Performance Max for online sales or lead generation (standard)

One of the most common goals among advertisers is to encourage customers to pursue a specific action to achieve a goals such as generating sales or leads. In the Google Ads API, Performance Max campaigns for online sales or lead generation are often referred to as standard Performance Max campaigns.

The steps for creating a standard Performance Max campaign are outlined in the Get started guide and are more thoroughly detailed in the Structure requests guide. At a high level, the resources required to create a valid, serving Performance Max campaign for online sales or lead generation include

  • CampaignBudget
  • Campaign
  • AssetGroups
  • AssetGroupAssets

Minimum requirements for a valid serving Performance Max campaign