Seyahat hedefleri için Maksimum Performans

Seyahat hedefleri için Maksimum Performans kampanyaları; Arama Ağı, Görüntülü Reklam Ağı, Video ve Keşfet gibi Google kanallarında yayınlanan otel mülkleri için reklamlar oluşturmanıza olanak tanır. Kanallar arasında otomatik bütçe ayırma, nihai URL genişletmesi, Arama'da daha fazla reklam kapsamı ve her otel mülkü için öğe grubu olarak oluşturulacak öğeler için öneriler de ayrıca sunulur.

Otel Reklamları'nın aksine, seyahat hedefleri için Maksimum Performans'ı kullanmak için bir Hotel Center hesabına erişiminiz olması gerekmez.

Seyahat hedefleri için Maksimum Performans kampanyası oluşturma

Seyahat hedefleri için Maksimum Performans kampanyası oluşturma adımları aşağıda verilmiştir:

  1. Bir öğe grubu, tüm otel mülkleriniz için öğeler ve oluşturulan öğe grubu ile öğeleri bağlamak için öğe grubu öğeleri oluşturun.
  2. (Önerilir) Öğe grubu oluşturmak için kullanabileceğiniz önerilen öğeler alın.
  3. Öğe grubunu ve önerilen öğeleri kullanarak bir Maksimum Performans kampanyası oluşturun.

Otel mülkleriniz için öğe varlıkları oluşturun

  1. AssetSet.type değerini AssetSetType.HOTEL_PROPERTY olarak ayarlayarak HOTEL_PROPERTY türünde bir otel mülkü öğe grubu oluşturun. Oluşturulan öğe grubunun kaynak adını sonraki adımlarda kullanacaksınız.

    Java

    private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
  // Creates an asset set operation for a hotel property asset set.
  AssetSetOperation assetSetOperation =
      AssetSetOperation.newBuilder()
          .setCreate(
              AssetSet.newBuilder()
                  .setName(
                      "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                  .setType(AssetSetType.HOTEL_PROPERTY))
          .build();
  try (AssetSetServiceClient assetSetServiceClient =
      googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
    MutateAssetSetsResponse mutateAssetSetsResponse =
        assetSetServiceClient.mutateAssetSets(
            Long.toString(customerId), ImmutableList.of(assetSetOperation));
    String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
    System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
    return assetSetResourceName;
  }
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
{
    AssetSetOperation operation = new AssetSetOperation()
    {
        Create = new AssetSet {
            Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
            Type = AssetSetType.HotelProperty
        }
    };

    AssetSetServiceClient assetSetService = client.GetService(Services.V16.AssetSetService);

    MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
        customerId.ToString(),
        new List<AssetSetOperation> { operation }
    );

    string assetResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
    return assetResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createHotelAssetSet(
    GoogleAdsClient $googleAdsClient,
    int $customerId
): string {
    // Creates an asset set operation for a hotel property asset set.
    $assetSetOperation = new AssetSetOperation([
        // Creates a hotel property asset set.
        'create' => new AssetSet([
            'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
            'type' => AssetSetType::HOTEL_PROPERTY
        ])
    ]);

    // Issues a mutate request to add a hotel asset set and prints its information.
    $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
    $response = $assetSetServiceClient->mutateAssetSets(
        MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
    );
    $assetSetResourceName = $response->getResults()[0]->getResourceName();
    printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
    return $assetSetResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_hotel_asset_set(client, customer_id):
    """Creates a hotel property asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        the created hotel property asset set's resource name.
    """
    # Creates an asset set operation for a hotel property asset set.
    operation = client.get_type("AssetSetOperation")
    # Creates a hotel property asset set.
    asset_set = operation.create
    asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
    asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY

    # Issues a mutate request to add a hotel asset set.
    asset_set_service = client.get_service("AssetSetService")
    response = asset_set_service.mutate_asset_sets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created an asset set with resource name: '{resource_name}'")

    return resource_name
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a hotel property asset set.
def create_hotel_asset_set(client, customer_id)
  operation =
    client.operation.create_resource.asset_set do |asset_set|
      asset_set.name = "My Hotel propery asset set #{Time.now}"
      asset_set.type = :HOTEL_PROPERTY
    end

