Google Ads 實體
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
Google Ads 指令碼適用於下列 Google Ads 實體：
- 帳戶
- 取得帳戶資訊。也可以擷取管理員帳戶的帳戶。
- [廣告群組]
- 暫停、啟用或變更預設關鍵字最高單次點擊出價。建立關鍵字、延展型文字廣告和排除關鍵字。
- 廣告參數
- 建立或移除廣告參數。
- 廣告
- 暫停、啟用、移除或取得廣告。
- 廣告時段
- 取得或移除廣告時段。設定出價調節係數。
- 出價策略
- 存取帳戶層級的彈性出價策略。進一步瞭解出價。
- 預算訂單
- 查詢預算訂單。
- 預算
- 取得或設定預算金額。
- 廣告活動
- 暫停、啟用或修改預算。建立廣告群組和排除關鍵字。
- 螢幕
- 為關鍵字、刊登位置、主題或目標對象建立、移除或變更千次曝光出價和最高單次點擊出價。
- 擴充功能
- 建立或移除廣告額外資訊：摘要、訊息、行動應用程式、電話號碼、評論、網站連結或摘要。
- 關鍵字
- 暫停、啟用、移除或變更最高單次點擊出價。僅搜尋關鍵字。
- 標籤
- 建立、移除、套用至實體或從實體移除標籤。
- 排除關鍵字
- 建立或移除。
- 報表
- 支援所有列出的報表。
- 共用組合
- 包括支援排除刊登位置清單和排除關鍵字清單。
- 在廣告活動之間共用排除關鍵字或刊登位置清單。
- 購物廣告活動
- 設定或管理購物廣告活動。
- 指定目標
- 存取廣告活動層級指定目標。可用的目標包括地點、鄰近地區、平台、語言、內容標籤和目標對象。
- 使用者名單
- 查詢或管理使用者名單。
- 影片廣告活動
- 管理影片廣告活動。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-27 (世界標準時間)。
[null,null,["上次更新時間：2025-08-27 (世界標準時間)。"],[[["\u003cp\u003eGoogle Ads scripts can manage various Google Ads entities, such as accounts, ad groups, ads, campaigns, and more.\u003c/p\u003e\n"],["\u003cp\u003eScripts can automate tasks like pausing/enabling entities, adjusting bids, creating keywords and ads, and managing budgets.\u003c/p\u003e\n"],["\u003cp\u003eThey provide access to reporting data, allowing for customized analysis and insights.\u003c/p\u003e\n"],["\u003cp\u003eScripts support advanced features like ad customizers, ad params, and user lists.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads scripts can be used to manage Shopping and Video campaigns as well as campaign-level targeting options.\u003c/p\u003e\n"]]],[],null,["# Google Ads Entities\n\nGoogle Ads scripts work with the following Google Ads entities:\n\n[Account](/google-ads/scripts/docs/reference/adsapp/adsapp_account)\n: Get account information. Can also\n [fetch accounts of a manager account](/google-ads/scripts/docs/reference/adsmanagerapp/adsmanagerapp#accounts).\n\n[Ad groups](/google-ads/scripts/docs/reference/adsapp/adsapp_adgroup)\n: Pause, enable, or change default keyword max CPC bid. Create keywords,\n expanded text ads, and negative keywords.\n\n[Ad params](/google-ads/scripts/docs/reference/adsapp/adsapp_adparam)\n: Create or remove [ad params](/google-ads/scripts/docs/features/ad-params).\n\n[Ads](/google-ads/scripts/docs/reference/adsapp/adsapp_ad)\n: Pause, enable, remove, or get an ad.\n\n[Ad schedule](/google-ads/scripts/docs/reference/adsapp/adsapp_adschedule)\n: Get or remove an ad schedule. Set bid modifier.\n\n[Bidding Strategy](/google-ads/scripts/docs/reference/adsapp/adsapp_biddingstrategy)\n: Access account-level flexible bidding strategies. More about [bidding](/google-ads/scripts/docs/features/bidding).\n\n[Budget orders](/google-ads/scripts/docs/reference/adsapp/adsapp_budgetorder)\n: Query budget orders.\n\n[Budgets](/google-ads/scripts/docs/reference/adsapp/adsapp_budget)\n: Get or set budget amount.\n\n[Campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_campaign)\n: Pause, enable, or modify budget. Create ad groups and negative keywords.\n\n[Display](/google-ads/scripts/docs/reference/adsapp/adsapp#display)\n: Create, remove, or change CPM and max CPC bid for keywords, placements,\n topics, or audiences.\n\n[Extensions](/google-ads/scripts/docs/reference/adsapp/adsapp_extensions)\n: Create or remove ad extensions: callout, message, mobile app, phone number,\n review, sitelink, or snippet.\n\n[Keywords](/google-ads/scripts/docs/reference/adsapp/adsapp_keyword)\n: Pause, enable, remove, or change max CPC bid. Search keywords only.\n\n[Labels](/google-ads/scripts/docs/reference/adsapp/adsapp_label)\n: Create, remove, apply to, or remove [labels](/google-ads/scripts/docs/features/labels) from entities.\n\n[Negative keywords](/google-ads/scripts/docs/reference/adsapp/adsapp_negativekeyword)\n: Create or remove.\n\n[Reports](/google-ads/scripts/docs/reference/adsapp/adsapp_report)\n: Support for all [listed reports](/google-ads/api/fields/latest/overview).\n\nShared sets\n: Includes supports for both\n [excluded placement list](/google-ads/scripts/docs/reference/adsapp/adsapp_excludedplacementlist)\n and [negative keyword list](/google-ads/scripts/docs/reference/adsapp/adsapp_negativekeywordlist).\n: Share negative keyword or placement lists across campaigns.\n\n[Shopping campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_shoppingcampaign)\n: Set up or manage [Shopping campaigns](/google-ads/scripts/docs/features/shopping-campaigns).\n\n[Targeting](/google-ads/scripts/docs/reference/adsapp/adsapp_targeting)\n: Access [campaign-level targeting](/google-ads/scripts/docs/features/campaign-targeting). Available targets\n include location, proximity, platforms, language, content labels, and\n audiences.\n\n[User lists](/google-ads/scripts/docs/reference/adsapp/adsapp_userlist)\n: Query or manage user lists.\n\n[Video campaigns](/google-ads/scripts/docs/reference/adsapp/adsapp_videocampaign)\n: Manage [Video campaigns](/google-ads/scripts/docs/features/video-campaigns)."]]
