Eintragsgruppen für den Einzelhandel

Eintragsgruppen werden verwendet in Performance Max-Kampagnen für den Einzelhandel, um anzugeben, welche Produkte ein- oder ausgeschlossen werden sollen in jeder Asset-Gruppe an. Eintragsgruppen werden daher am AssetGroup angewendet. Level mit AssetGroupListingGroupFilter Objekte. Dies ist vergleichbar mit anderen Kampagnentypen für den Einzelhandel, bei denen Gruppen werden auf AdGroup-Ebene angewendet.

Für alle Asset-Gruppen in Performance Max-Einzelhandelskampagnen ist ein gültiges Produkt erforderlich Partitionsstruktur aus AssetGroupListingGroupFilter-Objekten. Sie können einen Knotenstruktur, die alle Produkte im Merchant Center-Konto enthält, diese Anforderung erfüllen.

Tipp :Hier erfahren Sie, wie Sie mit Filtern für Eintragsgruppen Produktaufteilungsstrukturen erstellen. mit dem interaktiven Leitfaden zu Performance Max-Kampagnen

Diese wird als Produkt Gruppen in der UI. Sie können mit mehreren Dimensionen, sodass Sie Produkte ein- oder ausschließen können.

Betrachten Sie den Baum unten, in dem die Produkte auf der ersten Ebene unterteilt nach Zustand in „Neu“, „Gebraucht“ und andere Produktbedingungen. Im zweiten wurden die Produkte unter anderen Produktbedingungen nach Marke „CoolBrand“ „CheapBrand“ und anderen Marken.

Jeder Knoten in der Baumstruktur ist entweder eine Unterstruktur oder eine Einheit, die durch ListingGroupType Eine Untergruppe bringt eine neue Ebene in die Baumstruktur, während Einheiten die Blätter des Baums darstellen. Jedes Unterstruktur muss immer vollständig partitioniert sein, d. h., sie muss einen Knoten enthalten. für Other. In diesem Beispiel werden der Stamm und Product Condition: Knoten (Sonstige) sind Untergruppen. Diese Baumstruktur mit Unterteilungen Mit Anzeigenblöcken können Sie Gebote auf Anzeigenblockebene festlegen. Außerdem wird sichergestellt, dass alle in einen einzigen Knoten in der Baumstruktur eingeteilt.

Knoten sind Objekte des ListingGroupInfo. -Klasse, die den ListingGroupType, das angibt, ob sind die Knoten eine Einheit oder eine Unterstruktur. ListingGroupInfo wird auf listing_group festgelegt von AdGroupCriterion verknüpft es mit dem AdGroup

Sie benötigen mindestens einen Einheitenknoten, damit ein Baum gültig ist. Diese Einheit kann die Stammeinheit Knoten, der dann zum „Alle Produkte“ wird Abteilung. Anzeigen werden erst ausgeliefert, einen gültigen Eintragsgruppenbaum erstellen.

Eintragsgruppen in Performance Max-Kampagnen

Eintragsgruppen in Performance Max-Kampagnen funktionieren am besten bei der Ausrichtung Produktgruppen einbeziehen. Diese Option sollte der Ausrichtung auf einzelne Produkte vorgezogen werden. Produkte nach Artikel-ID sortiert. Sie können verschiedene Dimensionen benutzerdefinierte Labels oder brand [Marke] in Ihrem Produktfeed, Produkte gruppieren.

Wichtiger Hinweis :Die Eintragsgruppen in Performance Max-Einzelhandelskampagnen weichen von den standardmäßigen Shopping-Kampagnen Filter für Eintragsgruppen werden nicht zum Festlegen von Geboten verwendet (wie in Standard-Shopping-Kampagnen), sondern vielmehr, eine Gruppe von Produkten ein- oder auszuschließen.

