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尽可能提高转化次数和尽可能提高转化价值
概要介绍了两种主要的智能出价策略类型,即“尽可能提高转化次数”和“尽可能提高转化价值”,以及它们可应用于广告系列的不同方式。
请参阅幻灯片。
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最后更新时间 (UTC):2023-03-01。
[null,null,["最后更新时间 (UTC):2023-03-01。"],[[["Smart Bidding utilizes machine learning to optimize bids in real-time, based on a variety of signals to help you achieve your specific goals."],["Maximize Conversions is an automated bidding strategy that automatically sets bids to help you get the most conversions for your campaign while spending your budget."],["Maximize Conversion Value focuses on getting you the most conversion value possible within your set budget by automatically finding an optimal CPC bid for each auction."],["Target CPA (tCPA) lets you set an average amount you're willing to pay for a conversion and helps you get more conversions at or below that target."],["Target ROAS (tROAS) lets you set a target return on ad spend and helps you get more conversion value while trying to achieve your target."]]],[]]