Performance Max สำหรับเป้าหมายการท่องเที่ยว

Performance Max สำหรับเป้าหมายการท่องเที่ยว แคมเปญช่วยให้คุณสร้างโฆษณาสำหรับที่พักที่แสดงใน Google ได้ เช่น Search, Display, วิดีโอ และ Discover สิทธิประโยชน์ยังรวมถึง การจัดสรรงบประมาณอัตโนมัติในแชแนลต่างๆ, Final URL Expansion เพิ่มขึ้น ความครอบคลุมของโฆษณาใน Search และคำแนะนำชิ้นงานที่จะสร้างเป็นชิ้นงาน สําหรับที่พักแต่ละแห่ง

คุณไม่จำเป็นต้องทำดังนี้ ซึ่งแตกต่างจากโฆษณาโรงแรม มีสิทธิ์เข้าถึง Hotel Center เพื่อใช้งาน Performance Max สำหรับเป้าหมายการท่องเที่ยว

สร้างแคมเปญ Performance Max สำหรับเป้าหมายการท่องเที่ยว

ขั้นตอนในการสร้างแคมเปญ Performance Max สำหรับเป้าหมายการท่องเที่ยวมีดังนี้ ดังต่อไปนี้:

1. สร้างชุดชิ้นงาน ชิ้นงานสำหรับที่พักและชุดชิ้นงานทั้งหมด เพื่อลิงก์ชุดชิ้นงานที่สร้างขึ้นกับชิ้นงาน
2. (แนะนำ) ดูชิ้นงานที่แนะนําซึ่งใช้สร้างกลุ่มชิ้นงานได้
3. สร้างแคมเปญ Performance Max โดยใช้ชุดชิ้นงานและชิ้นงานที่แนะนำ เนื้อหา

สร้างเอนทิตีชิ้นงานสําหรับที่พัก

1. สร้างชุดชิ้นงานที่พักประเภท HOTEL_PROPERTY ตามการตั้งค่า AssetSet.type ถึง AssetSetType.HOTEL_PROPERTY คุณจะใช้ชื่อทรัพยากรของชุดชิ้นงานที่สร้างขึ้นในขั้นตอนถัดไป

   Java

   private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
     // Creates an asset set operation for a hotel property asset set.
     AssetSetOperation assetSetOperation =
         AssetSetOperation.newBuilder()
             .setCreate(
                 AssetSet.newBuilder()
                     .setName(
                         "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                     .setType(AssetSetType.HOTEL_PROPERTY))
             .build();
     try (AssetSetServiceClient assetSetServiceClient =
         googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
       MutateAssetSetsResponse mutateAssetSetsResponse =
           assetSetServiceClient.mutateAssetSets(
               Long.toString(customerId), ImmutableList.of(assetSetOperation));
       String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
       System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
       return assetSetResourceName;
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#

   private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
   {
       AssetSetOperation operation = new AssetSetOperation()
       {
           Create = new AssetSet {
               Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
               Type = AssetSetType.HotelProperty
           }
       };
   
       AssetSetServiceClient assetSetService = client.GetService(Services.V17.AssetSetService);
   
       MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
           customerId.ToString(),
           new List<AssetSetOperation> { operation }
       );
   
       string assetResourceName = response.Results[0].ResourceName;
       Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
       return assetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAssetSet(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): string {
       // Creates an asset set operation for a hotel property asset set.
       $assetSetOperation = new AssetSetOperation([
           // Creates a hotel property asset set.
           'create' => new AssetSet([
               'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
               'type' => AssetSetType::HOTEL_PROPERTY
           ])
       ]);
   
       // Issues a mutate request to add a hotel asset set and prints its information.
       $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
       $response = $assetSetServiceClient->mutateAssetSets(
           MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
       );
       $assetSetResourceName = $response->getResults()[0]->getResourceName();
       printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
       return $assetSetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset_set(client, customer_id):
       """Creates a hotel property asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
   
       Returns:
           the created hotel property asset set's resource name.
       """
       # Creates an asset set operation for a hotel property asset set.
       operation = client.get_type("AssetSetOperation")
       # Creates a hotel property asset set.
       asset_set = operation.create
       asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
       asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY
   