  # Sends the mutate request.
  response =
    client.service.asset_set.mutate_asset_sets(
      customer_id: customer_id,
      operations: [operation]
    )

  # Prints some information about the response.
  response.results.first.resource_name
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_hotel_asset_set {
  my ($api_client, $customer_id) = @_;

  my $asset_set_operation =
    Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation->
    new({
      # Creates a hotel property asset set.
      create => Google::Ads::GoogleAds::V16::Resources::AssetSet->new({
          name => 'My Hotel propery asset set #' . uniqid(),
          type => HOTEL_PROPERTY
        })});
  # Issues a mutate request to add a hotel asset set and prints its information.
  my $response = $api_client->AssetSetService()->mutate({
      customerId => $customer_id,
      operations => [$asset_set_operation]});

  my $asset_set_resource_name = $response->{results}[0]{resourceName};
  printf "Created an asset set with resource name: '%s'.\n",
    $asset_set_resource_name;

  return $asset_set_resource_name;
}
    add_performance_max_for_travel_goals_campaign.pl

  2. Otellerinizin her biri için aşağıdakileri yapın:

    1. Asset.hotel_property_asset öğesini HotelPropertyAsset nesnesine ayarlayarak bir öğe oluşturun.

      Basitlik açısından, kod örneğimiz yalnızca bir otel mülkü öğesi oluşturur.

    2. Oluşturulan HotelPropertyAsset nesnesinin place_id değerini otel mülkünün yer kimliğine ayarlayın. Yer kimliği, Google Haritalar'da bir yeri tanımlayan benzersiz bir kimliktir. Yer kimliği bulucu ile mülkünüzü arayabilirsiniz.

    3. Yeni bir AssetSetAsset oluşturup asset_set öğesini oluşturulan öğe grubunun kaynak adına ve asset öğesini, oluşturulan otel mülkü öğesinin kaynak adına ayarlayarak yukarıdaki öğe grubunu öğeye bağlamak için bir öğe grubu öğesi oluşturun.

    Java

    private String createHotelAsset(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String placeId,
    String hotelPropertyAssetSetResourceName) {
  // Uses the GoogleAdService to create an asset and asset set asset in a single request.
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
  // Creates a mutate operation for a hotel property asset.
  Asset hotelPropertyAsset =
      Asset.newBuilder()
          .setResourceName(assetResourceName)
          .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
          .build());

  // Creates a mutate operation for an asset set asset.
  AssetSetAsset assetSetAsset =
      AssetSetAsset.newBuilder()
          .setAsset(assetResourceName)
          .setAssetSet(hotelPropertyAssetSetResourceName)
          .build();
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
          .build());
  // Issues a mutate request to create all entities.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    MutateGoogleAdsResponse mutateGoogleAdsResponse =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    System.out.println("Created the following entities for the hotel asset:");
    printResponseDetails(mutateGoogleAdsResponse);
    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return mutateGoogleAdsResponse
        .getMutateOperationResponses(0)
        .getAssetResult()
        .getResourceName();
  }
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private string CreateHotelAsset(
    GoogleAdsClient client, long customerId, string placeId,
    string hotelPropertyAssetSetResourceName)
{
    // Uses the GoogleAdService to create an asset and asset set asset in a single request.
    List<MutateOperation> mutateOperations = new List<MutateOperation>();
    string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);

    // Creates a mutate operation for a hotel property asset.
    Asset hotelPropertyAsset = new Asset()
    {
        ResourceName = assetResourceName,
        HotelPropertyAsset = new HotelPropertyAsset
        {
            PlaceId = placeId
        }
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetOperation = new AssetOperation
        {
           Create = hotelPropertyAsset
        }
    });

    // Creates a mutate operation for an asset set asset.
    AssetSetAsset assetSetAsset = new AssetSetAsset
    {
        Asset = assetResourceName,
        AssetSet = hotelPropertyAssetSetResourceName
    };
    mutateOperations.Add(new MutateOperation
    {
        AssetSetAssetOperation = new AssetSetAssetOperation
        {
            Create = assetSetAsset
        }
    });