Codebeispiel

Java

/**
 * Runs the example.
 *
 * @param googleAdsClient the Google Ads API client.
 * @param customerId the client customer ID.
 * @param assetGroupId the asset group id for the Performance Max campaign.
 * @param replaceExistingTree option to remove existing product tree from the passed in asset
 *     group.
 * @throws GoogleAdsException if an API request failed with one or more service errors.
 */
private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long assetGroupId,
    boolean replaceExistingTree)
    throws Exception {
  String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);

  List<MutateOperation> operations = new ArrayList<>();

  if (replaceExistingTree) {
    List<AssetGroupListingGroupFilter> existingListingGroupFilters =
        getAllExistingListingGroupFilterAssetsInAssetGroup(
            googleAdsClient, customerId, assetGroupResourceName);

    if (!existingListingGroupFilters.isEmpty()) {
      // A special factory object that ensures the creation of remove operations in the
      // correct order (child listing group filters must be removed before their parents).
      AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
          new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);

      operations.addAll(removeOperationFactory.removeAll());
    }
  }

  // Uses a factory to create all the MutateOperations that manipulate a specific
  // AssetGroup for a specific customer. The operations returned by the factory's methods
  // are used to construct a new tree of filters. These filters can have parent-child
  // relationships, and also include a special root that includes all children.
  //
  // When creating these filters, temporary IDs are used to create the hierarchy between
  // each of the nodes in the tree, beginning with the root listing group filter.
  //
  // The factory created below is specific to a customerId and assetGroupId.
  AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
      new AssetGroupListingGroupFilterCreateOperationFactory(
          customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);

  // Creates the operation to add the root node of the tree.
  operations.add(createOperationFactory.createRoot());

  // Creates an operation to add a leaf node for new products.
  ListingGroupFilterDimension newProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.NEW)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));

  // Creates an operation to add a leaf node for used products.
  ListingGroupFilterDimension usedProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.USED)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT,
          createOperationFactory.nextId(),
          usedProductDimension));

  // This represents the ID of the "other" category in the ProductCondition subdivision. This ID
  // is saved because the node with this ID will be further partitioned, and this ID will serve as
  // the parent ID for subsequent child nodes of the "other" category.
  long otherSubdivisionId = createOperationFactory.nextId();

  // Creates an operation to add a subdivision node for other products in the ProductCondition
  // subdivision.
  ListingGroupFilterDimension otherProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(ProductCondition.newBuilder().build())
          .build();
  operations.add(
      // Calls createSubdivision because this listing group will have children.
      createOperationFactory.createSubdivision(
          TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CoolBrand".
  ListingGroupFilterDimension coolBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CheapBrand".
  ListingGroupFilterDimension cheapBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));

  // Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
  ListingGroupFilterDimension otherBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));

  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsRequest request =
        MutateGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .addAllMutateOperations(operations)
            .build();
    MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
    printResponseDetails(request, response);
  }
}
AddPerformanceMaxProductListingGroupTree.java
      

C#

/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
    GoogleAdsClient client,
    long customerId,
    long assetGroupId,
    bool replaceExistingTree)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V17.GoogleAdsService);

    string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);

    // We use a factory to create all the MutateOperations that manipulate a specific
    // AssetGroup for a specific customer. The operations returned by the factory's methods
    // are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
    // then to construct a new tree of filters. These filters can have a parent-child
    // relationship, and also include a special root that includes all children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    //
    // The factory specific to a customerId and assetGroupId is created below.
    AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
        new AssetGroupListingGroupFilterCreateOperationFactory(
            customerId,
            assetGroupId,
            TEMPORARY_ID_LISTING_GROUP_ROOT
        );

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
    {
        CustomerId = customerId.ToString()
    };

    if (replaceExistingTree)
    {
        List<AssetGroupListingGroupFilter> existingListingGroupFilters =
            GetAllExistingListingGroupFilterAssetsInAssetGroup(
                client,
                customerId,
                assetGroupResourceName
            );

        if (existingListingGroupFilters.Count > 0)
        {
            // A special factory object that ensures the creation of remove operations in the
            // correct order (child listing group filters must be removed before their parents).
            AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
                new AssetGroupListingGroupFilterRemoveOperationFactory(
                    existingListingGroupFilters
                );

            request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
        }
    }

    request.MutateOperations.Add(createOperationFactory.CreateRoot());

