小売のリスティング グループ

リスティング グループは、P-MAX 小売キャンペーンで、各アセット グループに含める商品と除外する商品を指定するために使用されます。そのため、リスティング グループは AssetGroupListingGroupFilter オブジェクトを使用して AssetGroup レベルで適用されます。これは、商品グループが AdGroup レベルで適用される他のタイプの小売店向けキャンペーンと同様です。

小売店向けの P-MAX キャンペーンのすべてのアセット グループには、AssetGroupListingGroupFilter オブジェクトで構成された有効な商品パーティション ツリーが必要です。この要件を満たすには、Merchant Center アカウント内のすべての商品を含む単一ノード ツリーを使用します。

UI では「商品グループ」と呼ばれます。複数の項目を使用してグループ化し、商品を追加または除外できます。

以下のツリーを考えてみましょう。最初のレベルでは、商品は状態によって「New」、「Used」、「Other」に分けられています。2 番目のレベルでは、状態が「Other」の商品がブランド別に「CoolBrand」、「CheapBrand」などに分類されています。

ツリーの各ノードは下位区分またはユニットで、ListingGroupType として定義されています。下位区分はツリーに新しいレベルを追加するもので、ユニットはツリーの葉ノードになります。各下位区分は明確な分類に基づいているため、「Other」のノードが必ず必要となります。この例では Root と商品状態: （Other）のノードが下位区分となります。下位区分とユニットがあるこのツリー構造では、すべての商品がツリー内のユニットノードのいずれかひとつのみに分類され、ユニットレベルで入札単価を設定できます。

ノードは ListingGroupInfo クラスのオブジェクトです。このクラスには、ノードが単位か分類かを示す ListingGroupType フィールドが含まれています。ListingGroupInfo を AdGroupCriterion の listing_group に設定すると、AdGroup にリンクされます。

ツリーが有効になるには、少なくとも 1 つのユニットノードが必要です。そのユニットをルートノードにすると、そのユニットが「すべての商品」部門になります。有効なリスティング グループ ツリーを作成するまで、広告は配信されません。

P-MAX リスティング グループ

P-MAX キャンペーンのリスティング グループは、商品のグループをターゲットとする場合に最適なため、商品アイテム ID で個々の商品をターゲットとするよりも優先されます。商品フィード内のカスタムラベルやブランドなどのさまざまなディメンションを使用して、商品をグループ化できます。

サンプルコード

Java

/**
 * Runs the example.
 *
 * @param googleAdsClient the Google Ads API client.
 * @param customerId the client customer ID.
 * @param assetGroupId the asset group id for the Performance Max campaign.
 * @param replaceExistingTree option to remove existing product tree from the passed in asset
 *     group.
 * @throws GoogleAdsException if an API request failed with one or more service errors.
 */
private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long assetGroupId,
    boolean replaceExistingTree)
    throws Exception {
  String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);

  List<MutateOperation> operations = new ArrayList<>();

  if (replaceExistingTree) {
    List<AssetGroupListingGroupFilter> existingListingGroupFilters =
        getAllExistingListingGroupFilterAssetsInAssetGroup(
            googleAdsClient, customerId, assetGroupResourceName);

    if (!existingListingGroupFilters.isEmpty()) {
      // A special factory object that ensures the creation of remove operations in the
      // correct order (child listing group filters must be removed before their parents).
      AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
          new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);

      operations.addAll(removeOperationFactory.removeAll());
    }
  }

  // Uses a factory to create all the MutateOperations that manipulate a specific
  // AssetGroup for a specific customer. The operations returned by the factory's methods
  // are used to construct a new tree of filters. These filters can have parent-child
  // relationships, and also include a special root that includes all children.
  //
  // When creating these filters, temporary IDs are used to create the hierarchy between
  // each of the nodes in the tree, beginning with the root listing group filter.
  //
  // The factory created below is specific to a customerId and assetGroupId.
  AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
      new AssetGroupListingGroupFilterCreateOperationFactory(
          customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);

  // Creates the operation to add the root node of the tree.
  operations.add(createOperationFactory.createRoot());

  // Creates an operation to add a leaf node for new products.
  ListingGroupFilterDimension newProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.NEW)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));

