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Google Ads 脚本提供了一种在基于浏览器的 IDE 中使用 JavaScript 以编程方式管理和查询 Google Ads 数据的方法。Google Ads 的大多数功能都可通过 mutate 和 search 调用在 Google Ads 脚本中使用。您可以使用脚本自动执行常见程序或与外部数据互动，适用于一个或多个 Google Ads 账号。
为何要使用脚本？
如果您符合以下条件，则可能适合使用 Google Ads 脚本：
前提条件
您只需对 JavaScript 有入门级了解即可，IDE 可帮助您进行语法突出显示、自动补全和预览。您只需拥有一个 Google Ads 账号，即可开始编写您的第一个脚本。
反馈
如果您对 Google Ads 脚本有任何反馈，欢迎告诉我们！通过 Discord 与我们联系。
如果您需要支持，请与脚本技术支持团队联系。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-09-10。
[null,null,["最后更新时间 (UTC)：2025-09-10。"],[[["\u003cp\u003eGoogle Ads scripts allow you to automate Google Ads tasks and interact with external data using JavaScript within a browser-based IDE.\u003c/p\u003e\n"],["\u003cp\u003eBasic JavaScript knowledge is sufficient to get started, and a Google Ads account is all you need.\u003c/p\u003e\n"],["\u003cp\u003eThe new Google Ads scripts experience offers a rewritten backend with benefits like ES6 support, improved performance, better validation, and enhanced campaign bidding strategy support.\u003c/p\u003e\n"],["\u003cp\u003eYou can easily transition to the new infrastructure using a toggle within the script editor.\u003c/p\u003e\n"],["\u003cp\u003eFeedback on Google Ads scripts is encouraged and can be shared through the designated forum.\u003c/p\u003e\n"]]],[],null,["Google Ads scripts provide a way to programmatically manage and query your Google Ads data\nusing JavaScript in a browser-based IDE. Most features of Google Ads are available\nin Google Ads scripts through [mutate](https://developers.google.com/google-ads/scripts/docs/features/mutate)\nand [search](https://developers.google.com/google-ads/scripts/docs/reference/adsapp/adsapp#search_query-optArgs)\ncalls. You can use scripts to automate common procedures or interact with\nexternal data---for one to many Google Ads accounts.\n\nWhy use scripts?\n\nGoogle Ads scripts may be right for you if:\n\n- You want to make changes to your Google Ads account programmatically, without needing to set up a server or coding environment.\n- You want to apply [Bulk Uploads](https://developers.google.com/google-ads/scripts/docs/features/bulk-upload) or [manage Video Campaigns](https://developers.google.com/google-ads/scripts/docs/features/video-campaigns) programmatically.\n- You want to [manage advertiser accounts at the manager level](https://developers.google.com/google-ads/scripts/docs/features/manager-scripts) by writing one script that can access all serving child accounts.\n- You want to schedule scripts to run without needing an [active user session](https://developers.google.com/google-ads/scripts/docs/concepts/authorization#why_authorization_is_necessary).\n- You want to integrate with other [Google APIs](https://developers.google.com/google-ads/scripts/docs/features/advanced-apis) or [third party APIs](https://developers.google.com/google-ads/scripts/docs/features/third-party-apis).\n- Your script will take [less than 30 minutes to run](https://developers.google.com/google-ads/scripts/docs/limits) (or 60 minutes if run in parallel from a manager account).\n\nPrerequisites\n\nOnly entry-level familiarity with JavaScript is needed---the IDE helps with\nsyntax highlighting, auto-complete, and previewing. All you need is a\n[Google Ads](//ads.google.com) account to start writing your first script.\n\nFeedback\n\nIf you have any feedback on Google Ads scripts, we would love to hear it! Reach\nout to us on [Discord](//goo.gle/google-ads-discord).\n\nIf you need support,\n[contact scripts technical support](/google-ads/scripts/docs/support/contact)."]]