       # Issues a mutate request to add a hotel asset set.
       asset_set_service = client.get_service("AssetSetService")
       response = asset_set_service.mutate_asset_sets(
           customer_id=customer_id, operations=[operation]
       )
       resource_name = response.results[0].resource_name
       print(f"Created an asset set with resource name: '{resource_name}'")
   
       return resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset set.
   def create_hotel_asset_set(client, customer_id)
     operation =
       client.operation.create_resource.asset_set do |asset_set|
         asset_set.name = "My Hotel propery asset set #{Time.now}"
         asset_set.type = :HOTEL_PROPERTY
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set.mutate_asset_sets(
         customer_id: customer_id,
         operations: [operation]
       )
   
     # Prints some information about the response.
     response.results.first.resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset_set {
     my ($api_client, $customer_id) = @_;
   
     my $asset_set_operation =
       Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation->
       new({
         # Creates a hotel property asset set.
         create => Google::Ads::GoogleAds::V17::Resources::AssetSet->new({
             name => 'My Hotel propery asset set #' . uniqid(),
             type => HOTEL_PROPERTY
           })});
     # Issues a mutate request to add a hotel asset set and prints its information.
     my $response = $api_client->AssetSetService()->mutate({
         customerId => $customer_id,
         operations => [$asset_set_operation]});
   
     my $asset_set_resource_name = $response->{results}[0]{resourceName};
     printf "Created an asset set with resource name: '%s'.\n",
       $asset_set_resource_name;
   
     return $asset_set_resource_name;
   }
   add_performance_max_for_travel_goals_campaign.pl
         

2. ทำดังนี้สำหรับที่พักแต่ละแห่งของคุณ

   1. สร้างเนื้อหาโดยการตั้งค่า Asset.hotel_property_asset กับออบเจ็กต์ของ HotelPropertyAsset

      เพื่อความง่าย ตัวอย่างโค้ดของเราจะสร้างชิ้นงานที่พักเพียง 1 รายการเท่านั้น

   2. ชุดที่ place_id ของ สร้างออบเจ็กต์ HotelPropertyAsset ให้กับรหัสสถานที่ของโรงแรมแล้ว รหัสสถานที่คือรหัสที่ไม่ซ้ำกันซึ่งระบุสถานที่บน Google Maps คุณสามารถค้นหาพร็อพเพอร์ตี้โดยใช้ เครื่องมือค้นหารหัสสถานที่

   3. สร้างชิ้นงานชุดชิ้นงานเพื่อลิงก์ชุดชิ้นงานข้างต้นกับเนื้อหาโดย การสร้าง AssetSetAsset ใหม่และ ตั้งค่า asset_set เป็นชื่อทรัพยากรของชุดเนื้อหาที่สร้างขึ้น และ asset เป็นชื่อทรัพยากรของชิ้นงานที่พักที่สร้างขึ้น

   Java

   private String createHotelAsset(
       GoogleAdsClient googleAdsClient,
       long customerId,
       String placeId,
       String hotelPropertyAssetSetResourceName) {
     // Uses the GoogleAdService to create an asset and asset set asset in a single request.
     List<MutateOperation> mutateOperations = new ArrayList<>();
     String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
     // Creates a mutate operation for a hotel property asset.
     Asset hotelPropertyAsset =
         Asset.newBuilder()
             .setResourceName(assetResourceName)
             .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
             .build());
   
     // Creates a mutate operation for an asset set asset.
     AssetSetAsset assetSetAsset =
         AssetSetAsset.newBuilder()
             .setAsset(assetResourceName)
             .setAssetSet(hotelPropertyAssetSetResourceName)
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
             .build());
     // Issues a mutate request to create all entities.
     try (GoogleAdsServiceClient googleAdsServiceClient =
         googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
       MutateGoogleAdsResponse mutateGoogleAdsResponse =
           googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
       System.out.println("Created the following entities for the hotel asset:");
       printResponseDetails(mutateGoogleAdsResponse);
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return mutateGoogleAdsResponse
           .getMutateOperationResponses(0)
           .getAssetResult()
           .getResourceName();
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#

   private string CreateHotelAsset(
       GoogleAdsClient client, long customerId, string placeId,
       string hotelPropertyAssetSetResourceName)
   {
       // Uses the GoogleAdService to create an asset and asset set asset in a single request.
       List<MutateOperation> mutateOperations = new List<MutateOperation>();
       string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);
   