  // Creates an operation to add a leaf node for used products.
  ListingGroupFilterDimension usedProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(
              ProductCondition.newBuilder()
                  .setCondition(ListingGroupFilterProductCondition.USED)
                  .build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          TEMPORARY_ID_LISTING_GROUP_ROOT,
          createOperationFactory.nextId(),
          usedProductDimension));

  // This represents the ID of the "other" category in the ProductCondition subdivision. This ID
  // is saved because the node with this ID will be further partitioned, and this ID will serve as
  // the parent ID for subsequent child nodes of the "other" category.
  long otherSubdivisionId = createOperationFactory.nextId();

  // Creates an operation to add a subdivision node for other products in the ProductCondition
  // subdivision.
  ListingGroupFilterDimension otherProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductCondition(ProductCondition.newBuilder().build())
          .build();
  operations.add(
      // Calls createSubdivision because this listing group will have children.
      createOperationFactory.createSubdivision(
          TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CoolBrand".
  ListingGroupFilterDimension coolBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));

  // Creates an operation to add a leaf node for products with the brand "CheapBrand".
  ListingGroupFilterDimension cheapBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));

  // Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
  ListingGroupFilterDimension otherBrandProductDimension =
      ListingGroupFilterDimension.newBuilder()
          .setProductBrand(ProductBrand.newBuilder().build())
          .build();
  operations.add(
      createOperationFactory.createUnit(
          otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));

  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsRequest request =
        MutateGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .addAllMutateOperations(operations)
            .build();
    MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
    printResponseDetails(request, response);
  }
}

AddPerformanceMaxProductListingGroupTree.java

C#

/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
    GoogleAdsClient client,
    long customerId,
    long assetGroupId,
    bool replaceExistingTree)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V19.GoogleAdsService);

    string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);

    // We use a factory to create all the MutateOperations that manipulate a specific
    // AssetGroup for a specific customer. The operations returned by the factory's methods
    // are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
    // then to construct a new tree of filters. These filters can have a parent-child
    // relationship, and also include a special root that includes all children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    //
    // The factory specific to a customerId and assetGroupId is created below.
    AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
        new AssetGroupListingGroupFilterCreateOperationFactory(
            customerId,
            assetGroupId,
            TEMPORARY_ID_LISTING_GROUP_ROOT
        );

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
    {
        CustomerId = customerId.ToString()
    };

    if (replaceExistingTree)
    {
        List<AssetGroupListingGroupFilter> existingListingGroupFilters =
            GetAllExistingListingGroupFilterAssetsInAssetGroup(
                client,
                customerId,
                assetGroupResourceName
            );

        if (existingListingGroupFilters.Count > 0)
        {
            // A special factory object that ensures the creation of remove operations in the
            // correct order (child listing group filters must be removed before their parents).
            AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
                new AssetGroupListingGroupFilterRemoveOperationFactory(
                    existingListingGroupFilters
                );

            request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
        }
    }

    request.MutateOperations.Add(createOperationFactory.CreateRoot());

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.New
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
                {
                    Condition = ListingGroupFilterProductCondition.Used
                }
            }
        )
    );

    // We save this ID because create child nodes underneath it.
    long subdivisionIdConditionOther = createOperationFactory.NextId();

    request.MutateOperations.Add(
        // We're calling CreateSubdivision because this listing group will have children.
        createOperationFactory.CreateSubdivision(
            TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivisionIdConditionOther,
            new ListingGroupFilterDimension()
            {
                // All sibling nodes must have the same dimension type. We use an empty
                // ProductCondition to indicate that this is an "Other" partition.
                ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CoolBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
                {
                    Value = "CheapBrand"
                }
            }
        )
    );

    request.MutateOperations.Add(
        createOperationFactory.CreateUnit(
            subdivisionIdConditionOther,
            createOperationFactory.NextId(),
            new ListingGroupFilterDimension()
            {
                ProductBrand = new ProductBrand()
            }
        )
    );

    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    PrintResponseDetails(request, response);
}

