 'ENTITY_STATUS_PAUSED',
    'campaignGoal': {
        'campaignGoalType' : 'CAMPAIGN_GOAL_TYPE_BRAND_AWARENESS',
        'performanceGoal': {
            'performanceGoalType': 'PERFORMANCE_GOAL_TYPE_CPC',
            'performanceGoalAmountMicros': 1000000
        }
    },
    'campaignFlight': {
        'plannedSpendAmountMicros': 1000000,
        'plannedDates': {
            'startDate': {
                'year': startDate.year,
                'month': startDate.month,
                'day': startDate.day
            },
            'endDate': {
                'year': endDate.year,
                'month': endDate.month,
                'day': endDate.day
            }
        }
    },
    'frequencyCap': {
        'maxImpressions': 10,
        'timeUnit': 'TIME_UNIT_DAYS',
        'timeUnitCount': 1
    }
}

# Create the campaign.
campaign = service.advertisers().campaigns().create(
    advertiserId=advertiser-id,
    body=campaign_obj
).execute()

# Display the new campaign.
print("Campaign %s was created." % campaign["name"])

PHP

// Create a campaign object.
$campaign = new Google_Service_DisplayVideo_Campaign();
$campaign->setDisplayName(display-name);
$campaign->setEntityStatus('ENTITY_STATUS_ACTIVE');

// Create a campaign goal object.
$campaignGoal = new Google_Service_DisplayVideo_CampaignGoal();
$campaignGoal->setCampaignGoalType(
    'CAMPAIGN_GOAL_TYPE_BRAND_AWARENESS'
);

// Create and add a performance goal to the campaign goal object.
$performanceGoal = new Google_Service_DisplayVideo_PerformanceGoal();
$performanceGoal->setPerformanceGoalType('PERFORMANCE_GOAL_TYPE_CPC');
$performanceGoal->setPerformanceGoalAmountMicros(1000000);

// Set the campaign goal.
$campaignGoal->setPerformanceGoal($performanceGoal);
$campaign->setCampaignGoal($campaignGoal);

// Create a campaign flight object.
// This object details the planned spend and duration of the campaign.
$campaignFlight = new Google_Service_DisplayVideo_CampaignFlight();
$campaignFlight->setPlannedSpendAmountMicros(1000000);

// Create a date range object for the flight.
$dateRange = new Google_Service_DisplayVideo_DateRange();

// Create and assign a start date one week from now.
$startDateTime = new DateTime('today + 7 days');
$startDate = new Google_Service_DisplayVideo_Date();
$startDate->setYear($startDateTime->format('Y'));
$startDate->setMonth($startDateTime->format('n'));
$startDate->setDay($startDateTime->format('j'));
$dateRange->setStartDate($startDate);

// Create and assign an end date two weeks from now.
$endDateTime = new DateTime('today + 14 days');
$endDate = new Google_Service_DisplayVideo_Date();
$endDate->setYear($endDateTime->format('Y'));
$endDate->setMonth($endDateTime->format('n'));
$endDate->setDay($endDateTime->format('j'));
$dateRange->setendDate($endDate);

// Assign date range to flight.
$campaignFlight->setPlannedDates($dateRange);

// Assign flight to campaign.
$campaign->setCampaignFlight($campaignFlight);

// Create and set the frequency cap.
$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();
$frequencyCap->setMaxImpressions(10);
$frequencyCap->setTimeUnit('TIME_UNIT_DAYS');
$frequencyCap->setTimeUnitCount(1);
$campaign->setFrequencyCap($frequencyCap);

// Call the API, creating the campaign under the given advertiser.
$result = $this->service->advertisers_campaigns->create(
    advertiser-id,
    $campaign
);

// Display the new campaign.
printf('Campaign %s was created.\n', $result['name']);

Crea un pedido de inserción

Este es un ejemplo de cómo crear un pedido de inserción:

Java

// Create an insertion order object.
InsertionOrder insertionOrder = new InsertionOrder();
insertionOrder.setCampaignId(campaign-id);
insertionOrder.setDisplayName(display-name);
insertionOrder.setEntityStatus("ENTITY_STATUS_DRAFT");

// Create and add the pacing setting.
Pacing pacing = new Pacing();
pacing.setPacingPeriod("PACING_PERIOD_DAILY");
pacing.setPacingType("PACING_TYPE_EVEN");
pacing.setDailyMaxMicros(10000L);
insertionOrder.setPacing(pacing);