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.New
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.Used
                }
            }
        )
    );

    // We save this ID because create child nodes underneath it.
    long subdivisionIdConditionOther = createOperationFactory.NextId();

    request.MutateOperations.Add(
        // We're calling CreateSubdivision because this listing group will have children.
        createOperationFactory.CreateSubdivision(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivisionIdConditionOther,
            new ListingGroupFilterDimension()
            {
                // All sibling nodes must have the same dimension type. We use an empty
                // ProductCondition to indicate that this is an "Other" partition.
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CoolBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CheapBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
            }
        )
    );

    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    PrintResponseDetails(request, response);
}
AddPerformanceMaxProductListingGroupTree.cs
      

PHP

/**
 * Runs the example.
 *
 * @param GoogleAdsClient $googleAdsClient the Google Ads API client
 * @param int $customerId the customer ID
 * @param int $assetGroupId the asset group ID
 * @param bool $replaceExistingTree true if it should replace the existing listing group
 *     tree on the asset group
 */
public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $assetGroupId,
    bool $replaceExistingTree
) {
    // We create all the mutate operations that manipulate a specific asset group for a specific
    // customer. The operations are used to optionally remove all asset group listing group
    // filters from the tree, and then to construct a new tree of filters. These filters can
    // have a parent-child relationship, and also include a special root that includes all
    // children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    $mutateOperations = [];
    if ($replaceExistingTree === true) {
        $existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
            $googleAdsClient,
            $customerId,
            ResourceNames::forAssetGroup($customerId, $assetGroupId)
        );
        if (count($existingListingGroupFilters) > 0) {
            $mutateOperations = array_merge(
                $mutateOperations,
                // Ensures the creation of remove operations in the correct order (child listing
                // group filters must be removed before their parents).
                self::createMutateOperationsForRemovingListingGroupFiltersTree(
                    $existingListingGroupFilters
                )
            );
        }
    }

    $mutateOperations[] = self::createMutateOperationForRoot(
        $customerId,
        $assetGroupId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID
    );

    // The temporary ID to be used for creating subdivisions and units.
    static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::PBNEW
            ])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::USED
            ])
        ])
    );

    // We save this ID to create child nodes underneath it.
    $conditionOtherSubdivisionId = $tempId--;

    // We're calling createMutateOperationForSubdivision() because this listing group will
    // have children.
    $mutateOperations[] = self::createMutateOperationForSubdivision(
        $customerId,
        $assetGroupId,
        $conditionOtherSubdivisionId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            // All sibling nodes must have the same dimension type. We use an empty
            // ProductCondition to indicate that this is an "Other" partition.
            'product_condition' => new ProductCondition()
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension(
            ['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
        )
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension([
            'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        // All other product brands.
        new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
    );

    // Issues a mutate request to create everything and prints its information.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    $response = $googleAdsServiceClient->mutate(
        MutateGoogleAdsRequest::build($customerId, $mutateOperations)
    );

    self::printResponseDetails($mutateOperations, $response);
}
AddPerformanceMaxProductListingGroupTree.php
      

Python

def main(client, customer_id, asset_group_id, replace_existing_tree):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        asset_group_id: the asset group id for the Performance Max campaign.
        replace_existing_tree: option to remove existing product tree from the
            passed in asset group.
    """
    googleads_service = client.get_service("GoogleAdsService")
    asset_group_resource_name = googleads_service.asset_group_path(
        customer_id, asset_group_id
    )
    operations = []

    if replace_existing_tree:
        # Retrieve a list of existing AssetGroupListingGroupFilters
        existing_listing_group_filters = (
            get_all_existing_listing_group_filter_assets_in_asset_group(
                client, customer_id, asset_group_resource_name
            )
        )

