TargetingExpansionConfig

  • These settings control the optimized targeting for a line item.

  • Optimized targeting can be enabled or disabled for a line item using the enableOptimizedTargeting field.

  • Optimized targeting is not compatible with all bid strategies.

  • The audienceExpansionSeedListExcluded field indicates whether the seed list is excluded for audience expansion, applying only to YouTube and Partners resources.

  • The audienceExpansionLevel field describes the magnitude of audience expansion for eligible first-party user lists, also applying only to YouTube and Partners resources.

Settings that control the optimized targeting settings of the line item.

JSON representation 
{
  "enableOptimizedTargeting": boolean,
  "audienceExpansionSeedListExcluded": boolean,
  "audienceExpansionLevel": enum (AudienceExpansionLevel)
}
Fields
enableOptimizedTargeting

boolean

Required. Whether to enable Optimized Targeting for the line item.

Optimized targeting is not compatible with all bid strategies. Attempting to set this field to true for a line item using the BiddingStrategy field fixedBid or one of the following combinations of BiddingStrategy fields and BiddingStrategyPerformanceGoalType will result in an error:

maximize_auto_spend_bid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN
  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED

performanceGoalAutoBid:

  • BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM

This also applies if the line item inherits one of the above bid strategies from the parent insertion order. Bid strategies set at the insertion order-level will be inherited by their line items if the InsertionOrder budget field automationType is set to INSERTION_ORDER_AUTOMATION_TYPE_BUDGET or INSERTION_ORDER_AUTOMATION_TYPE_BID_BUDGET.
audienceExpansionSeedListExcluded

boolean

Output only. Whether to exclude seed list for audience expansion.

This field only applies to YouTube and Partners line item and ad group resources.
audienceExpansionLevel

enum (AudienceExpansionLevel)

Output only. Magnitude of expansion for eligible first-party user lists under this ad group.

This field only applies to YouTube and Partners line item and ad group resources.

AudienceExpansionLevel

Qualitative description of audience expansion level.

Enums
UNKNOWN Audience expansion level is not specified or is unknown in this version.
NO_REACH Audience expansion off.
LEAST_REACH Conservative audience expansion.
MID_REACH Moderate audience expansion.
MOST_REACH Aggressive audience expansion.