Una campaña de máximo rendimiento requiere un presupuesto como todas las demás campañas, pero con las siguientes restricciones:
- El presupuesto debe tener un período de
DAILY. - El presupuesto no se puede compartir.
Prueba un presupuesto diario promedio que sea, al menos, tres veces tu CPA o costo por conversión para las acciones de conversión seleccionadas en tu campaña. Por lo general, el presupuesto debe ser coherente con el de otras campañas que tengan buen rendimiento en tu cuenta.
Si un presupuesto es demasiado bajo en relación con el CPA o el costo por conversión, es posible que veas un período de adaptación más lento o menos conversiones durante varios días. Más información.
Java
/** Creates a MutateOperation that creates a new CampaignBudget. */
private MutateOperation createCampaignBudgetOperation(long customerId) {
CampaignBudget campaignBudget =
CampaignBudget.newBuilder()
.setName("Performance Max campaign budget #" + getPrintableDateTime())
// The budget period already defaults to DAILY.
.setAmountMicros(50_000_000)
.setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
// A Performance Max campaign cannot use a shared campaign budget.
.setExplicitlyShared(false)
// Set a temporary ID in the budget's resource name, so it can be referenced
// by the campaign in later steps.
.setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
.build();
return MutateOperation.newBuilder()
.setCampaignBudgetOperation(
CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())
.build();
}
C#
/// <summary>
/// Creates a MutateOperation that creates a new CampaignBudget.
///
/// A temporary ID will be assigned to this campaign budget so that it can be
/// referenced by other objects being created in the same Mutate request.
/// </summary>
/// <param name="budgetResourceName">The temporary resource name of the budget to
/// create.</param>
/// <returns>A MutateOperation that creates a CampaignBudget.</returns>
private MutateOperation CreateCampaignBudgetOperation(string budgetResourceName)
{
MutateOperation operation = new MutateOperation
{
CampaignBudgetOperation = new CampaignBudgetOperation
{
Create = new CampaignBudget
{
Name = "Performance Max campaign budget #"
+ ExampleUtilities.GetRandomString(),
// The budget period already defaults to DAILY.
AmountMicros = 50000000,
DeliveryMethod = BudgetDeliveryMethod.Standard,
// A Performance Max campaign cannot use a shared campaign budget.
ExplicitlyShared = false,
// Set a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
ResourceName = budgetResourceName
}
}
};
return operation;
}
PHP
private static function createCampaignBudgetOperation(int $customerId): MutateOperation
{
// Creates a mutate operation that creates a campaign budget operation.
return new MutateOperation([
'campaign_budget_operation' => new CampaignBudgetOperation([
'create' => new CampaignBudget([
// Sets a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
'resource_name' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
'name' => 'Performance Max campaign budget #' . Helper::getPrintableDatetime(),
// The budget period already defaults to DAILY.
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// A Performance Max campaign cannot use a shared campaign budget.
'explicitly_shared' => false
])
])
]);
}
Python
def create_campaign_budget_operation(
client,
customer_id,
):
"""Creates a MutateOperation that creates a new CampaignBudget.
A temporary ID will be assigned to this campaign budget so that it can be
referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a MutateOperation that creates a CampaignBudget.
"""
mutate_operation = client.get_type("MutateOperation")
campaign_budget_operation = mutate_operation.campaign_budget_operation
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Performance Max campaign budget #{uuid4()}"
# The budget period already defaults to DAILY.
campaign_budget.amount_micros = 50000000
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
# A Performance Max campaign cannot use a shared campaign budget.
campaign_budget.explicitly_shared = False
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
campaign_budget.resource_name = client.get_service(
"CampaignBudgetService"
).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)
return mutate_operation
Rita
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same Mutate request.
def create_campaign_budget_operation(client, customer_id)
client.operation.mutate do |m|
m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|
cb.name = "Performance Max campaign budget #{SecureRandom.uuid}"
# The budget period already defaults to DAILY.
cb.amount_micros = 50_000_000
cb.delivery_method = :STANDARD
# A Performance Max campaign cannot use a shared campaign budget.
cb.explicitly_shared = false
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
end
end
end
Perl
sub create_campaign_budget_operation {
my ($customer_id) = @_;
# Create a mutate operation that creates a campaign budget operation.
return
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
new({
campaignBudgetOperation =>
Google::Ads::GoogleAds::V16::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => Google::Ads::GoogleAds::V16::Resources::CampaignBudget->new(
{
# Set a temporary ID in the budget's resource name so it can be
# referenced by the campaign in later steps.
resourceName =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
name => "Performance Max campaign budget #" . uniqid(),
# The budget period already defaults to DAILY.
amountMicros => 50000000,
deliveryMethod => STANDARD,
# A Performance Max campaign cannot use a shared campaign budget.
explicitlyShared => "false",
})})});
}
Consulta cómo crear el presupuesto de una campaña con la guía interactiva para las campañas de máximo rendimiento.