Os grupos de produtos anunciados são usados na
Campanhas Performance Max de varejo para especificar quais produtos incluir ou excluir
em cada grupo de recursos. Assim, os grupos de produtos anunciados são aplicados no AssetGroup
usando
AssetGroupListingGroupFilter
objetos. Isso é semelhante a outros tipos de campanhas de varejo, em que as
grupos são aplicados no nível do AdGroup.
Todos os grupos de recursos nas campanhas Performance Max de varejo exigem um produto válido
árvore de partições composta por objetos AssetGroupListingGroupFilter. Você pode usar um
árvore de nós únicos que inclui todos os produtos na conta do Merchant Center para
atendem a esse requisito.
Isso é chamado de produto grupos na interface. É possível agrupar usando várias dimensões, permitindo que você inclua ou exclua produtos.
Considere a árvore abaixo, onde, no primeiro nível, os produtos foram dividido por estado em "Novo", "Usado" e outras condições do produto. Na segunda os produtos em outras condições do produto foram divididos por marca como "Marca Cool" produtos, "CheapBrand" e outras marcas.
Cada nó da árvore é uma subdivisão ou uma unidade, conforme definido pela
ListingGroupType Uma subdivisão
introduz um novo nível na árvore, enquanto as unidades são folhas da árvore. Cada
a subdivisão precisa ser sempre particionada por completo. Portanto, ela precisa conter um nó
que representam Outros. No exemplo, a raiz e a Condição do produto:
(Outros) nós são subdivisões. Essa estrutura de árvore com subdivisões e
permite que você defina lances no nível da unidade e garante que toda
se enquadra em apenas um nó de unidade da árvore.
Os nós são objetos do ListingGroupInfo
, que contém os
ListingGroupType que indica se
os nós são unidade ou subdivisão. Definindo ListingGroupInfo como listing_group
de AdGroupCriterion irá vinculá-lo ao
AdGroup.
Você precisa de pelo menos um nó de unidade para tornar uma árvore válida. Essa unidade pode ser a raiz que se torna "Todos os produtos" divisão. Os anúncios não serão veiculados até que você criar uma árvore de grupo de fichas válida.
Grupos de produtos anunciados das campanhas Performance Max
Os grupos de produtos anunciados nas campanhas Performance Max funcionam melhor com a segmentação grupos de produtos. Portanto, isso deve ter preferência em relação à segmentação individual produtos por ID do item. É possível usar diferentes dimensões como rótulos personalizados ou marca no seu feed de produtos para produtos do grupo.
Exemplo de código
Java
/**
* Runs the example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param assetGroupId the asset group id for the Performance Max campaign.
* @param replaceExistingTree option to remove existing product tree from the passed in asset
* group.
* @throws GoogleAdsException if an API request failed with one or more service errors.
*/
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long assetGroupId,
boolean replaceExistingTree)
throws Exception {
String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);
List<MutateOperation> operations = new ArrayList<>();
if (replaceExistingTree) {
List<AssetGroupListingGroupFilter> existingListingGroupFilters =
getAllExistingListingGroupFilterAssetsInAssetGroup(
googleAdsClient, customerId, assetGroupResourceName);
if (!existingListingGroupFilters.isEmpty()) {
// A special factory object that ensures the creation of remove operations in the
// correct order (child listing group filters must be removed before their parents).
AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);
operations.addAll(removeOperationFactory.removeAll());
}
}
// Uses a factory to create all the MutateOperations that manipulate a specific
// AssetGroup for a specific customer. The operations returned by the factory's methods
// are used to construct a new tree of filters. These filters can have parent-child
// relationships, and also include a special root that includes all children.
//
// When creating these filters, temporary IDs are used to create the hierarchy between
// each of the nodes in the tree, beginning with the root listing group filter.
//
// The factory created below is specific to a customerId and assetGroupId.
AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
new AssetGroupListingGroupFilterCreateOperationFactory(
customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);
// Creates the operation to add the root node of the tree.
operations.add(createOperationFactory.createRoot());
// Creates an operation to add a leaf node for new products.
ListingGroupFilterDimension newProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(
ProductCondition.newBuilder()
.setCondition(ListingGroupFilterProductCondition.NEW)
.build())
.build();
operations.add(
createOperationFactory.createUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));
// Creates an operation to add a leaf node for used products.
ListingGroupFilterDimension usedProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(
ProductCondition.newBuilder()
.setCondition(ListingGroupFilterProductCondition.USED)
.build())
.build();
operations.add(
createOperationFactory.createUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.nextId(),
usedProductDimension));
// This represents the ID of the "other" category in the ProductCondition subdivision. This ID
// is saved because the node with this ID will be further partitioned, and this ID will serve as
// the parent ID for subsequent child nodes of the "other" category.
long otherSubdivisionId = createOperationFactory.nextId();
// Creates an operation to add a subdivision node for other products in the ProductCondition
// subdivision.