// Create and set the frequency cap.
FrequencyCap frequencyCap = new FrequencyCap();
frequencyCap.setTimeUnit("TIME_UNIT_DAYS");
frequencyCap.setTimeUnitCount(1);
frequencyCap.setMaxImpressions(10);
insertionOrder.setFrequencyCap(frequencyCap);

// Create and set the key performance indicator (KPI).
Kpi kpi = new Kpi();
kpi.setKpiType("KPI_TYPE_CPC");
kpi.setKpiAmountMicros(1000000L);
insertionOrder.setKpi(kpi);

// Create a budget object.
InsertionOrderBudget insertionOrderBudget = new InsertionOrderBudget();
insertionOrderBudget.setBudgetUnit("BUDGET_UNIT_CURRENCY");

// Create a budget segment object.
InsertionOrderBudgetSegment insertionOrderBudgetSegment =
   new InsertionOrderBudgetSegment();
insertionOrderBudgetSegment.setBudgetAmountMicros(100000L);

// Create the date range for the budget segment.
DateRange dateRange = new DateRange();

// Set the start date to one week from now and the end date to two weeks
// from now.
Calendar calendarStartDate = Calendar.getInstance().add(Calendar.DATE, 7);
Calendar calendarEndDate = Calendar.getInstance().add(Calendar.DATE, 14);
dateRange.setStartDate(
   new Date()
      .setYear(calendarStartDate.get(Calendar.YEAR))
      .setMonth(calendarStartDate.get(Calendar.MONTH))
      .setDay(calendarStartDate.get(Calendar.DAY_OF_MONTH)));
dateRange.setEndDate(
   new Date()
      .setYear(calendarEndDate.get(Calendar.YEAR))
      .setMonth(calendarEndDate.get(Calendar.MONTH))
      .setDay(calendarEndDate.get(Calendar.DAY_OF_MONTH)));

// Add the date range to the budget segment.
insertionOrderBudgetSegment.setDateRange(dateRange);

// Add budget segment list to the budget.
insertionOrderBudget
   .setBudgetSegments(ImmutableList.of(insertionOrderBudgetSegment));

// Set budget.
insertionOrder.setBudget(insertionOrderBudget);

// Configure the create request.
InsertionOrders.Create request =
   service.advertisers().insertionOrders()
       .create(advertiser-id, insertionOrder);

// Create the insertion order.
InsertionOrder response = request.execute();

// Display the new insertion order.
System.out.printf("InsertionOrder %s was created.", response.getName());

Python

# Create a future budget segment start and end dates.
startDate = date.today() + timedelta(days=7)
endDate = date.today() + timedelta(days=14)

# Create an insertion order object.
insertion_order_obj = {
    'campaignId' : campaign-id,
    'displayName': display-name,
    'entityStatus': 'ENTITY_STATUS_DRAFT',
    'pacing': {
        'pacingPeriod': 'PACING_PERIOD_DAILY',
        'pacingType': 'PACING_TYPE_EVEN',
        'dailyMaxMicros': 10000
    },
    'frequencyCap': {
        'maxImpressions': 10,
        'timeUnit': 'TIME_UNIT_DAYS',
        'timeUnitCount': 1
    },
    'kpi' : {
        'kpiType': 'KPI_TYPE_CPC',
        'kpiAmountMicros': 1000000
    },
    'budget': {
        'budgetUnit': 'BUDGET_UNIT_CURRENCY',
        'budgetSegments': [
            {
                'budgetAmountMicros': 100000,
                'dateRange': {
                    'startDate': {
                        'year': startDate.year,
                        'month': startDate.month,
                        'day': startDate.day
                    },
                    'endDate': {
                        'year': endDate.year,
                        'month': endDate.month,
                        'day': endDate.day
                    }
                }
            }
        ]
    }
}

# Create the insertion order.
insertionOrder = service.advertisers().insertionOrders().create(
    advertiserId=advertiser-id,
    body=insertion_order_obj
).execute()

# Display the new insertion order.
print("Insertion Order %s was created." % insertionOrder["name"])

PHP

// Create an insertion order object.
$insertionOrder = new Google_Service_DisplayVideo_InsertionOrder();
$insertionOrder->setCampaignId(campaign-id);
$insertionOrder->setDisplayName(display-name);
$insertionOrder->setEntityStatus('ENTITY_STATUS_DRAFT');