       // Creates a mutate operation for a hotel property asset.
       Asset hotelPropertyAsset = new Asset()
       {
           ResourceName = assetResourceName,
           HotelPropertyAsset = new HotelPropertyAsset
           {
               PlaceId = placeId
           }
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetOperation = new AssetOperation
           {
              Create = hotelPropertyAsset
           }
       });
   
       // Creates a mutate operation for an asset set asset.
       AssetSetAsset assetSetAsset = new AssetSetAsset
       {
           Asset = assetResourceName,
           AssetSet = hotelPropertyAssetSetResourceName
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetSetAssetOperation = new AssetSetAssetOperation
           {
               Create = assetSetAsset
           }
       });
   
       // Issues a mutate request to create all entities.
       GoogleAdsServiceClient googleAdsServiceClient =
           client.GetService(Services.V17.GoogleAdsService);
   
       MutateGoogleAdsResponse response =
           googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
       Console.WriteLine("Created the following entities for the hotel asset:");
       PrintResponseDetails(response);
   
       return response.MutateOperationResponses[0].AssetResult.ResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAsset(
       GoogleAdsClient $googleAdsClient,
       int $customerId,
       string $placeId,
       string $assetSetResourceName
   ): string {
       // We use the GoogleAdService to create an asset and asset set asset in a single
       // request.
       $operations = [];
       $assetResourceName =
           ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
       // Creates a mutate operation for a hotel property asset.
       $operations[] = new MutateOperation([
           'asset_operation' => new AssetOperation([
               // Creates a hotel property asset.
               'create' => new Asset([
                   'resource_name' => $assetResourceName,
                   // Creates a hotel property asset for the place ID.
                   'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
               ])
           ])
       ]);
       // Creates a mutate operation for an asset set asset.
       $operations[] = new MutateOperation([
           'asset_set_asset_operation' => new AssetSetAssetOperation([
               // Creates an asset set asset.
               'create' => new AssetSetAsset([
                   'asset' => $assetResourceName,
                   'asset_set' => $assetSetResourceName
               ])
           ])
       ]);
   
       // Issues a mutate request to create all entities.
       $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
       /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
       $mutateGoogleAdsResponse =
           $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
       print "Created the following entities for the hotel asset:" . PHP_EOL;
       self::printResponseDetails($mutateGoogleAdsResponse);
   
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
           ->getResourceName();
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
       """Creates a hotel property asset using the specified place ID.
   
       The place ID must belong to a hotel property. Then, links it to the
       specified asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
           place_id: a place ID identifying a place in the Google Places database.
           asset_set_resource_name: an asset set resource name
   
       Returns:
           the created hotel property asset's resource name.
       """
       # We use the GoogleAdService to create an asset and asset set asset in a
       # single request.
       googleads_service = client.get_service("GoogleAdsService")
       asset_resource_name = googleads_service.asset_path(
           customer_id, ASSET_TEMPORARY_ID
       )
   
       # Creates a mutate operation for a hotel property asset.
       asset_mutate_operation = client.get_type("MutateOperation")
       # Creates a hotel property asset.
       asset = asset_mutate_operation.asset_operation.create
       asset.resource_name = asset_resource_name
       # Creates a hotel property asset for the place ID.
       asset.hotel_property_asset.place_id = place_id
   
       # Creates a mutate operation for an asset set asset.
       asset_set_asset_mutate_operation = client.get_type("MutateOperation")
       # Creates an asset set asset.
       asset_set_asset = (
           asset_set_asset_mutate_operation.asset_set_asset_operation.create
       )
       asset_set_asset.asset = asset_resource_name
       asset_set_asset.asset_set = asset_set_resource_name
   
       # Issues a mutate request to create all entities.
       response = googleads_service.mutate(
           customer_id=customer_id,
           mutate_operations=[
               asset_mutate_operation,
               asset_set_asset_mutate_operation,
           ],
       )
       print("Created the following entities for the hotel asset:")
       print_response_details(response)
   
       return response.mutate_operation_responses[0].asset_result.resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset using the specified place ID.
   # The place ID must belong to a hotel property. Then, links it to the
   # specified asset set.
   # See https://developers.google.com/places/web-service/place-id to search for a
   # hotel place ID.
   def create_hotel_asset(
     client,
     customer_id,
     place_id,
     hotel_property_asset_set_resource_name
   )
     asset_operation =
       client.operation.create_resource.asset do |asset|
         asset.name = 'Ad Media Bundle'
         asset.hotel_property_asset =
           client.resource.hotel_property_asset do |hotel_asset|
             hotel_asset.place_id = place_id
           end
       end
   