    // Issues a mutate request to create all entities.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V16.GoogleAdsService);

    MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
    Console.WriteLine("Created the following entities for the hotel asset:");
    PrintResponseDetails(response);

    return response.MutateOperationResponses[0].AssetResult.ResourceName;
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createHotelAsset(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId,
    string $assetSetResourceName
): string {
    // We use the GoogleAdService to create an asset and asset set asset in a single
    // request.
    $operations = [];
    $assetResourceName =
        ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
    // Creates a mutate operation for a hotel property asset.
    $operations[] = new MutateOperation([
        'asset_operation' => new AssetOperation([
            // Creates a hotel property asset.
            'create' => new Asset([
                'resource_name' => $assetResourceName,
                // Creates a hotel property asset for the place ID.
                'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
            ])
        ])
    ]);
    // Creates a mutate operation for an asset set asset.
    $operations[] = new MutateOperation([
        'asset_set_asset_operation' => new AssetSetAssetOperation([
            // Creates an asset set asset.
            'create' => new AssetSetAsset([
                'asset' => $assetResourceName,
                'asset_set' => $assetSetResourceName
            ])
        ])
    ]);

    // Issues a mutate request to create all entities.
    $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
    /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
    $mutateGoogleAdsResponse =
        $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
    print "Created the following entities for the hotel asset:" . PHP_EOL;
    self::printResponseDetails($mutateGoogleAdsResponse);

    // Returns the created asset resource name, which will be used later to create an asset
    // group. Other resource names are not used later.
    return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
        ->getResourceName();
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
    """Creates a hotel property asset using the specified place ID.

    The place ID must belong to a hotel property. Then, links it to the
    specified asset set.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
        asset_set_resource_name: an asset set resource name

    Returns:
        the created hotel property asset's resource name.
    """
    # We use the GoogleAdService to create an asset and asset set asset in a
    # single request.
    googleads_service = client.get_service("GoogleAdsService")
    asset_resource_name = googleads_service.asset_path(
        customer_id, ASSET_TEMPORARY_ID
    )

    # Creates a mutate operation for a hotel property asset.
    asset_mutate_operation = client.get_type("MutateOperation")
    # Creates a hotel property asset.
    asset = asset_mutate_operation.asset_operation.create
    asset.resource_name = asset_resource_name
    # Creates a hotel property asset for the place ID.
    asset.hotel_property_asset.place_id = place_id

    # Creates a mutate operation for an asset set asset.
    asset_set_asset_mutate_operation = client.get_type("MutateOperation")
    # Creates an asset set asset.
    asset_set_asset = (
        asset_set_asset_mutate_operation.asset_set_asset_operation.create
    )
    asset_set_asset.asset = asset_resource_name
    asset_set_asset.asset_set = asset_set_resource_name

    # Issues a mutate request to create all entities.
    response = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=[
            asset_mutate_operation,
            asset_set_asset_mutate_operation,
        ],
    )
    print("Created the following entities for the hotel asset:")
    print_response_details(response)

    return response.mutate_operation_responses[0].asset_result.resource_name
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a hotel property asset using the specified place ID.
# The place ID must belong to a hotel property. Then, links it to the
# specified asset set.
# See https://developers.google.com/places/web-service/place-id to search for a
# hotel place ID.
def create_hotel_asset(
  client,
  customer_id,
  place_id,
  hotel_property_asset_set_resource_name
)
  asset_operation =
    client.operation.create_resource.asset do |asset|
      asset.name = 'Ad Media Bundle'
      asset.hotel_property_asset =
        client.resource.hotel_property_asset do |hotel_asset|
          hotel_asset.place_id = place_id
        end
    end

