Display Expansion
Display Expansion allows your
Search campaign to use any unspent Search budget to show ads on the Google
Display Network, aiming for a similar cost-per-conversion. This feature is
compatible with AI Max for Search. To enable Display Expansion, turn on the
targetContentNetwork option in
NetworkSettings:
"networkSettings": {
"targetGoogleSearch": true,
"targetSearchNetwork": true,
"targetContentNetwork": true
}
Other optional components for Search campaigns include audience targeting, location targeting, and negative keywords, which can be added as campaign or ad group criteria.