     # Send the mutate request.
     response =
       client.service.asset.mutate_assets(
         customer_id: customer_id,
         operations: [asset_operation]
       )
   
     asset_resource_name = response.results.first.resource_name
   
     # Creates a mutate operation for an asset set asset.
     asset_set_asset_operation =
       client.operation.create_resource.asset_set_asset do |asa|
         asa.asset = asset_resource_name
         asa.asset_set = hotel_property_asset_set_resource_name
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set_asset.mutate_asset_set_assets(
         customer_id: customer_id,
         operations: [asset_set_asset_operation]
       )
   
     asset_resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset {
     my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;
   
     # We use the GoogleAdService to create an asset and asset set asset in a single request.
     my $operations = [];
     my $asset_resource_name =
       Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset($customer_id,
       ASSET_TEMPORARY_ID);
   
     # Create a mutate operation for a hotel property asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
           new({
             create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
                 resourceName       => $asset_resource_name,
                 hotelPropertyAsset =>
                   Google::Ads::GoogleAds::V17::Common::HotelPropertyAsset->new({
                     placeId => $place_id
                   })})})});
   
     # Create a mutate operation for an asset set asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetSetAssetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation
           ->new({
             create => Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({
                 asset    => $asset_resource_name,
                 assetSet => $asset_set_resource_name
               })})});
   
     # Issue a mutate request to create all entities.
     my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
       customerId       => $customer_id,
       mutateOperations => $operations
     });
   
     printf "Created the following entities for the hotel asset:\n";
     print_response_details($mutate_google_ads_response);
   
     # Return the created asset resource name, which will be used later to create an asset
     # group. Other resource names are not used later.
     return $mutate_google_ads_response->{mutateOperationResponses}[0]
       {assetResult}{resourceName};
   }
   add_performance_max_for_travel_goals_campaign.pl
         

รับชิ้นงานที่แนะนําซึ่งใช้สร้างกลุ่มชิ้นงานได้

สําคัญ: บริการนี้ใช้ได้ในรายการที่อนุญาตแบบปิดเท่านั้น เราจะอัปเดตให้คุณทราบ คู่มือนี้เมื่อโปรแกรมนี้เปิดกว้างสำหรับทุกคน

คุณสามารถใช้ TravelAssetSugestionService.SuggestTravelAssets เพื่อดูชิ้นงานที่แนะนำสำหรับที่พัก เมื่อได้รับคำแนะนำแล้ว คุณจะใช้ชิ้นงานเพื่อสร้างชิ้นงานในกลุ่มชิ้นงานในขั้นตอนถัดไปได้

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java
      

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V17.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs
      

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php
      

Python

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py
      

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb
      

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl
      

คำเตือน

• วิธีการนี้จะทำงานอย่างเต็มความสามารถ ดังนั้นคุณอาจ แนะนำ
• บริการอาจไม่แสดงผล ชิ้นงานที่จำเป็น คุณต้องสร้างกลุ่มชิ้นงาน ในกรณีนี้ ให้สร้างชิ้นงานของคุณเองเพื่อ ปฏิบัติตามข้อกำหนด

สร้างแคมเปญ Performance Max โดยใช้ชุดชิ้นงานและชิ้นงานที่แนะนํา

เนื่องจากนี่เป็นประเภทย่อยของแคมเปญ Performance Max จึงมีประสิทธิภาพขั้นพื้นฐาน ข้อกำหนดและข้อจำกัดสูงสุด เช่น ข้อกำหนดด้านเนื้อหาขั้นต่ำ และข้อกำหนดว่า ไม่สามารถใช้งบประมาณแคมเปญร่วมกัน

โดยทั่วไป คุณสามารถทำตามขั้นตอนส่วนใหญ่เพื่อ สร้างแคมเปญ Performance Max ความแตกต่างที่ควรทราบมีดังต่อไปนี้

• เมื่อสร้างแคมเปญ คุณจะต้องระบุ Campaign.hotel_property_asset_set กับชื่อทรัพยากรของชุดเนื้อหาที่สร้างใน ขั้นตอนแรก