        # If present, create MutateOperations to remove each
        # AssetGroupListingGroupFilter and add them to the list of operations.
        if existing_listing_group_filters:
            remove_operation_factory = (
                AssetGroupListingGroupFilterRemoveOperationFactory(
                    client, existing_listing_group_filters
                )
            )
            operations.extend(remove_operation_factory.remove_all())

    create_operation_factory = (
        AssetGroupListingGroupFilterCreateOperationFactory(
            client,
            customer_id,
            asset_group_id,
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
        )
    )

    operations.append(create_operation_factory.create_root())

    new_dimension = client.get_type("ListingGroupFilterDimension")
    new_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.NEW
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            new_dimension,
        )
    )

    used_dimension = client.get_type("ListingGroupFilterDimension")
    used_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.USED
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            used_dimension,
        )
    )

    # We save this ID because create child nodes underneath it.
    subdivision_id_condition_other = create_operation_factory.next_id()

    # All sibling nodes must have the same dimension type. We use an empty
    # product_condition to indicate that this is an "Other" partition.
    other_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_condition field without
    # specifying any field values. This is important in order to tell the API
    # that this is an "other" node.
    other_dimension.product_condition._pb.SetInParent()
    # We're calling create_subdivision because this listing group will have
    # children.
    operations.append(
        create_operation_factory.create_subdivision(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivision_id_condition_other,
            other_dimension,
        )
    )

    cool_dimension = client.get_type("ListingGroupFilterDimension")
    cool_dimension.product_brand.value = "CoolBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cool_dimension,
        )
    )

    cheap_dimension = client.get_type("ListingGroupFilterDimension")
    cheap_dimension.product_brand.value = "CheapBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cheap_dimension,
        )
    )

    empty_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_brand field without specifying
    # any field values. This is important in order to tell the API
    # that this is an "other" node.
    empty_dimension.product_brand._pb.SetInParent()
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            empty_dimension,
        )
    )

    response = googleads_service.mutate(
        customer_id=customer_id, mutate_operations=operations
    )

    print_response_details(operations, response)
add_performance_max_product_listing_group_tree.py
      

Ruby

def add_performance_max_product_listing_group_tree(
    customer_id,
    asset_group_id,
    replace_existing_tree)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  asset_group_resource_name = client.path.asset_group(
    customer_id,
    asset_group_id,
  )

  # We use a factory to create all the MutateOperations that manipulate a
  # specific AssetGroup for a specific customer. The operations returned by the
  # factory's methods are used to optionally remove all
  # AssetGroupListingGroupFilters from the tree, and then to construct a new
  # tree of filters. These filters can have a parent-child relationship, and
  # also include a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy
  # between the root listing group filter, and the subdivisions and leave nodes
  # beneath that.
  #
  # The factory specific to a customerId and assetGroupId is created below.
  create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
    customer_id,
    asset_group_id,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
  )

  operations = []

  if replace_existing_tree
    existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
      client,
      customer_id,
      asset_group_resource_name,
    )

    if existing_listing_group_filters.length > 0
      # A special factory object that ensures the creation of remove operations
      # in the correct order (child listing group filters must be removed
      # before their parents).
      remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
        existing_listing_group_filters
      )

      operations += remove_operation_factory.remove_all(client)
    end
  end

  operations << create_operation_factory.create_root(client)

  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :NEW
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :USED
      end
    end,
  )

  # We save this ID because we create child nodes underneath it.
  subdivision_id_condition_other = create_operation_factory.next_id

  operations << create_operation_factory.create_subdivision(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    subdivision_id_condition_other,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
      end
    end,
  )

  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CoolBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CheapBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
      end
    end,
  )

  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  print_response_details(operations, response)
end
add_performance_max_product_listing_group_tree.rb
      

Perl

sub add_performance_max_product_listing_group_tree {
  my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;