ListingGroupFilterDimension otherProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(ProductCondition.newBuilder().build())
.build();
operations.add(
// Calls createSubdivision because this listing group will have children.
createOperationFactory.createSubdivision(
TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));
// Creates an operation to add a leaf node for products with the brand "CoolBrand".
ListingGroupFilterDimension coolBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));
// Creates an operation to add a leaf node for products with the brand "CheapBrand".
ListingGroupFilterDimension cheapBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));
// Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
ListingGroupFilterDimension otherBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
MutateGoogleAdsRequest request =
MutateGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.addAllMutateOperations(operations)
.build();
MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
printResponseDetails(request, response);
}
}
C#
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
GoogleAdsClient client,
long customerId,
long assetGroupId,
bool replaceExistingTree)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V17.GoogleAdsService);
string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);
// We use a factory to create all the MutateOperations that manipulate a specific
// AssetGroup for a specific customer. The operations returned by the factory's methods
// are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
// then to construct a new tree of filters. These filters can have a parent-child
// relationship, and also include a special root that includes all children.
//
// When creating these filters, we use temporary IDs to create the hierarchy between
// the root listing group filter, and the subdivisions and leave nodes beneath that.
//
// The factory specific to a customerId and assetGroupId is created below.
AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
new AssetGroupListingGroupFilterCreateOperationFactory(
customerId,
assetGroupId,
TEMPORARY_ID_LISTING_GROUP_ROOT
);
MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
{
CustomerId = customerId.ToString()
};
if (replaceExistingTree)
{
List<AssetGroupListingGroupFilter> existingListingGroupFilters =
GetAllExistingListingGroupFilterAssetsInAssetGroup(
client,
customerId,
assetGroupResourceName
);
if (existingListingGroupFilters.Count > 0)
{
// A special factory object that ensures the creation of remove operations in the
// correct order (child listing group filters must be removed before their parents).
AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
new AssetGroupListingGroupFilterRemoveOperationFactory(
existingListingGroupFilters
);
request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
}
}
request.MutateOperations.Add(createOperationFactory.CreateRoot());
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
{
Condition = ListingGroupFilterProductCondition.New
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
{
Condition = ListingGroupFilterProductCondition.Used
}
}
)
);
// We save this ID because create child nodes underneath it.
long subdivisionIdConditionOther = createOperationFactory.NextId();
request.MutateOperations.Add(
// We're calling CreateSubdivision because this listing group will have children.
createOperationFactory.CreateSubdivision(
TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivisionIdConditionOther,
new ListingGroupFilterDimension()
{
// All sibling nodes must have the same dimension type. We use an empty
// ProductCondition to indicate that this is an "Other" partition.
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
{
Value = "CoolBrand"
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
{
Value = "CheapBrand"
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
}
)
);
MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);
PrintResponseDetails(request, response);
}
PHP
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int $assetGroupId the asset group ID
* @param bool $replaceExistingTree true if it should replace the existing listing group
* tree on the asset group
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $assetGroupId,
bool $replaceExistingTree
) {
// We create all the mutate operations that manipulate a specific asset group for a specific
// customer. The operations are used to optionally remove all asset group listing group
// filters from the tree, and then to construct a new tree of filters. These filters can
// have a parent-child relationship, and also include a special root that includes all
// children.
//
// When creating these filters, we use temporary IDs to create the hierarchy between
// the root listing group filter, and the subdivisions and leave nodes beneath that.
$mutateOperations = [];
if ($replaceExistingTree === true) {
$existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
$googleAdsClient,
$customerId,
ResourceNames::forAssetGroup($customerId, $assetGroupId)
);
if (count($existingListingGroupFilters) > 0) {
$mutateOperations = array_merge(
$mutateOperations,
// Ensures the creation of remove operations in the correct order (child listing
// group filters must be removed before their parents).
self::createMutateOperationsForRemovingListingGroupFiltersTree(
$existingListingGroupFilters
)
);
}
}
$mutateOperations[] = self::createMutateOperationForRoot(
$customerId,
$assetGroupId,
self::LISTING_GROUP_ROOT_TEMPORARY_ID
);
// The temporary ID to be used for creating subdivisions and units.
static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
'product_condition' => new ProductCondition([
'condition' => ListingGroupFilterProductCondition::PBNEW
])
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
'product_condition' => new ProductCondition([
'condition' => ListingGroupFilterProductCondition::USED
])
])
);
// We save this ID to create child nodes underneath it.