  Java

  private MutateOperation createCampaignOperation(
      long customerId, String hotelPropertyAssetSetResourceName) {
    Campaign performanceMaxCampaign =
        Campaign.newBuilder()
            .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
            // Sets the campaign status as PAUSED. The campaign is the only entity in
            // the mutate request that should have its status set.
            .setStatus(CampaignStatus.PAUSED)
            // All Performance Max campaigns have an advertising_channel_type of
            // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
            .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
            // To create a Performance Max for travel goals campaign, you need to set
            // `hotel_property_asset_set`.
            .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
            // Bidding strategy must be set directly on the campaign.
            // Setting a portfolio bidding strategy by resource name is not supported.
            // Max Conversion and Maximize Conversion Value are the only strategies
            // supported for Performance Max campaigns.
            // An optional ROAS (Return on Advertising Spend) can be set for
            // maximize_conversion_value. The ROAS value must be specified as a ratio in
            // the API. It is calculated by dividing "total value" by "total spend".
            // For more information on Maximize Conversion Value, see the support
            // article: http://support.google.com/google-ads/answer/7684216.
            // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
            .setMaximizeConversionValue(
                MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
            // Assigns the resource name with a temporary ID.
            .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
            // Sets the budget using the given budget resource name.
            .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
            // Optional fields.
            .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
            .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
            .build();
  
    return MutateOperation.newBuilder()
        .setCampaignOperation(
            CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
        .build();
  }
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#

  private MutateOperation CreateCampaignOperation(long customerId,
      string hotelPropertyAssetSetResourceName)
  {
      Campaign performanceMaxCampaign = new Campaign
      {
          Name = "Performance Max for travel goals campaign #" +
              ExampleUtilities.GetRandomString(),
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          Status = CampaignStatus.Paused,
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          MaximizeConversionValue = new MaximizeConversionValue
          {
              TargetRoas = 3.5
          },
          // Assigns the resource name with a temporary ID.
          ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
          // Sets the budget using the given budget resource name.
          CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
      };
  
      return new MutateOperation
      {
          CampaignOperation = new CampaignOperation
          {
              Create = performanceMaxCampaign
          }
      };
  }
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  private static function createCampaignOperation(
      int $customerId,
      string $hotelPropertyAssetSetResourceName
  ): MutateOperation {
      // Creates a mutate operation that creates a campaign.
      return new MutateOperation([
          'campaign_operation' => new CampaignOperation([
              'create' => new Campaign([
                  'name' => 'Performance Max for travel goals campaign #'
                      . Helper::getPrintableDatetime(),
                  // Assigns the resource name with a temporary ID.
                  'resource_name' => ResourceNames::forCampaign(
                      $customerId,
                      self::CAMPAIGN_TEMPORARY_ID
                  ),
                  // Sets the budget using the given budget resource name.
                  'campaign_budget' => ResourceNames::forCampaignBudget(
                      $customerId,
                      self::BUDGET_TEMPORARY_ID
                  ),
                  // The campaign is the only entity in the mutate request that should have its
                  // status set.
                  // Recommendation: Set the campaign to PAUSED when creating it to prevent
                  // the ads from immediately serving.
                  'status' => CampaignStatus::PAUSED,
                  // Performance Max campaigns have an advertising_channel_type of
                  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                  'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
  
                  // To create a Performance Max for travel goals campaign, you need to set
                  // `hotel_property_asset_set`.
                  'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,
  
                  // Bidding strategy must be set directly on the campaign.
                  // Setting a portfolio bidding strategy by resource name is not supported.
                  // Max Conversion and Maximize Conversion Value are the only strategies
                  // supported for Performance Max campaigns.
                  // An optional ROAS (Return on Advertising Spend) can be set for
                  // maximize_conversion_value. The ROAS value must be specified as a ratio in
                  // the API. It is calculated by dividing "total value" by "total spend".
                  // For more information on Maximize Conversion Value, see the support
                  // article: https://support.google.com/google-ads/answer/7684216.
                  // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                  'maximize_conversion_value' => new MaximizeConversionValue([
                      'target_roas' => 3.5
                  ])
              ])
          ])
      ]);
  }
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  def create_campaign_operation(
      client, customer_id, hotel_property_asset_set_resource_name
  ):
      """Creates a mutate operation that creates a new Performance Max campaign.
  