// Create and add the pacing setting.
$pacing = new Google_Service_DisplayVideo_Pacing();
$pacing->setPacingPeriod('PACING_PERIOD_DAILY');
$pacing->setPacingType('PACING_TYPE_EVEN');
$pacing->setDailyMaxMicros(10000);
$insertionOrder->setPacing($pacing);

// Create and set the frequency cap.
$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();
$frequencyCap->setMaxImpressions(10);
$frequencyCap->setTimeUnit('TIME_UNIT_DAYS');
$frequencyCap->setTimeUnitCount(1);
$insertionOrder->setFrequencyCap($frequencyCap);

// Create and set the key performance indicator (KPI).
$kpi = new Google_Service_DisplayVideo_Kpi();
$kpi->setKpiType('KPI_TYPE_CPC');
$kpi->setKpiAmountMicros(1000000);
$insertionOrder->setKpi($kpi);

// Create a budget object.
$budget = new Google_Service_DisplayVideo_InsertionOrderBudget();
$budget->setBudgetUnit('BUDGET_UNIT_CURRENCY');

// Create a budget segment object.
$budgetSegment =
    new Google_Service_DisplayVideo_InsertionOrderBudgetSegment();
$budgetSegment->setBudgetAmountMicros(100000);

// Create a date range object for the budget segment.
$dateRange = new Google_Service_DisplayVideo_DateRange();

// Create and assign a start date one week from now.
$startDateTime = new DateTime('today + 7 days');
$startDate = new Google_Service_DisplayVideo_Date();
$startDate->setYear($startDateTime->format('Y'));
$startDate->setMonth($startDateTime->format('n'));
$startDate->setDay($startDateTime->format('j'));
$dateRange->setStartDate($startDate);

// Create and assign an end date two weeks from now.
$endDateTime = new DateTime('today + 14 days');
$endDate = new Google_Service_DisplayVideo_Date();
$endDate->setYear($endDateTime->format('Y'));
$endDate->setMonth($endDateTime->format('n'));
$endDate->setDay($endDateTime->format('j'));
$dateRange->setendDate($endDate);

// Assign date range to budget segment.
$budgetSegment->setDateRange($dateRange);

// Set budget segment.
$budget->setBudgetSegments(array($budgetSegment));

// Set budget object.
$insertionOrder->setBudget($budget);

// Call the API, creating the insertion order under the advertiser and
// campaign given.
$result = $this->service->advertisers_insertionOrders->create(
    advertiser-id,
    $insertionOrder
);

printf('Insertion Order %s was created.\n', $result['name']);

Cómo crear una línea de pedido

Este es un ejemplo de cómo crear una línea de pedido:

Java

// Create a line item object.
LineItem lineItem = new LineItem();
lineItem.setInsertionOrderId(insertion-order-id);
lineItem.setDisplayName(display-name);
lineItem.setLineItemType("LINE_ITEM_TYPE_DISPLAY_DEFAULT");
lineItem.setEntityStatus("ENTITY_STATUS_DRAFT");

// Create and set the line item flight.
LineItemFlight lineItemFlight = new LineItemFlight();
lineItemFlight
   .setFlightDateType("LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED");
lineItem.setFlight(lineItemFlight);

// Create and set the line item budget.
LineItemBudget lineItemBudget = new LineItemBudget();
lineItemBudget
   .setBudgetAllocationType("LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED");
lineItem.setBudget(lineItemBudget);

// Create and set the pacing setting.
Pacing pacing = new Pacing();
pacing.setPacingPeriod("PACING_PERIOD_DAILY");
pacing.setPacingType("PACING_TYPE_EVEN");
pacing.setDailyMaxMicros(10000L);
lineItem.setPacing(pacing);

// Create and set the frequency cap.
FrequencyCap frequencyCap = new FrequencyCap();
frequencyCap.setTimeUnit("TIME_UNIT_DAYS");
frequencyCap.setTimeUnitCount(1);
frequencyCap.setMaxImpressions(10);
lineItem.setFrequencyCap(frequencyCap);

// Create and set the partner revenue model.
PartnerRevenueModel partnerRevenueModel = new PartnerRevenueModel();
partnerRevenueModel
   .setMarkupType("PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM");
partnerRevenueModel.setMarkupAmount(10L);
lineItem.setPartnerRevenueModel(partnerRevenueModel);