AddPerformanceMaxProductListingGroupTree.cs

PHP

/**
 * Runs the example.
 *
 * @param GoogleAdsClient $googleAdsClient the Google Ads API client
 * @param int $customerId the customer ID
 * @param int $assetGroupId the asset group ID
 * @param bool $replaceExistingTree true if it should replace the existing listing group
 *     tree on the asset group
 */
public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $assetGroupId,
    bool $replaceExistingTree
) {
    // We create all the mutate operations that manipulate a specific asset group for a specific
    // customer. The operations are used to optionally remove all asset group listing group
    // filters from the tree, and then to construct a new tree of filters. These filters can
    // have a parent-child relationship, and also include a special root that includes all
    // children.
    //
    // When creating these filters, we use temporary IDs to create the hierarchy between
    // the root listing group filter, and the subdivisions and leave nodes beneath that.
    $mutateOperations = [];
    if ($replaceExistingTree === true) {
        $existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
            $googleAdsClient,
            $customerId,
            ResourceNames::forAssetGroup($customerId, $assetGroupId)
        );
        if (count($existingListingGroupFilters) > 0) {
            $mutateOperations = array_merge(
                $mutateOperations,
                // Ensures the creation of remove operations in the correct order (child listing
                // group filters must be removed before their parents).
                self::createMutateOperationsForRemovingListingGroupFiltersTree(
                    $existingListingGroupFilters
                )
            );
        }
    }

    $mutateOperations[] = self::createMutateOperationForRoot(
        $customerId,
        $assetGroupId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID
    );

    // The temporary ID to be used for creating subdivisions and units.
    static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::PBNEW
            ])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            'product_condition' => new ProductCondition([
                'condition' => ListingGroupFilterProductCondition::USED
            ])
        ])
    );

    // We save this ID to create child nodes underneath it.
    $conditionOtherSubdivisionId = $tempId--;

    // We're calling createMutateOperationForSubdivision() because this listing group will
    // have children.
    $mutateOperations[] = self::createMutateOperationForSubdivision(
        $customerId,
        $assetGroupId,
        $conditionOtherSubdivisionId,
        self::LISTING_GROUP_ROOT_TEMPORARY_ID,
        new ListingGroupFilterDimension([
            // All sibling nodes must have the same dimension type. We use an empty
            // ProductCondition to indicate that this is an "Other" partition.
            'product_condition' => new ProductCondition()
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension(
            ['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
        )
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        new ListingGroupFilterDimension([
            'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
        ])
    );

    $mutateOperations[] = self::createMutateOperationForUnit(
        $customerId,
        $assetGroupId,
        $tempId--,
        $conditionOtherSubdivisionId,
        // All other product brands.
        new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
    );

    // Issues a mutate request to create everything and prints its information.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    $response = $googleAdsServiceClient->mutate(
        MutateGoogleAdsRequest::build($customerId, $mutateOperations)
    );

    self::printResponseDetails($mutateOperations, $response);
}
AddPerformanceMaxProductListingGroupTree.php

Python

def main(client, customer_id, asset_group_id, replace_existing_tree):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        asset_group_id: the asset group id for the Performance Max campaign.
        replace_existing_tree: option to remove existing product tree from the
            passed in asset group.
    """
    googleads_service = client.get_service("GoogleAdsService")
    asset_group_resource_name = googleads_service.asset_group_path(
        customer_id, asset_group_id
    )
    operations = []

    if replace_existing_tree:
        # Retrieve a list of existing AssetGroupListingGroupFilters
        existing_listing_group_filters = (
            get_all_existing_listing_group_filter_assets_in_asset_group(
                client, customer_id, asset_group_resource_name
            )
        )

        # If present, create MutateOperations to remove each
        # AssetGroupListingGroupFilter and add them to the list of operations.
        if existing_listing_group_filters:
            remove_operation_factory = (
                AssetGroupListingGroupFilterRemoveOperationFactory(
                    client, existing_listing_group_filters
                )
            )
            operations.extend(remove_operation_factory.remove_all())

    create_operation_factory = (
        AssetGroupListingGroupFilterCreateOperationFactory(
            client,
            customer_id,
            asset_group_id,
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
        )
    )

    operations.append(create_operation_factory.create_root())

    new_dimension = client.get_type("ListingGroupFilterDimension")
    new_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.NEW
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            new_dimension,
        )
    )

    used_dimension = client.get_type("ListingGroupFilterDimension")
    used_dimension.product_condition.condition = (
        client.enums.ListingGroupFilterProductConditionEnum.USED
    )
    operations.append(
        create_operation_factory.create_unit(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            create_operation_factory.next_id(),
            used_dimension,
        )
    )