      Links the specified hotel property asset set to this campaign.
  
      A temporary ID will be assigned to this campaign budget so that it can be
      referenced by other objects being created in the same mutate request.
  
      Args:
          client: an initialized GoogleAdsClient instance.
          customer_id: a client customer ID.
          hotel_property_asset_set_resource_name: the resource name for a hotel
              property asset set.
  
      Returns:
          a MutateOperation message that creates a new Performance Max campaign.
      """
      googleads_service = client.get_service("GoogleAdsService")
      # Creates a mutate operation that creates a campaign.
      operation = client.get_type("MutateOperation")
      campaign = operation.campaign_operation.create
      campaign.name = (
          f"Performance Max for travel goals campaign #{get_printable_datetime}"
      )
      # Assigns the resource name with a temporary ID.
      campaign.resource_name = googleads_service.campaign_path(
          customer_id, CAMPAIGN_TEMPORARY_ID
      )
      # Sets the budget using the given budget resource name.
      campaign.campaign_budget = googleads_service.campaign_budget_path(
          customer_id, BUDGET_TEMPORARY_ID
      )
      # The campaign is the only entity in the mutate request that should have its
      # status set.
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving.
      campaign.status = client.enums.CampaignStatusEnum.PAUSED
      # Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      campaign.advertising_channel_type = (
          client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
      )
      # To create a Performance Max for travel goals campaign, you need to set
      # the `hotel_property_asset_set` field.
      campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: https://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      campaign.maximize_conversion_value.target_roas = 3.5
  
      return operation
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Creates a MutateOperation that creates a new Performance Max campaign.
  #
  # A temporary ID will be assigned to this campaign so that it can
  # be referenced by other objects being created in the same Mutate request.
  def create_performance_max_campaign_operation(
    client,
    customer_id,
    hotel_property_asset_set_resource_name
  )
    client.operation.mutate do |m|
      m.campaign_operation =
        client.operation.create_resource.campaign do |c|
          c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"
  
          # Set the campaign status as PAUSED. The campaign is the only entity in
          # the mutate request that should have its status set.
          c.status = :PAUSED
  
          # All Performance Max campaigns have an advertising_channel_type of
          # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          c.advertising_channel_type = :PERFORMANCE_MAX
  
          # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
          c.hotel_property_asset_set = hotel_property_asset_set_resource_name
  
          # Bidding strategy must be set directly on the campaign.
          # Setting a portfolio bidding strategy by resource name is not supported.
          # Max Conversion and Maximize Conversion Value are the only strategies
          # supported for Performance Max campaigns.
          # An optional ROAS (Return on Advertising Spend) can be set for
          # maximize_conversion_value. The ROAS value must be specified as a ratio
          # in the API. It is calculated by dividing "total value" by "total spend".
          # For more information on Maximize Conversion Value, see the support
          # article: http://support.google.com/google-ads/answer/7684216.
          # A target_roas of 3.5 corresponds to a 350% return on ad spend.
          c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
          c.maximize_conversion_value =
            client.resource.maximize_conversion_value do |mcv|
              mcv.target_roas = 3.5
            end
  
          # Assign the resource name with a temporary ID.
          c.resource_name =
            client.path.campaign(
              customer_id,
              PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
            )
  
          # Set the budget using the given budget resource name.
          c.campaign_budget =
            client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
        end
    end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  sub create_campaign_operation {
    my ($customer_id, $hotel_property_asset_set_resource_name) = @_;
  
    # Create a mutate operation that creates a campaign operation.
    return
      Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
      new({
        campaignOperation =>
          Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
          ->new({
            create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
                # Assign the resource name with a temporary ID.
                resourceName =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                  $customer_id, CAMPAIGN_TEMPORARY_ID
                  ),
                name => "Performance Max for travel goals campaign #'" . uniqid(),
                # Set the budget using the given budget resource name.
                campaignBudget =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
                  $customer_id, BUDGET_TEMPORARY_ID
                  ),
                # Set the campaign status as PAUSED. The campaign is the only entity in
                # the mutate request that should have its status set.
                status =>
                  Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
                # All Performance Max campaigns have an advertisingChannelType of
                # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
                advertisingChannelType => PERFORMANCE_MAX,
  