  # We create all the mutate operations that manipulate a specific asset group for
  # a specific customer. The operations are used to optionally remove all asset
  # group listing group filters from the tree, and then to construct a new tree
  # of filters. These filters can have a parent-child relationship, and also include
  # a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy between
  # the root listing group filter, and the subdivisions and leave nodes beneath that.
  my $mutate_operations = [];
  if (defined $replace_existing_tree) {
    my $existing_listing_group_filters =
      get_all_existing_listing_group_filter_assets_in_asset_group(
      $api_client,
      $customer_id,
      Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
        $customer_id, $asset_group_id
      ));

    if (scalar @$existing_listing_group_filters > 0) {
      push @$mutate_operations,
        # Ensure the creation of remove operations in the correct order (child
        # listing group filters must be removed before their parents).
        @{
        create_mutate_operations_for_removing_listing_group_filters_tree(
          $existing_listing_group_filters)};
    }
  }

  push @$mutate_operations,
    create_mutate_operation_for_root($customer_id, $asset_group_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID);

  # The temporary ID to be used for creating subdivisions and units.
  my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({
            condition => NEW
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({
            condition => USED
          })}));

  # We save this ID to create child nodes underneath it.
  my $condition_other_subdivision_id = $temp_id--;

  # We're calling create_mutate_operation_for_subdivision() because this listing
  # group will have children.
  push @$mutate_operations, create_mutate_operation_for_subdivision(
    $customer_id,
    $asset_group_id,
    $condition_other_subdivision_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
        productCondition =>
          Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({})}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({
            value => "CoolBrand"
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({
            value => "CheapBrand"
          })}));

  push @$mutate_operations, create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    # All other product brands.
    Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({})}));

  # Issue a mutate request to create everything and print its information.
  my $response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $mutate_operations
  });

  print_response_details($mutate_operations, $response);

  return 1;
}
add_performance_max_product_listing_group_tree.pl
      

Verfügbare Dimensionen für ListingDimensionInfo

Tipp :Im interaktiven Leitfaden für Performance Max-Kampagnen erfahren Sie, wie Sie Dimensionen und Produktpartitionen filtern.

Bei einer Performance Max-Kampagne können mehrere Dimensionen für Einträge vorhanden sein. Eintragsgruppe. Die folgenden ListingDimensionInfo-Typen können verwendet werden mit Performance Max-Kampagnen für den Einzelhandel:

• ProductBrandInfo
• ProductCategoryInfo
• ProductChannelInfo
• ProductConditionInfo
• ProductCustomAttributeInfo
• ProductItemIdInfo
• ProductTypeInfo

Jede Ressource enthält eine Liste der unterstützten Lokalisierungen in der ProductCategoryConstant.ProductCategoryLocalization ein. Um die von der Ressource zurückgegebenen Daten zu verstehen, versuchen Sie Folgendes: Beispiel für Konstanten für die Produktkategorie abrufen

Weitere Einheitsknoten können erstellt werden, indem ein leeres Objekt von ListingDimensionInfo-Typen in ListingGroupInfo.

Wichtiger Hinweis: Das benutzerdefinierte Attribut in Google Ads entspricht Benutzerdefiniertes Label im Google Merchant Center .

Temporäre IDs

Kriterien für Asset-Gruppen werden erst IDs zugewiesen, wenn die mutate-Anfrage erstellt wird werden sie vom Server verarbeitet. Ein ListingGroupInfo ist jedoch ungültig bis Wenn Sie eine Unterteilung erstellen, müssen Sie diese auch Mindestens eines seiner untergeordneten Elemente und einen Other-Knoten in derselben Anfrage

Um die parent_criterion_id von ListingGroupInfo für die erstellten untergeordneten Knoten In der Anfrage des übergeordneten Elements können Sie temporäre Kriterien IDs: Folgende IDs gelten nur im Kontext einer einzelnen mutate-Anfrage. Jede negative Ganzzahl kann als temporäre ID verwendet wird.