一个效果最大化广告系列素材资源组 由图片、徽标、标题、广告内容描述和视频组成 在制作效果最大化广告系列时添加。 Google Ads 会根据哪些 Google Ads 广告 渠道(例如 YouTube、Gmail 或 Google 搜索),则您的广告可以投放。
不能在广告系列之间共享素材资源组。每个广告系列都需要 至少一个素材资源组。每个广告系列最多可创建 100 个素材资源组。
素材资源组
素材资源组是 以一个主题为中心或与一个目标受众群体相关的素材资源集合。通过 素材资源组用于组合您的所有广告 了解您的广告目标适用的广告格式。详细了解素材资源 群组。
素材资源组包含一个或多个最终到达网址。必须至少输入一个最终到达网址。
使用与指定素材资源的转化路径最相关的网址
组和广告系列目标。素材资源组的最终到达网址不能
从 WEBPAGE
广告系列条件中排除。
将素材资源组与资产相关联
AssetGroup
与
Asset
(创建新的
AssetGroupAsset
,并提供以下信息:
AssetGroup
的资源名称Asset
的资源名称AssetFieldType
“AssetGroup
”中有Asset
一个 AssetGroup
可与多个 Asset
对象相关联。Asset
可以是
已关联到多个素材资源组。一个 Asset
可以在
不同的 AssetGroup
对象。
AssetGroup
操作必须是原子操作。
不支持部分失败。
无法在
批处理。
将素材资源组与效果最大化零售广告系列中的素材资源相关联
您无需AssetGroup
与
最低素材资源要求。
不过,如果尝试使用Asset
AssetGroup
任何效果最大化广告系列中的AssetGroupAsset
会触发所有素材资源
才能生效。换句话说,性能中的 AssetGroup
对象
零售最大化广告系列只能在两种状态中出现:
- 没有任何关联的
Asset
对象 - 满足全部
Asset
项要求
我们建议的最佳做法是上传素材资源,以最大限度地扩大在 广告资源。不过,您必须在单个请求中关联所有必需的资源,并且 您不能每次向素材资源组添加一项请求。
Java
/** Creates a list of MutateOperations that create a new AssetGroup. */ private List<MutateOperation> createAssetGroupOperations( long customerId, String assetGroupResourceName, List<String> headlineAssetResourceNames, List<String> descriptionAssetResourceNames) throws IOException { List<MutateOperation> mutateOperations = new ArrayList<>(); String campaignResourceName = ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID); // Creates the AssetGroup. AssetGroup assetGroup = AssetGroup.newBuilder() .setName("Performance Max asset group #" + getPrintableDateTime()) .setCampaign(campaignResourceName) .addFinalUrls("http://www.example.com") .addFinalMobileUrls("http://www.example.com") .setStatus(AssetGroupStatus.PAUSED) .setResourceName(assetGroupResourceName) .build(); AssetGroupOperation assetGroupOperation = AssetGroupOperation.newBuilder().setCreate(assetGroup).build(); mutateOperations.add( MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build()); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // the resource name of the AssetGroup // the resource name of the Asset // the field_type of the Asset in this AssetGroup. // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups // Links the previously created multiple text assets. // Links the headline assets. for (String resourceName : headlineAssetResourceNames) { AssetGroupAsset assetGroupAsset = AssetGroupAsset.newBuilder() .setFieldType(AssetFieldType.HEADLINE) .setAssetGroup(assetGroupResourceName) .setAsset(resourceName) .build(); AssetGroupAssetOperation assetGroupAssetOperation = AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation(assetGroupAssetOperation) .build()); } // Links the description assets. for (String resourceName : descriptionAssetResourceNames) { AssetGroupAsset assetGroupAsset = AssetGroupAsset.newBuilder() .setFieldType(AssetFieldType.DESCRIPTION) .setAssetGroup(assetGroupResourceName) .setAsset(resourceName) .build(); AssetGroupAssetOperation assetGroupAssetOperation = AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation(assetGroupAssetOperation) .build()); } // Creates and links the long headline text asset. List<MutateOperation> createAndLinkTextAssetOperations = createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the business name text asset. createAndLinkTextAssetOperations = createAndLinkTextAsset(customerId, "Interplanetary Cruises", AssetFieldType.BUSINESS_NAME); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the image assets. // Creates and links the Logo Asset. createAndLinkTextAssetOperations = createAndLinkImageAsset( customerId, "https://gaagl.page.link/bjYi", AssetFieldType.LOGO, "Marketing Logo"); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the Marketing Image Asset. createAndLinkTextAssetOperations = createAndLinkImageAsset( customerId, "https://gaagl.page.link/Eit5", AssetFieldType.MARKETING_IMAGE, "Marketing Image"); mutateOperations.addAll(createAndLinkTextAssetOperations); // Creates and links the Square Marketing Image Asset. createAndLinkTextAssetOperations = createAndLinkImageAsset( customerId, "https://gaagl.page.link/bjYi", AssetFieldType.SQUARE_MARKETING_IMAGE, "Square Marketing Image"); mutateOperations.addAll(createAndLinkTextAssetOperations); return mutateOperations; }
C#
/// <summary> /// Creates a list of MutateOperations that create a new asset_group. /// </summary> /// <param name="campaignResourceName">The campaign resource name.</param> /// <param name="assetGroupResourceName">The asset group resource name.</param> /// <param name="headlineAssetResourceNames">The headline asset resource names.</param> /// <param name="descriptionAssetResourceNames">The description asset resource /// names.</param> /// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param> /// <param name="config">The Google Ads config.</param> /// <returns>A list of MutateOperations that create the new asset group.