$conditionOtherSubdivisionId = $tempId--;
// We're calling createMutateOperationForSubdivision() because this listing group will
// have children.
$mutateOperations[] = self::createMutateOperationForSubdivision(
$customerId,
$assetGroupId,
$conditionOtherSubdivisionId,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
// All sibling nodes must have the same dimension type. We use an empty
// ProductCondition to indicate that this is an "Other" partition.
'product_condition' => new ProductCondition()
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
new ListingGroupFilterDimension(
['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
)
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
new ListingGroupFilterDimension([
'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
// All other product brands.
new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
);
// Issues a mutate request to create everything and prints its information.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
$response = $googleAdsServiceClient->mutate(
MutateGoogleAdsRequest::build($customerId, $mutateOperations)
);
self::printResponseDetails($mutateOperations, $response);
}
Python
def main(client, customer_id, asset_group_id, replace_existing_tree):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
asset_group_id: the asset group id for the Performance Max campaign.
replace_existing_tree: option to remove existing product tree from the
passed in asset group.
"""
googleads_service = client.get_service("GoogleAdsService")
asset_group_resource_name = googleads_service.asset_group_path(
customer_id, asset_group_id
)
operations = []
if replace_existing_tree:
# Retrieve a list of existing AssetGroupListingGroupFilters
existing_listing_group_filters = (
get_all_existing_listing_group_filter_assets_in_asset_group(
client, customer_id, asset_group_resource_name
)
)
# If present, create MutateOperations to remove each
# AssetGroupListingGroupFilter and add them to the list of operations.
if existing_listing_group_filters:
remove_operation_factory = (
AssetGroupListingGroupFilterRemoveOperationFactory(
client, existing_listing_group_filters
)
)
operations.extend(remove_operation_factory.remove_all())
create_operation_factory = (
AssetGroupListingGroupFilterCreateOperationFactory(
client,
customer_id,
asset_group_id,
_TEMPORARY_ID_LISTING_GROUP_ROOT,
)
)
operations.append(create_operation_factory.create_root())
new_dimension = client.get_type("ListingGroupFilterDimension")
new_dimension.product_condition.condition = (
client.enums.ListingGroupFilterProductConditionEnum.NEW
)
operations.append(
create_operation_factory.create_unit(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id(),
new_dimension,
)
)
used_dimension = client.get_type("ListingGroupFilterDimension")
used_dimension.product_condition.condition = (
client.enums.ListingGroupFilterProductConditionEnum.USED
)
operations.append(
create_operation_factory.create_unit(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id(),
used_dimension,
)
)
# We save this ID because create child nodes underneath it.
subdivision_id_condition_other = create_operation_factory.next_id()
# All sibling nodes must have the same dimension type. We use an empty
# product_condition to indicate that this is an "Other" partition.
other_dimension = client.get_type("ListingGroupFilterDimension")
# This triggers the presence of the product_condition field without
# specifying any field values. This is important in order to tell the API
# that this is an "other" node.
other_dimension.product_condition._pb.SetInParent()
# We're calling create_subdivision because this listing group will have
# children.
operations.append(
create_operation_factory.create_subdivision(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivision_id_condition_other,
other_dimension,
)
)
cool_dimension = client.get_type("ListingGroupFilterDimension")
cool_dimension.product_brand.value = "CoolBrand"
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
cool_dimension,
)
)
cheap_dimension = client.get_type("ListingGroupFilterDimension")
cheap_dimension.product_brand.value = "CheapBrand"
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
cheap_dimension,
)
)
empty_dimension = client.get_type("ListingGroupFilterDimension")
# This triggers the presence of the product_brand field without specifying
# any field values. This is important in order to tell the API
# that this is an "other" node.
empty_dimension.product_brand._pb.SetInParent()
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
empty_dimension,
)
)
response = googleads_service.mutate(
customer_id=customer_id, mutate_operations=operations
)
print_response_details(operations, response)
Ruby
def add_performance_max_product_listing_group_tree(
customer_id,
asset_group_id,
replace_existing_tree)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
asset_group_resource_name = client.path.asset_group(
customer_id,
asset_group_id,
)