  # Send the mutate request.
  response =
    client.service.asset.mutate_assets(
      customer_id: customer_id,
      operations: [asset_operation]
    )

  asset_resource_name = response.results.first.resource_name

  # Creates a mutate operation for an asset set asset.
  asset_set_asset_operation =
    client.operation.create_resource.asset_set_asset do |asa|
      asa.asset = asset_resource_name
      asa.asset_set = hotel_property_asset_set_resource_name
    end

  # Sends the mutate request.
  response =
    client.service.asset_set_asset.mutate_asset_set_assets(
      customer_id: customer_id,
      operations: [asset_set_asset_operation]
    )

  asset_resource_name
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_hotel_asset {
  my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;

  # We use the GoogleAdService to create an asset and asset set asset in a single request.
  my $operations = [];
  my $asset_resource_name =
    Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset($customer_id,
    ASSET_TEMPORARY_ID);

  # Create a mutate operation for a hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->
        new({
          create => Google::Ads::GoogleAds::V16::Resources::Asset->new({
              resourceName       => $asset_resource_name,
              hotelPropertyAsset =>
                Google::Ads::GoogleAds::V16::Common::HotelPropertyAsset->new({
                  placeId => $place_id
                })})})});

  # Create a mutate operation for an asset set asset.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetSetAssetOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({
              asset    => $asset_resource_name,
              assetSet => $asset_set_resource_name
            })})});

  # Issue a mutate request to create all entities.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  printf "Created the following entities for the hotel asset:\n";
  print_response_details($mutate_google_ads_response);

  # Return the created asset resource name, which will be used later to create an asset
  # group. Other resource names are not used later.
  return $mutate_google_ads_response->{mutateOperationResponses}[0]
    {assetResult}{resourceName};
}
    add_performance_max_for_travel_goals_campaign.pl

Öğe grubu oluşturmak için kullanabileceğiniz önerilen öğeler alma

Otel mülkleriniz için önerilen öğeler almak amacıyla TravelAssetSugestionService.SuggestTravelAssets kullanabilirsiniz. Önerileri aldıktan sonra, bir sonraki adımda öğe grubunda öğe oluşturmak için bunları kullanabilirsiniz.

Java

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java

C#

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V16.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs

PHP

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php

Python

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py

Ruby

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb

Perl

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl

Uyarılar

  • Bu yöntemde mümkün olduğunca fazla çaba sarf edildiğinden öneri alamayabilirsiniz.
  • Hizmet, bir öğe grubu oluşturmak için ihtiyacınız olan tüm gerekli öğeleri döndürmeyebilir. Bu durumda, şartları karşılamak için kendi öğelerinizi oluşturun.

Öğe grubunu ve önerilen öğeleri kullanarak bir Maksimum Performans kampanyası oluşturun

Bu kampanya, Maksimum Performans kampanyasının bir alt türü olduğundan minimum öğe koşulları ve kampanya bütçesinin paylaşılamaması gibi temel Maksimum Performans koşulları ve kısıtlamalarına sahiptir.

Genel olarak, Maksimum Performans kampanyası oluşturma adımlarının çoğunu uygulayabilirsiniz. Dikkate değer farklar şunlardır:

  • Kampanya oluştururken ilk adımda oluşturulan öğe grubunun kaynak adına Campaign.hotel_property_asset_set değerini de belirtmeniz gerekir.

    Java

    private MutateOperation createCampaignOperation(
    long customerId, String hotelPropertyAssetSetResourceName) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Assigns the resource name with a temporary ID.
          .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    private MutateOperation CreateCampaignOperation(long customerId,
    string hotelPropertyAssetSetResourceName)
{
    Campaign performanceMaxCampaign = new Campaign
    {
        Name = "Performance Max for travel goals campaign #" +
            ExampleUtilities.GetRandomString(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,
        // All Performance Max campaigns have an advertising_channel_type of
        // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
        // To create a Performance Max for travel goals campaign, you need to set
        // `hotel_property_asset_set`.
        HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
        // Bidding strategy must be set directly on the campaign.
        // Setting a portfolio bidding strategy by resource name is not supported.
        // Max Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns.
        // An optional ROAS (Return on Advertising Spend) can be set for
        // maximize_conversion_value. The ROAS value must be specified as a ratio in
        // the API. It is calculated by dividing "total value" by "total spend".
        // For more information on Maximize Conversion Value, see the support
        // article: http://support.google.com/google-ads/answer/7684216.
        // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue
        {
            TargetRoas = 3.5
        },
        // Assigns the resource name with a temporary ID.
        ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
    };