</returns> private List<MutateOperation> CreateAssetGroupOperations( string campaignResourceName, string assetGroupResourceName, List<string> headlineAssetResourceNames, List<string> descriptionAssetResourceNames, AssetGroupAssetTemporaryResourceNameGenerator resourceNameGenerator, GoogleAdsConfig config) { List<MutateOperation> operations = new List<MutateOperation>(); // Create the AssetGroup operations.Add( new MutateOperation() { AssetGroupOperation = new AssetGroupOperation() { Create = new AssetGroup() { Name = "Performance Max asset group #" + ExampleUtilities.GetRandomString(), Campaign = campaignResourceName, FinalUrls = { "http://www.example.com" }, FinalMobileUrls = { "http://www.example.com" }, Status = AssetGroupStatus.Paused, ResourceName = assetGroupResourceName } } } ); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // the resource name of the AssetGroup // the resource name of the Asset // the field_type of the Asset in this AssetGroup. // // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups // Link the previously created multiple text assets. // Link the headline assets. foreach (string resourceName in headlineAssetResourceNames) { operations.Add( new MutateOperation() { AssetGroupAssetOperation = new AssetGroupAssetOperation() { Create = new AssetGroupAsset() { FieldType = AssetFieldType.Headline, AssetGroup = assetGroupResourceName, Asset = resourceName } } } ); } // Link the description assets. foreach (string resourceName in descriptionAssetResourceNames) { operations.Add( new MutateOperation() { AssetGroupAssetOperation = new AssetGroupAssetOperation() { Create = new AssetGroupAsset() { FieldType = AssetFieldType.Description, AssetGroup = assetGroupResourceName, Asset = resourceName } } } ); } // Create and link the long headline text asset. operations.AddRange( CreateAndLinkTextAsset( assetGroupResourceName, resourceNameGenerator.Next(), "Travel the World", AssetFieldType.LongHeadline ) ); // Create and link the business name text asset. operations.AddRange( CreateAndLinkTextAsset( assetGroupResourceName, resourceNameGenerator.Next(), "Interplanetary Cruises", AssetFieldType.BusinessName ) ); // Create and link the image assets. // Create and link the Logo Asset. operations.AddRange( CreateAndLinkImageAsset( assetGroupResourceName, resourceNameGenerator.Next(), "https://gaagl.page.link/bjYi", AssetFieldType.Logo, "Marketing Logo", config ) ); // Create and link the Marketing Image Asset. operations.AddRange( CreateAndLinkImageAsset( assetGroupResourceName, resourceNameGenerator.Next(), "https://gaagl.page.link/Eit5", AssetFieldType.MarketingImage, "Marketing Image", config ) ); // Create and link the Square Marketing Image Asset. operations.AddRange( CreateAndLinkImageAsset( assetGroupResourceName, resourceNameGenerator.Next(), "https://gaagl.page.link/bjYi", AssetFieldType.SquareMarketingImage, "Square Marketing Image", config ) ); return operations; }
PHP
private static function createAssetGroupOperations( int $customerId, array $headlineAssetResourceNames, array $descriptionAssetResourceNames ): array { $operations = []; // Creates a new mutate operation that creates an asset group operation. $operations[] = new MutateOperation([ 'asset_group_operation' => new AssetGroupOperation([ 'create' => new AssetGroup([ 'resource_name' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(), 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'final_urls' => ['http://www.example.com'], 'final_mobile_urls' => ['http://www.example.com'], 'status' => AssetGroupStatus::PAUSED ]) ]) ]); // For the list of required assets for a Performance Max campaign, see // https://developers.google.com/google-ads/api/docs/performance-max/assets // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset // and providing: // - the resource name of the AssetGroup // - the resource name of the Asset // - the field_type of the Asset in this AssetGroup // // To learn more about AssetGroups, see // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups. // Links the previously created multiple text assets. // Links the headline assets. foreach ($headlineAssetResourceNames as $resourceName) { $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $resourceName, 'asset_group' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'field_type' => AssetFieldType::HEADLINE ]) ]) ]); } // Links the description assets. foreach ($descriptionAssetResourceNames as $resourceName) { $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $resourceName, 'asset_group' => ResourceNames::forAssetGroup( $customerId, self::ASSET_GROUP_TEMPORARY_ID ), 'field_type' => AssetFieldType::DESCRIPTION ]) ]) ]); } // Creates and links the long headline text asset. $operations = array_merge($operations, self::createAndLinkTextAsset( $customerId, 'Travel the World', AssetFieldType::LONG_HEADLINE )); // Creates and links the business name text asset. $operations = array_merge($operations, self::createAndLinkTextAsset( $customerId, 'Interplanetary Cruises', AssetFieldType::BUSINESS_NAME )); // Creates and links the image assets. // Creates and links the Logo Asset. $operations = array_merge($operations, self::createAndLinkImageAsset( $customerId, 'https://gaagl.page.link/bjYi', AssetFieldType::LOGO, 'Marketing Logo' )); // Creates and links the Marketing Image Asset. $operations = array_merge($operations, self::createAndLinkImageAsset( $customerId, 'https://gaagl.page.link/Eit5', AssetFieldType::MARKETING_IMAGE, 'Marketing Image' )); // Creates and links the Square Marketing Image Asset. $operations = array_merge($operations, self::createAndLinkImageAsset( $customerId, 'https://gaagl.page.link/bjYi', AssetFieldType::SQUARE_MARKETING_IMAGE, 'Square Marketing Image' )); return $operations; }
