A partire dall'8 settembre 2025, ogni nuovo elemento pubblicitario dovrà dichiarare se pubblicherà o meno annunci politici dell'Unione Europea (UE). I caricamenti di API Display & Video 360 e SDF che non forniscono dichiarazioni non andranno a buon fine. Consulta la nostra pagina dei ritiri per ulteriori dettagli su come aggiornare l'integrazione per effettuare questa dichiarazione.
Obbligatorio. Indica se attivare il targeting ottimizzato per l'elemento pubblicitario.
Il targeting ottimizzato non è compatibile con tutte le strategie di offerta. Il tentativo di impostare questo campo su true per un elemento pubblicitario che utilizza il campo BiddingStrategyfixedBid o una delle seguenti combinazioni di campi BiddingStrategy e BiddingStrategyPerformanceGoalType comporterà un errore:
[null,null,["Ultimo aggiornamento 2025-07-25 UTC."],[[["\u003cp\u003eOptimized Targeting settings allow you to control audience expansion for your line items, influencing the reach of your campaigns.\u003c/p\u003e\n"],["\u003cp\u003eOptimized Targeting is not compatible with all bidding strategies, particularly those focused on maximizing spend or viewable CPM.\u003c/p\u003e\n"],["\u003cp\u003eAudience expansion levels, ranging from no reach to most reach, determine how broadly your first-party user lists are expanded to find new, relevant audiences.\u003c/p\u003e\n"],["\u003cp\u003eThese settings primarily impact YouTube and Partners line items and ad groups, providing control over audience targeting on those platforms.\u003c/p\u003e\n"],["\u003cp\u003eWhile \u003ccode\u003eenableOptimizedTargeting\u003c/code\u003e is required for setup, \u003ccode\u003eaudienceExpansionSeedListExcluded\u003c/code\u003e and \u003ccode\u003eaudienceExpansionLevel\u003c/code\u003e are output only, reflecting system-determined values.\u003c/p\u003e\n"]]],[],null,["# TargetingExpansionConfig\n\n| Display \\& Video 360 API is deprecated and will sunset on **October 7, 2025** . Migrate to [Display \\& Video 360 API v4](/display-video/api/reference/rest/v4) before sunset to avoid an interruption in service.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [AudienceExpansionLevel](#AudienceExpansionLevel)\n\nSettings that control the [optimized targeting](//support.google.com/displayvideo/answer/12060859) settings of the line item.\n\n| JSON representation |\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"enableOptimizedTargeting\": boolean, \"audienceExpansionSeedListExcluded\": boolean, \"audienceExpansionLevel\": enum (/display-video/api/reference/rest/v3/TargetingExpansionConfig#AudienceExpansionLevel) } ``` |\n\n| Fields ||\n|-------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `enableOptimizedTargeting` | `boolean` Required. Whether to enable Optimized Targeting for the line item. Optimized targeting is not compatible with all bid strategies. Attempting to set this field to `true` for a line item using the [BiddingStrategy](/display-video/api/reference/rest/v3/BiddingStrategy) field [fixedBid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.fixed_bid) or one of the following combinations of [BiddingStrategy](/display-video/api/reference/rest/v3/BiddingStrategy) fields and [BiddingStrategyPerformanceGoalType](/display-video/api/reference/rest/v3/BiddingStrategy#BiddingStrategyPerformanceGoalType) will result in an error: [maximize_auto_spend_bid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.maximize_spend_auto_bid): - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA` - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN` - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED` [performanceGoalAutoBid](/display-video/api/reference/rest/v3/BiddingStrategy#FIELDS.performance_goal_auto_bid): - `BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM` |\n| `audienceExpansionSeedListExcluded` | `boolean` Output only. Whether to exclude seed list for audience expansion. This field only applies to YouTube and Partners line item and ad group resources. |\n| `audienceExpansionLevel` | `enum (`[AudienceExpansionLevel](/display-video/api/reference/rest/v3/TargetingExpansionConfig#AudienceExpansionLevel)`)` Output only. Magnitude of expansion for eligible first-party user lists under this ad group. This field only applies to YouTube and Partners line item and ad group resources. |\n\nAudienceExpansionLevel\n----------------------\n\nQualitative description of audience expansion level.\n\n| Enums ||\n|---------------|--------------------------------------------------------------------------|\n| `UNKNOWN` | Audience expansion level is not specified or is unknown in this version. |\n| `NO_REACH` | Audience expansion off. |\n| `LEAST_REACH` | Conservative audience expansion. |\n| `MID_REACH` | Moderate audience expansion. |\n| `MOST_REACH` | Aggressive audience expansion. |"]]