    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = performanceMaxCampaign
        }
    };
}
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    private static function createCampaignOperation(
    int $customerId,
    string $hotelPropertyAssetSetResourceName
): MutateOperation {
    // Creates a mutate operation that creates a campaign.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max for travel goals campaign #'
                    . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // To create a Performance Max for travel goals campaign, you need to set
                // `hotel_property_asset_set`.
                'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: https://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ])
            ])
        ])
    ]);
}
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    def create_campaign_operation(
    client, customer_id, hotel_property_asset_set_resource_name
):
    """Creates a mutate operation that creates a new Performance Max campaign.

    Links the specified hotel property asset set to this campaign.

    A temporary ID will be assigned to this campaign budget so that it can be
    referenced by other objects being created in the same mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        hotel_property_asset_set_resource_name: the resource name for a hotel
            property asset set.

    Returns:
        a MutateOperation message that creates a new Performance Max campaign.
    """
    googleads_service = client.get_service("GoogleAdsService")
    # Creates a mutate operation that creates a campaign.
    operation = client.get_type("MutateOperation")
    campaign = operation.campaign_operation.create
    campaign.name = (
        f"Performance Max for travel goals campaign #{get_printable_datetime}"
    )
    # Assigns the resource name with a temporary ID.
    campaign.resource_name = googleads_service.campaign_path(
        customer_id, CAMPAIGN_TEMPORARY_ID
    )
    # Sets the budget using the given budget resource name.
    campaign.campaign_budget = googleads_service.campaign_budget_path(
        customer_id, BUDGET_TEMPORARY_ID
    )
    # The campaign is the only entity in the mutate request that should have its
    # status set.
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # To create a Performance Max for travel goals campaign, you need to set
    # the `hotel_property_asset_set` field.
    campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: https://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.maximize_conversion_value.target_roas = 3.5

    return operation
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
  client,
  customer_id,
  hotel_property_asset_set_resource_name
)
  client.operation.mutate do |m|
    m.campaign_operation =
      client.operation.create_resource.campaign do |c|
        c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"

        # Set the campaign status as PAUSED. The campaign is the only entity in
        # the mutate request that should have its status set.
        c.status = :PAUSED

        # All Performance Max campaigns have an advertising_channel_type of
        # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
        c.advertising_channel_type = :PERFORMANCE_MAX

        # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
        c.hotel_property_asset_set = hotel_property_asset_set_resource_name

        # Bidding strategy must be set directly on the campaign.
        # Setting a portfolio bidding strategy by resource name is not supported.
        # Max Conversion and Maximize Conversion Value are the only strategies
        # supported for Performance Max campaigns.
        # An optional ROAS (Return on Advertising Spend) can be set for
        # maximize_conversion_value. The ROAS value must be specified as a ratio
        # in the API. It is calculated by dividing "total value" by "total spend".
        # For more information on Maximize Conversion Value, see the support
        # article: http://support.google.com/google-ads/answer/7684216.
        # A target_roas of 3.5 corresponds to a 350% return on ad spend.
        c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
        c.maximize_conversion_value =
          client.resource.maximize_conversion_value do |mcv|
            mcv.target_roas = 3.5
          end

        # Assign the resource name with a temporary ID.
        c.resource_name =
          client.path.campaign(
            customer_id,
            PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
          )

        # Set the budget using the given budget resource name.
        c.campaign_budget =
          client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
      end
  end
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    sub create_campaign_operation {
  my ($customer_id, $hotel_property_asset_set_resource_name) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                $customer_id, CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max for travel goals campaign #'" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # To create a Performance Max for travel goals campaign, you need to set
              # `hotelPropertyAssetSet`.
              hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Max Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Max Conversion Value, see the support article:
              # http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V16::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                })})})});
}
    add_performance_max_for_travel_goals_campaign.pl

  • Sıfırdan bir öğe grubu oluşturmak yerine artık öğe grubunu oluştururken TravelAssetSugestionService.SuggestTravelAssets tarafından sunulan öneriyi kullanabilirsiniz. Önerilen öğeler yeterli değilse Maksimum Performans'ın minimum öğe koşullarını karşılamak için daha fazla öğe eklemeniz gerekir.