                # To create a Performance Max for travel goals campaign, you need to set
                # `hotelPropertyAssetSet`.
                hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,
  
                # Bidding strategy must be set directly on the campaign.
                # Setting a portfolio bidding strategy by resource name is not supported.
                # Max Conversion and Max Conversion Value are the only strategies
                # supported for Performance Max campaigns.
                # An optional ROAS (Return on Advertising Spend) can be set for
                # maximizeConversionValue. The ROAS value must be specified as a ratio in
                # the API. It is calculated by dividing "total value" by "total spend".
                # For more information on Max Conversion Value, see the support article:
                # http://support.google.com/google-ads/answer/7684216.
                # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
                maximizeConversionValue =>
                  Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
                  new({
                    targetRoas => 3.5
                  })})})});
  }
  add_performance_max_for_travel_goals_campaign.pl
        

• แทนที่จะสร้างกลุ่มชิ้นงานใหม่ตั้งแต่ต้น ตอนนี้คุณสามารถใช้ คำแนะนำจาก TravelAssetSugestionService.SuggestTravelAssets เมื่อสร้างกลุ่มชิ้นงาน คุณต้องเพิ่มชิ้นงานเพื่อให้เป็นไปตาม ข้อกำหนดขั้นต่ำของเนื้อหา Performance Max หากชิ้นงานที่แนะนําไม่เพียงพอ

• คุณจะต้องลิงก์ชิ้นงานโรงแรมทั้งหมดกับ กลุ่มชิ้นงานที่สร้างขึ้นเพื่อใช้ Performance Max สำหรับเป้าหมายการท่องเที่ยว หากไม่มีลิงก์เหล่านี้ แคมเปญจะเป็น Performance Max ปกติ แคมเปญ

  Java

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  AssetGroupAsset hotelProperyAssetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setAsset(hotelPropertyAssetResourceName)
          .setAssetGroup(assetGroupResourceName)
          .setFieldType(AssetFieldType.HOTEL_PROPERTY)
          .build();
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetGroupAssetOperation(
              AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
          .build());
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#

  // Link the previously created hotel property asset to the asset group. In the
  // real-world scenario, you'd need to do this step several times for each hotel property
  // asset.
  AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
  {
      Asset = hotelPropertyAssetResourceName,
      AssetGroup = assetGroupResourceName,
      FieldType = AssetFieldType.HotelProperty
  };
  
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.Add(new MutateOperation
  {
      AssetGroupAssetOperation = new AssetGroupAssetOperation
      {
          Create = hotelPropertyAssetGroupAsset
      }
  });
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  $operations[] = new MutateOperation([
      'asset_group_asset_operation' => new AssetGroupAssetOperation([
          'create' => new AssetGroupAsset([
              'asset' => $hotelPropertyAssetResourceName,
              'asset_group' => $assetGroupResourceName,
              'field_type' => AssetFieldType::HOTEL_PROPERTY
          ])
      ])
  ]);
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  # Link the previously created hotel property asset to the asset group. If
  # there are multiple assets, these steps to create a new operation need to
  # be performed for each asset.
  asset_group_asset_mutate_operation = client.get_type("MutateOperation")
  asset_group_asset = (
      asset_group_asset_mutate_operation.asset_group_asset_operation.create
  )
  asset_group_asset.asset = hotel_property_asset_resource_name
  asset_group_asset.asset_group = asset_group_resource_name
  asset_group_asset.field_type = (
      client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
  )
  operations.append(asset_group_asset_mutate_operation)
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Link the previously created hotel property asset to the asset group.
  # In the real-world scenario, you'd need to do this step several times for
  # each hotel property asset.
  operations << client.operation.mutate do |m|
    m.asset_group_asset_operation =
      client.operation.create_resource.asset_group_asset do |aga|
        aga.field_type = :HOTEL_PROPERTY
        aga.asset_group =
          client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
        aga.asset = hotel_property_asset_resource_name
      end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  # Link the previously created hotel property asset to the asset group. In the real-world
  # scenario, you'd need to do this step several times for each hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupAssetOperation =>
        Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
              asset      => $hotel_property_asset_resource_name,
              assetGroup => $asset_group_resource_name,
              fieldType  => HOTEL_PROPERTY
            })})});
  add_performance_max_for_travel_goals_campaign.pl