// Set the list of IDs of the creatives associated with the line item.
lineItem.setCreativeIds(creative-ids);

// Create and set the bidding strategy.
BiddingStrategy biddingStrategy = new BiddingStrategy();
biddingStrategy
   .setFixedBid(new FixedBidStrategy().setBidAmountMicros(100000L));
lineItem.setBidStrategy(biddingStrategy);

// Configure the create request.
LineItems.Create request =
   service.advertisers().lineItems().create(advertiser-id, lineItem);

// Create the line item.
LineItem response = request.execute();

// Display the new line item.
System.out.printf("LineItem %s was created.", response.getName());

Python

# Create an line item object.
line_item_obj = {
    'insertionOrderId' : insertion-order-id,
    'displayName': display-name,
    'lineItemType': 'LINE_ITEM_TYPE_DISPLAY_DEFAULT',
    'entityStatus': 'ENTITY_STATUS_DRAFT',
    'flight': {
        'flightDateType': 'LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED'
    },
    'budget': {
        'budgetAllocationType': 'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'
    },
    'pacing': {
        'pacingPeriod': 'PACING_PERIOD_DAILY',
        'pacingType': 'PACING_TYPE_EVEN',
        'dailyMaxMicros': 10000
    },
    'frequencyCap': {
        'timeUnit': 'TIME_UNIT_DAYS',
        'timeUnitCount': 1,
        'maxImpressions': 10
    },
    'partnerRevenueModel': {
        'markupType': 'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM',
        'markupAmount': 10
    },
    'creativeIds': creative-ids,
    'bidStrategy': {
        'fixedBid': {
            'bidAmountMicros': 100000
        }
    }
}

# Create the line item.
lineItem = service.advertisers().lineItems().create(
    advertiserId=advertiser-id,
    body=line_item_obj
).execute()

# Display the new line item.
print("Line Item %s was created." % lineItem["name"])

PHP

// Create a line item object.
$lineItem = new Google_Service_DisplayVideo_LineItem();
$lineItem->setInsertionOrderId(insertion-order-id);
$lineItem->setDisplayName(display-name);
$lineItem->setLineItemType('LINE_ITEM_TYPE_DISPLAY_DEFAULT');
$lineItem->setEntityStatus('ENTITY_STATUS_DRAFT');

// Create and set the line item flight.
$flight = new Google_Service_DisplayVideo_LineItemFlight();
$flight->setFlightDateType('LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED');
$lineItem->setFlight($flight);

// Create and set the line item budget.
$budget = new Google_Service_DisplayVideo_LineItemBudget();
$budget->setBudgetAllocationType(
    'LINE_ITEM_BUDGET_ALLOCATION_TYPE_FIXED'
);
$lineItem->setBudget($budget);

// Create and set the pacing setting.
$pacing = new Google_Service_DisplayVideo_Pacing();
$pacing->setPacingPeriod('PACING_PERIOD_DAILY');
$pacing->setPacingType('PACING_TYPE_EVEN');
$pacing->setDailyMaxMicros(10000);
$lineItem->setPacing($pacing);

// Create and set the frequency cap.
$frequencyCap = new Google_Service_DisplayVideo_FrequencyCap();
$frequencyCap->setMaxImpressions(10);
$frequencyCap->setTimeUnit('TIME_UNIT_DAYS');
$frequencyCap->setTimeUnitCount(1);
$lineItem->setFrequencyCap($frequencyCap);

// Create and set the partner revenue model.
$partnerRevenueModel =
    new Google_Service_DisplayVideo_PartnerRevenueModel();
$partnerRevenueModel->setMarkupType(
    'PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM'
);
$partnerRevenueModel->setMarkupAmount(10);
$lineItem->setPartnerRevenueModel($partnerRevenueModel);

// Set the list of IDs of the creatives associated with the line item.
lineItem >setCreativeIds(creative-ids);

// Create and set the bidding strategy.
$biddingStrategy =  new Google_Service_DisplayVideo_BiddingStrategy();
$fixedBidStrategy = new Google_Service_DisplayVideo_FixedBidStrategy();
$fixedBidStrategy->setBidAmountMicros(100000);
$biddingStrategy->setFixedBid($fixedBidStrategy);
$lineItem->setBidStrategy($biddingStrategy);