  • Seyahat hedefleri için Maksimum Performans'ı denemek istiyorsanız tüm otel mülkü öğelerini, oluşturduğunuz öğe grubuna bağlamanız gerekir. Bu bağlantılar olmadan kampanya, normal bir Maksimum Performans kampanyası olur.

    Java

    // Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
AssetGroupAsset hotelProperyAssetGroupAsset =
    AssetGroupAsset.newBuilder()
        .setAsset(hotelPropertyAssetResourceName)
        .setAssetGroup(assetGroupResourceName)
        .setFieldType(AssetFieldType.HOTEL_PROPERTY)
        .build();
// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupAssetOperation(
            AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
        .build());
    AddPerformanceMaxForTravelGoalsCampaign.java

    C#

    // Link the previously created hotel property asset to the asset group. In the
// real-world scenario, you'd need to do this step several times for each hotel property
// asset.
AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
{
    Asset = hotelPropertyAssetResourceName,
    AssetGroup = assetGroupResourceName,
    FieldType = AssetFieldType.HotelProperty
};

// Adds an operation to link the hotel property asset to the asset group.
mutateOperations.Add(new MutateOperation
{
    AssetGroupAssetOperation = new AssetGroupAssetOperation
    {
        Create = hotelPropertyAssetGroupAsset
    }
});
    AddPerformanceMaxForTravelGoalsCampaign.cs

    PHP

    // Link the previously created hotel property asset to the asset group. In the real-world
// scenario, you'd need to do this step several times for each hotel property asset.
$operations[] = new MutateOperation([
    'asset_group_asset_operation' => new AssetGroupAssetOperation([
        'create' => new AssetGroupAsset([
            'asset' => $hotelPropertyAssetResourceName,
            'asset_group' => $assetGroupResourceName,
            'field_type' => AssetFieldType::HOTEL_PROPERTY
        ])
    ])
]);
    AddPerformanceMaxForTravelGoalsCampaign.php

    Python

    # Link the previously created hotel property asset to the asset group. If
# there are multiple assets, these steps to create a new operation need to
# be performed for each asset.
asset_group_asset_mutate_operation = client.get_type("MutateOperation")
asset_group_asset = (
    asset_group_asset_mutate_operation.asset_group_asset_operation.create
)
asset_group_asset.asset = hotel_property_asset_resource_name
asset_group_asset.asset_group = asset_group_resource_name
asset_group_asset.field_type = (
    client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
)
operations.append(asset_group_asset_mutate_operation)
    add_performance_max_for_travel_goals_campaign.py

    Ruby

    # Link the previously created hotel property asset to the asset group.
# In the real-world scenario, you'd need to do this step several times for
# each hotel property asset.
operations << client.operation.mutate do |m|
  m.asset_group_asset_operation =
    client.operation.create_resource.asset_group_asset do |aga|
      aga.field_type = :HOTEL_PROPERTY
      aga.asset_group =
        client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
      aga.asset = hotel_property_asset_resource_name
    end
end
    add_performance_max_for_travel_goals_campaign.rb

    Perl

    # Link the previously created hotel property asset to the asset group. In the real-world
# scenario, you'd need to do this step several times for each hotel property asset.
push @$operations,
  Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
  new({
    assetGroupAssetOperation =>
      Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation
      ->new({
        create =>
          Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({
            asset      => $hotel_property_asset_resource_name,
            assetGroup => $asset_group_resource_name,
            fieldType  => HOTEL_PROPERTY
          })})});
    add_performance_max_for_travel_goals_campaign.pl

Önceki
Ürün feed'i ile online satışlar
Sonraki
Bütçe oluşturma