    # We save this ID because create child nodes underneath it.
    subdivision_id_condition_other = create_operation_factory.next_id()

    # All sibling nodes must have the same dimension type. We use an empty
    # product_condition to indicate that this is an "Other" partition.
    other_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_condition field without
    # specifying any field values. This is important in order to tell the API
    # that this is an "other" node.
    other_dimension.product_condition._pb.SetInParent()
    # We're calling create_subdivision because this listing group will have
    # children.
    operations.append(
        create_operation_factory.create_subdivision(
            _TEMPORARY_ID_LISTING_GROUP_ROOT,
            subdivision_id_condition_other,
            other_dimension,
        )
    )

    cool_dimension = client.get_type("ListingGroupFilterDimension")
    cool_dimension.product_brand.value = "CoolBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cool_dimension,
        )
    )

    cheap_dimension = client.get_type("ListingGroupFilterDimension")
    cheap_dimension.product_brand.value = "CheapBrand"
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            cheap_dimension,
        )
    )

    empty_dimension = client.get_type("ListingGroupFilterDimension")
    # This triggers the presence of the product_brand field without specifying
    # any field values. This is important in order to tell the API
    # that this is an "other" node.
    empty_dimension.product_brand._pb.SetInParent()
    operations.append(
        create_operation_factory.create_unit(
            subdivision_id_condition_other,
            create_operation_factory.next_id(),
            empty_dimension,
        )
    )

    response = googleads_service.mutate(
        customer_id=customer_id, mutate_operations=operations
    )

    print_response_details(operations, response)
add_performance_max_product_listing_group_tree.py

Ruby

def add_performance_max_product_listing_group_tree(
    customer_id,
    asset_group_id,
    replace_existing_tree)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  asset_group_resource_name = client.path.asset_group(
    customer_id,
    asset_group_id,
  )

  # We use a factory to create all the MutateOperations that manipulate a
  # specific AssetGroup for a specific customer. The operations returned by the
  # factory's methods are used to optionally remove all
  # AssetGroupListingGroupFilters from the tree, and then to construct a new
  # tree of filters. These filters can have a parent-child relationship, and
  # also include a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy
  # between the root listing group filter, and the subdivisions and leave nodes
  # beneath that.
  #
  # The factory specific to a customerId and assetGroupId is created below.
  create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
    customer_id,
    asset_group_id,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
  )

  operations = []

  if replace_existing_tree
    existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
      client,
      customer_id,
      asset_group_resource_name,
    )

    if existing_listing_group_filters.length > 0
      # A special factory object that ensures the creation of remove operations
      # in the correct order (child listing group filters must be removed
      # before their parents).
      remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
        existing_listing_group_filters
      )

      operations += remove_operation_factory.remove_all(client)
    end
  end

  operations << create_operation_factory.create_root(client)

  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :NEW
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        condition.condition = :USED
      end
    end,
  )

  # We save this ID because we create child nodes underneath it.
  subdivision_id_condition_other = create_operation_factory.next_id

  operations << create_operation_factory.create_subdivision(
    client,
    TEMPORARY_ID_LISTING_GROUP_ROOT,
    subdivision_id_condition_other,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_condition = client.resource.product_condition do |condition|
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
      end
    end,
  )

  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CoolBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
        brand.value = 'CheapBrand'
      end
    end,
  )
  operations << create_operation_factory.create_unit(
    client,
    subdivision_id_condition_other,
    create_operation_factory.next_id,
    client.resource.listing_group_filter_dimension do |dimension|
      dimension.product_brand = client.resource.product_brand do |brand|
      end
    end,
  )

  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  print_response_details(operations, response)
end
add_performance_max_product_listing_group_tree.rb

Perl

sub add_performance_max_product_listing_group_tree {
  my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;

