Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Overview
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User access governs the operations individuals can do within the
Display & Video 360 product. Users are identified by the Google
account used during authentication. The extent of a user's access is determined
by their assigned user roles, which are linked to Display & Video 360
Partner or Advertiser resources.
This guide describes how to find and create users, as well as assign them user
roles through the Display & Video 360 API.
Prerequisites
Before you start working with Display & Video 360 API User services, you'll need to
complete the following steps. Contact an existing Admin user on your team to
have the necessary Display & Video 360 user roles enabled, if necessary:
Create and authorize an API project as outlined in our
Get Started guide.
Ensure that you're following the service account
flow for authorization. Only service accounts can access the Display & Video 360 API
users service. An OAuth scope specific to the users
service must also be used in the authentication process.
Ensure that the service account is a Display & Video 360 user, and has the
requisite user roles for the necessary resources. Only the
Admin role allows you to make changes to a user and their
assigned user roles. Any other standard role only gives
you read access to user resources.
Understand user roles
Assigned user roles determine the level of access users have to different
Display & Video 360 ad-serving resources. Important things to know about user
roles include:
A user role can be given for two different resource types:
Advertiser and Partner.
Some user roles can only be assigned for a specific resource type.
A user role assigned for a partner automatically grants that level of access
to all advertisers under that partner.
User roles also control which other users you have access to, and whether you
can create users and or modify others' assigned roles. As a user, you can
only see users who share access to the same resource. For example, if you
have standard access to a partner resource, all users who have access to that
partner or any of the advertisers under it will be included in a
users.list method response.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-04-09 UTC.
[null,null,["Last updated 2025-04-09 UTC."],[[["\u003cp\u003eDisplay & Video 360 user access is determined by assigned user roles linked to Partner or Advertiser resources.\u003c/p\u003e\n"],["\u003cp\u003eThis guide explains how to find, create, and assign user roles to users through the Display & Video 360 API using service accounts.\u003c/p\u003e\n"],["\u003cp\u003eOnly Admin user roles can modify users and their roles; other roles only provide read access to user resources.\u003c/p\u003e\n"],["\u003cp\u003eUser access is limited to resources they share with other users, meaning visibility is restricted to users with overlapping resource access.\u003c/p\u003e\n"],["\u003cp\u003eUser roles can be assigned at the Partner or Advertiser level, with some roles specific to a resource type and Partner-level roles granting access to all advertisers under that Partner.\u003c/p\u003e\n"]]],["Users in Display & Video 360 are identified by their Google account, and their actions are dictated by assigned roles linked to Partner or Advertiser resources. To use the API, an API project needs authorization, and only service accounts can access the user service with a specific OAuth scope. Admin users can create and modify users and roles; others can only read. User roles grant access to resources; roles at the partner level automatically apply to all advertisers. Users can only see those with access to the same resources.\n"],null,["# Overview\n\nUser access governs the operations individuals can do within the\nDisplay \\& Video 360 product. [Users](/display-video/api/reference/rest/current/users) are identified by the Google\naccount used during authentication. The extent of a user's access is determined\nby their assigned user roles, which are linked to Display \\& Video 360\n[`Partner`](/display-video/api/reference/rest/current/partners) or [`Advertiser`](/display-video/api/reference/rest/current/advertisers) resources.\n\nThis guide describes how to find and create users, as well as assign them user\nroles through the Display \\& Video 360 API.\n\nPrerequisites\n-------------\n\nBefore you start working with Display \\& Video 360 API User services, you'll need to\ncomplete the following steps. Contact an existing **Admin** user on your team to\nhave the necessary Display \\& Video 360 user roles enabled, if necessary:\n\n1. Create and authorize an API project as outlined in our\n [Get Started](/display-video/api/guides/getting-started) guide.\n\n2. Ensure that you're following the [service account](/display-video/api/guides/how-tos/service-account)\n flow for authorization. Only service accounts can access the Display \\& Video 360 API\n [`users`](/display-video/api/reference/rest/current/users) service. An [OAuth scope specific to the `users`\n service](/display-video/api/reference/rest/current/users/get#authorization-scopes) must also be used in the authentication process.\n\n3. Ensure that the service account is a Display \\& Video 360 user, and has the\n requisite [user roles](//support.google.com/displayvideo/answer/2723011) for the necessary resources. Only the\n [Admin](/display-video/api/reference/rest/current/users#UserRole.ENUM_VALUES.ADMIN) role allows you to make changes to a user and their\n assigned user roles. Any other [standard role](//support.google.com/displayvideo/answer/2723011#user-roles) only gives\n you read access to user resources.\n\nUnderstand user roles\n---------------------\n\nAssigned user roles determine the level of access users have to different\nDisplay \\& Video 360 ad-serving resources. Important things to know about user\nroles include:\n\n- A user role can be given for two different resource types:\n [`Advertiser`](/display-video/api/reference/rest/current/advertisers) and [`Partner`](/display-video/api/reference/rest/current/partners).\n\n- Some user roles can only be assigned for a specific resource type.\n\n- A user role assigned for a partner automatically grants that level of access\n to all advertisers under that partner.\n\nUser roles also control which other users you have access to, and whether you\ncan create users and or modify others' assigned roles. **As a user, you can\nonly see users who share access to the same resource.** For example, if you\nhave standard access to a partner resource, all users who have access to that\npartner or any of the advertisers under it will be included in a\n[`users.list`](/display-video/api/reference/rest/current/users/list) method response."]]