Python
def create_asset_group_operation( client, customer_id, headline_asset_resource_names, description_asset_resource_names, ): """Creates a list of MutateOperations that create a new asset_group. A temporary ID will be assigned to this asset group so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. headline_asset_resource_names: a list of headline resource names. description_asset_resource_names: a list of description resource names. Returns: MutateOperations that create a new asset group and related assets. """ asset_group_service = client.get_service("AssetGroupService") campaign_service = client.get_service("CampaignService") operations = [] # Create the AssetGroup mutate_operation = client.get_type("MutateOperation") asset_group = mutate_operation.asset_group_operation.create asset_group.name = f"Performance Max asset group #{uuid4()}" asset_group.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) asset_group.final_urls.append("http://www.example.com") asset_group.final_mobile_urls.append("http://www.example.com") asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED asset_group.resource_name = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) operations.append(mutate_operation) # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # the resource name of the AssetGroup # the resource name of the Asset # the field_type of the Asset in this AssetGroup. # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups # Link the previously created multiple text assets. # Link the headline assets. for resource_name in headline_asset_resource_names: mutate_operation = client.get_type("MutateOperation") asset_group_asset = mutate_operation.asset_group_asset_operation.create asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE asset_group_asset.asset_group = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) asset_group_asset.asset = resource_name operations.append(mutate_operation) # Link the description assets. for resource_name in description_asset_resource_names: mutate_operation = client.get_type("MutateOperation") asset_group_asset = mutate_operation.asset_group_asset_operation.create asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.DESCRIPTION ) asset_group_asset.asset_group = asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) asset_group_asset.asset = resource_name operations.append(mutate_operation) # Create and link the long headline text asset. mutate_operations = create_and_link_text_asset( client, customer_id, "Travel the World", client.enums.AssetFieldTypeEnum.LONG_HEADLINE, ) operations.extend(mutate_operations) # Create and link the business name text asset. mutate_operations = create_and_link_text_asset( client, customer_id, "Interplanetary Cruises", client.enums.AssetFieldTypeEnum.BUSINESS_NAME, ) operations.extend(mutate_operations) # Create and link the image assets. # Create and link the Logo Asset. mutate_operations = create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", client.enums.AssetFieldTypeEnum.LOGO, "Marketing Logo", ) operations.extend(mutate_operations) # Create and link the Marketing Image Asset. mutate_operations = create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", client.enums.AssetFieldTypeEnum.MARKETING_IMAGE, "Marketing Image", ) operations.extend(mutate_operations) # Create and link the Square Marketing Image Asset. mutate_operations = create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE, "Square Marketing Image", ) operations.extend(mutate_operations) return operations
Ruby