  # We create all the mutate operations that manipulate a specific asset group for
  # a specific customer. The operations are used to optionally remove all asset
  # group listing group filters from the tree, and then to construct a new tree
  # of filters. These filters can have a parent-child relationship, and also include
  # a special root that includes all children.
  #
  # When creating these filters, we use temporary IDs to create the hierarchy between
  # the root listing group filter, and the subdivisions and leave nodes beneath that.
  my $mutate_operations = [];
  if (defined $replace_existing_tree) {
    my $existing_listing_group_filters =
      get_all_existing_listing_group_filter_assets_in_asset_group(
      $api_client,
      $customer_id,
      Google::Ads::GoogleAds::V18::Utils::ResourceNames::asset_group(
        $customer_id, $asset_group_id
      ));

    if (scalar @$existing_listing_group_filters > 0) {
      push @$mutate_operations,
        # Ensure the creation of remove operations in the correct order (child
        # listing group filters must be removed before their parents).
        @{
        create_mutate_operations_for_removing_listing_group_filters_tree(
          $existing_listing_group_filters)};
    }
  }

  push @$mutate_operations,
    create_mutate_operation_for_root($customer_id, $asset_group_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID);

  # The temporary ID to be used for creating subdivisions and units.
  my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V18::Resources::ProductCondition->new({
            condition => NEW
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        productCondition =>
          Google::Ads::GoogleAds::V18::Resources::ProductCondition->new({
            condition => USED
          })}));

  # We save this ID to create child nodes underneath it.
  my $condition_other_subdivision_id = $temp_id--;

  # We're calling create_mutate_operation_for_subdivision() because this listing
  # group will have children.
  push @$mutate_operations, create_mutate_operation_for_subdivision(
    $customer_id,
    $asset_group_id,
    $condition_other_subdivision_id,
    LISTING_GROUP_ROOT_TEMPORARY_ID,
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        # All sibling nodes must have the same dimension type. We use an empty
        # ProductCondition to indicate that this is an "Other" partition.
        productCondition =>
          Google::Ads::GoogleAds::V18::Resources::ProductCondition->new({})}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V18::Resources::ProductBrand->new({
            value => "CoolBrand"
          })}));

  push @$mutate_operations,
    create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V18::Resources::ProductBrand->new({
            value => "CheapBrand"
          })}));

  push @$mutate_operations, create_mutate_operation_for_unit(
    $customer_id,
    $asset_group_id,
    $temp_id--,
    $condition_other_subdivision_id,
    # All other product brands.
    Google::Ads::GoogleAds::V18::Resources::ListingGroupFilterDimension->new({
        productBrand =>
          Google::Ads::GoogleAds::V18::Resources::ProductBrand->new({})}));

  # Issue a mutate request to create everything and print its information.
  my $response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $mutate_operations
  });

  print_response_details($mutate_operations, $response);

  return 1;
}
add_performance_max_product_listing_group_tree.pl

ListingDimensionInfo の利用可能な項目

P-MAX リスティング グループに含めることができるリスティング項目は複数あります。次の ListingDimensionInfo タイプは、P-MAX 小売キャンペーンで使用できます。

各リソースの ProductCategoryConstant.ProductCategoryLocalization フィールドには、サポートされているローカライズのリストが含まれています。リソースから返されたデータを確認するには、商品カテゴリ定数を取得する例をご覧ください。

「Other」のユニットノードは、ListingDimensionInfo タイプの空のオブジェクトを ListingGroupInfo に渡すことによって作成できます。

一時的な ID

アセット グループ条件を作成する mutate リクエストがサーバー側で処理されるまで、条件に ID は割り当てられません。ただし、ListingGroupInfo は完了するまで無効なので、下位区分を作成するたびに、同じリクエストで 1 つ以上の子と「Other」ノードを作成する必要があります。

親と同じリクエストで作成された子ノードに ListingGroupInfo の parent_criterion_id を設定するには、一時的な条件 ID を使用できます。これらの ID は、1 つの mutate リクエストのコンテキスト内でのみ適用されます。任意の負の整数を一時 ID として使用できます。

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アセット グループのシグナル
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