# We use a factory to create all the MutateOperations that manipulate a
# specific AssetGroup for a specific customer. The operations returned by the
# factory's methods are used to optionally remove all
# AssetGroupListingGroupFilters from the tree, and then to construct a new
# tree of filters. These filters can have a parent-child relationship, and
# also include a special root that includes all children.
#
# When creating these filters, we use temporary IDs to create the hierarchy
# between the root listing group filter, and the subdivisions and leave nodes
# beneath that.
#
# The factory specific to a customerId and assetGroupId is created below.
create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
customer_id,
asset_group_id,
TEMPORARY_ID_LISTING_GROUP_ROOT,
)
operations = []
if replace_existing_tree
existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
client,
customer_id,
asset_group_resource_name,
)
if existing_listing_group_filters.length > 0
# A special factory object that ensures the creation of remove operations
# in the correct order (child listing group filters must be removed
# before their parents).
remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
existing_listing_group_filters
)
operations += remove_operation_factory.remove_all(client)
end
end
operations << create_operation_factory.create_root(client)
operations << create_operation_factory.create_unit(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
condition.condition = :NEW
end
end,
)
operations << create_operation_factory.create_unit(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
condition.condition = :USED
end
end,
)
# We save this ID because we create child nodes underneath it.
subdivision_id_condition_other = create_operation_factory.next_id
operations << create_operation_factory.create_subdivision(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivision_id_condition_other,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
# All sibling nodes must have the same dimension type. We use an empty
# ProductCondition to indicate that this is an "Other" partition.
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
brand.value = 'CoolBrand'
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
brand.value = 'CheapBrand'
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
end
end,
)
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: operations,
)
print_response_details(operations, response)
end
Perl
sub add_performance_max_product_listing_group_tree {
my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;
# We create all the mutate operations that manipulate a specific asset group for
# a specific customer. The operations are used to optionally remove all asset
# group listing group filters from the tree, and then to construct a new tree
# of filters. These filters can have a parent-child relationship, and also include
# a special root that includes all children.
#
# When creating these filters, we use temporary IDs to create the hierarchy between
# the root listing group filter, and the subdivisions and leave nodes beneath that.
my $mutate_operations = [];
if (defined $replace_existing_tree) {
my $existing_listing_group_filters =
get_all_existing_listing_group_filter_assets_in_asset_group(
$api_client,
$customer_id,
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, $asset_group_id
));
if (scalar @$existing_listing_group_filters > 0) {
push @$mutate_operations,
# Ensure the creation of remove operations in the correct order (child
# listing group filters must be removed before their parents).
@{
create_mutate_operations_for_removing_listing_group_filters_tree(
$existing_listing_group_filters)};
}
}
push @$mutate_operations,
create_mutate_operation_for_root($customer_id, $asset_group_id,
LISTING_GROUP_ROOT_TEMPORARY_ID);
# The temporary ID to be used for creating subdivisions and units.
my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
productCondition =>
Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({
condition => NEW
})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
productCondition =>
Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({
condition => USED
})}));
# We save this ID to create child nodes underneath it.
my $condition_other_subdivision_id = $temp_id--;
# We're calling create_mutate_operation_for_subdivision() because this listing
# group will have children.
push @$mutate_operations, create_mutate_operation_for_subdivision(
$customer_id,
$asset_group_id,
$condition_other_subdivision_id,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
# All sibling nodes must have the same dimension type. We use an empty
# ProductCondition to indicate that this is an "Other" partition.
productCondition =>
Google::Ads::GoogleAds::V17::Resources::ProductCondition->new({})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({
value => "CoolBrand"
})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({
value => "CheapBrand"
})}));
push @$mutate_operations, create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
# All other product brands.
Google::Ads::GoogleAds::V17::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V17::Resources::ProductBrand->new({})}));
# Issue a mutate request to create everything and print its information.
my $response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $mutate_operations
});
print_response_details($mutate_operations, $response);
return 1;
}
Dimensões disponíveis para ListingDimensionInfo
Há várias dimensões da página de detalhes que podem fazer parte de uma campanha Performance Max.
grupo de produtos anunciados. Os seguintes tipos de ListingDimensionInfo podem ser usados com
Campanhas Performance Max de varejo:
ProductBrandInfoProductCategoryInfoProductChannelInfoProductConditionInfoProductCustomAttributeInfoProductItemIdInfoProductTypeInfo
Cada recurso inclui uma lista de localizações suportadas no
ProductCategoryConstant.ProductCategoryLocalization
.
Para entender os dados retornados pelo recurso, tente
Confira um exemplo de constante da categoria dos produtos.
Outros nós de unidade podem ser criados passando um objeto vazio de
ListingDimensionInfo para ListingGroupInfo.
IDs temporários
Os critérios do grupo de recursos só recebem IDs depois que a solicitação de modificação que cria
são processados pelo servidor. No entanto, um ListingGroupInfo é inválido até
ela está completa, portanto, sempre que você criar uma subdivisão, também deverá criar em
pelo menos um dos filhos e um nó Other na mesma solicitação.
Para definir o parent_criterion_id de
ListingGroupInfo para os nós filhos criados
na mesma solicitação do elemento pai, é possível usar critério temporário
da API. Esses IDs se aplicam
somente no contexto de uma única solicitação de mutação. Qualquer número inteiro negativo pode ser
usada como ID temporário.