# Creates a list of MutateOperations that create a new asset_group. # # A temporary ID will be assigned to this asset group so that it can # be referenced by other objects being created in the same Mutate request. def create_asset_group_operation( client, customer_id, headline_asset_resource_names, description_asset_resource_names) operations = [] # Create the AssetGroup operations << client.operation.mutate do |m| m.asset_group_operation = client.operation.create_resource.asset_group do |ag| ag.name = "Performance Max asset group #{SecureRandom.uuid}" ag.campaign = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID) ag.final_urls << "http://www.example.com" ag.final_mobile_urls << "http://www.example.com" ag.status = :PAUSED ag.resource_name = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) end end # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets # # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # the resource name of the AssetGroup # the resource name of the Asset # the field_type of the Asset in this AssetGroup. # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups # Link the previously created multiple text assets. # Link the headline assets. headline_asset_resource_names.each do |resource_name| operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource .asset_group_asset do |aga| aga.field_type = :HEADLINE aga.asset_group = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = resource_name end end end # Link the description assets. description_asset_resource_names.each do |resource_name| operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource .asset_group_asset do |aga| aga.field_type = :DESCRIPTION aga.asset_group = client.path.asset_group( customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = resource_name end end end # Create and link the long headline text asset. operations += create_and_link_text_asset( client, customer_id, "Travel the World", :LONG_HEADLINE) # Create and link the business name text asset. operations += create_and_link_text_asset( client, customer_id, "Interplanetary Cruises", :BUSINESS_NAME) # Create and link the image assets. # Create and link the Logo Asset. operations += create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", :LOGO, "Marketing Logo") # Create and link the Marketing Image Asset. operations += create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", :MARKETING_IMAGE, "Marketing Image") # Create and link the Square Marketing Image Asset. operations += create_and_link_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", :SQUARE_MARKETING_IMAGE, "Square Marketing Image") operations end
Perl
sub create_asset_group_operations { my ( $customer_id, $headline_asset_resource_names, $description_asset_resource_names ) = @_; my $operations = []; # Create a mutate operation that creates an asset group operation. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetGroupOperation => Google::Ads::GoogleAds::V17::Services::AssetGroupService::AssetGroupOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetGroup->new({ resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), name => "Performance Max asset group #" . uniqid(), campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), finalUrls => ["http://www.example.com"], finalMobileUrls => ["http://www.example.com"], status => Google::Ads::GoogleAds::V17::Enums::AssetGroupStatusEnum::PAUSED })})}); # For the list of required assets for a Performance Max campaign, see # https://developers.google.com/google-ads/api/docs/performance-max/assets. # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset # and providing: # - the resource name of the AssetGroup # - the resource name of the Asset # - the fieldType of the Asset in this AssetGroup # # To learn more about AssetGroups, see # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups. # Link the previously created multiple text assets. # Link the headline assets. foreach my $resource_name (@$headline_asset_resource_names) { push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({ asset => $resource_name, assetGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), fieldType => HEADLINE })})}); } # Link the description assets. foreach my $resource_name (@$description_asset_resource_names) { push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({ asset => $resource_name, assetGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group( $customer_id, ASSET_GROUP_TEMPORARY_ID ), fieldType => DESCRIPTION })})}); } # Create and link the long headline text asset. push @$operations, @{create_and_link_text_asset($customer_id, "Travel the World", LONG_HEADLINE)}; # Create and link the business name text asset. push @$operations, @{ create_and_link_text_asset($customer_id, "Interplanetary Cruises", BUSINESS_NAME)}; # Create and link the image assets. # Create and link the logo asset. push @$operations, @{ create_and_link_image_asset($customer_id, "https://gaagl.page.link/bjYi", LOGO, "Marketing Logo")}; # Create and link the marketing image asset. push @$operations, @{ create_and_link_image_asset( $customer_id, "https://gaagl.page.link/Eit5", MARKETING_IMAGE, "Marketing Image" )}; # Create and link the square marketing image asset. push @$operations, @{ create_and_link_image_asset( $customer_id, "https://gaagl.page.link/bjYi", SQUARE_MARKETING_IMAGE, "Square Marketing Image" )}; return $operations; }
预览素材资源组的广告
创建素材资源组并将素材资源关联到它们后,您就可以生成 可共享的预览,显示基于每个素材资源组制作的广告的外观。
将素材资源组 ID 传递给 ShareablePreviewService.GenerateShareablePreviews, 您可以获取要与用户分享的广告预览网址,以及 及到期时间戳
多个素材资源组
您可以为不同的最终到达网址分别创建各自专属的素材资源组,前提是它们的素材资源 不够宽泛,无法用于网域中的多个网址,并且您使用的是网址 扩展。
如果您愿意,也可以为同一最终到达网址创建多个素材资源组 来根据受众群体定制素材资源您也可以创建多个素材资源组 每个主题。