// Create the line item.
$result = $this->service->advertisers_lineItems->create(
    advertiser-id,
    $lineItem
);

printf('Line Item %s was created.\n', $result['name']);

Genera líneas de pedido predeterminadas

Las líneas de pedido se pueden generar con parámetros de configuración predeterminados. determinada por un LineItemType determinado, así como por del pedido de inserción superior. A diferencia de la línea de API estándar, creación de líneas de pedido, se les asigna a las líneas de pedido predeterminadas la misma segmentación que a su superior al momento de generarla, similar a lo que sucede en la IU. Administrar esto con el pedido de inserción Servicio AssignedTargetingOptions

A continuación, se muestra un ejemplo de cómo generar una línea de pedido predeterminada:

Java

// Create a default line item generation request.
GenerateDefaultLineItemRequest defaultLineItemRequest =
    new GenerateDefaultLineItemRequest();
defaultLineItemRequest.setInsertionOrderId(insertion-order-id);
defaultLineItemRequest.setDisplayName(display-name);
defaultLineItemRequest.setLineItemType("LINE_ITEM_TYPE_DISPLAY_DEFAULT");

// Configure the request.
LineItems.GenerateDefault request =
    service
        .advertisers()
        .lineItems()
        .generateDefault(advertiser-id, defaultLineItemRequest);

// Generate the default line item.
LineItem response = request.execute();

// Display the new line item.
System.out.printf("LineItem %s was created.", response.getName());

Python

# Create a default line item generation request.
default_li_request = {
    'insertionOrderId' : insertion-order-id,
    'displayName': display-name,
    'lineItemType': 'LINE_ITEM_TYPE_DISPLAY_DEFAULT'
}

# Generate the default line item.
line_item = service.advertisers().lineItems().generateDefault(
    advertiserId=advertiser-id,
    body=default_li_request
).execute()

# Display the new line item.
print("Line Item %s was created." % lineItem["name"])

PHP

// Create a default line item generation request.
$defaultLineItemRequest =
    new Google_Service_DisplayVideo_GenerateDefaultLineItemRequest();
$defaultLineItemRequest->setInsertionOrderId(insertion-order-id);
$defaultLineItemRequest->setDisplayName(display-name);
$defaultLineItemRequest->setLineItemType('LINE_ITEM_TYPE_DISPLAY_DEFAULT');

// Generate the default line item.
$result = $this->service->advertisers_lineItems->generateDefault(
    advertiser-id,
    $defaultLineItemRequest
);

// Display the new line item.
printf('Line Item %s was created.\n', $result['name']);

Líneas de pedido duplicadas

Las líneas de pedido existentes pueden duplicarse, lo que genera una línea de pedido nueva con los mismos parámetros de configuración y segmentación que la línea de pedido existente en el mismo pedido de inserción.

Este es un ejemplo de cómo duplicar una línea de pedido existente:

Java

// Create the duplicate line item request body.
DuplicateLineItemRequest requestBody = new DuplicateLineItemRequest();
requestBody.setTargetDisplayName(target-display-name);

// Configure the request.
LineItems.Duplicate request = service.advertisers().lineItems()
    .duplicate(advertiser-id, line-item-id, requestBody);

// Duplicate the line item.
DuplicateLineItemResponse response = request.execute();

// Display the line item ID of the new duplicate line item.
System.out.printf("A duplicate line item with the ID %s was created.",
    response.getDuplicateLineItemId());

Python

# Create the duplicate line item request body.
duplicate_request = {
    'targetDisplayName': target-display-name
}

# Duplicate the line item.
response = service.advertisers().lineItems().duplicate(
    advertiserId=advertiser-id,
    lineItemId=line-item-id,
    body=duplicate_request
).execute()

# Display the line item ID of the new duplicate line item.
print("A duplicate line item with the ID %s was created."
      % response["duplicateLineItemId"])

PHP

// Create the duplicate line item request body.
$requestBody = new Google_Service_DisplayVideo_DuplicateLineItemRequest();
$requestBody->setTargetDisplayName(target-display-name);

// Call the API, duplicating the line item.
$response = $service
    ->advertisers_lineItems
    ->duplicate(
        advertiser-id,
        line-item-id,
        $requestBody
    );

// Display the line item ID of the new duplicate line item.
printf(
    'A duplicate line item with the ID %s was created.',
    $response->getDuplicateLineItemId()
);

Descripción general

Establecer orientación