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Merchant API
- the official successor to the Content API for Shopping.
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on new features, bug fixes, and release updates of the Merchant API.
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Summary
You can use products from your Merchant Center product feeds in Google Ads
Shopping campaigns by linking your Merchant Center account to Google Ads. You
can do this manually in the Merchant Center or
automatically through the Content API for Shopping.
Manual steps
Here are the steps to link your accounts from the Merchant Center:
Click the gear icon.
Click Linked accounts.
Click Link account, then enter the
Google Ads customer ID
for the account you want to link.
Click Send link request. This sends a request to the Google Ads account.
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to accounts.insert to
create a new merchant account that's linked to your Google Ads account.
Existing merchant accounts
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to [accounts.update] with
an existing merchant account ID to link your Google Ads account to the
existing merchant account.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eLink your Merchant Center and Google Ads accounts to use product feeds in Shopping campaigns, either manually through Merchant Center or automatically via the Content API.\u003c/p\u003e\n"],["\u003cp\u003eManual linking requires "Admin" access in Merchant Center and "Administrative access" in Google Ads, involving sending a link request with your Google Ads customer ID.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic linking for new accounts involves using the \u003ccode\u003eadId\u003c/code\u003e field within the \u003ccode\u003eAccountAdsLink\u003c/code\u003e resource during account creation with the \u003ccode\u003eaccounts.insert\u003c/code\u003e call.\u003c/p\u003e\n"],["\u003cp\u003eExisting Merchant Center accounts can be linked by updating the account using the \u003ccode\u003eAccountAdsLink\u003c/code\u003e resource and \u003ccode\u003eaccounts.update\u003c/code\u003e call with your Google Ads customer ID.\u003c/p\u003e\n"]]],[],null,["# Request link in Merchant Center\n\nSummary\n-------\n\nYou can use products from your Merchant Center product feeds in Google Ads\nShopping campaigns by linking your Merchant Center account to Google Ads. You\ncan do this manually in the [Merchant Center](https://merchants.google.com) or\nautomatically through the Content API for Shopping.\n\nManual steps\n------------\n\n| Caution: Before starting the process, check your access level:\n|\n| - You must have the \"Admin\" role set in the Merchant Center to send the linking request.\n| - You must have \"Administrative Access\" to approve Merchant Center linking requests in Google Ads.\n\nHere are the steps to link your accounts from the Merchant Center:\n\n1. Click the gear icon.\n2. Click **Linked accounts**.\n3. Click **Link account** , then enter the [Google Ads customer ID](//support.google.com/google-ads/answer/1704344) for the account you want to link.\n4. Click **Send link request**. This sends a request to the Google Ads account.\n\nSee [Link your Merchant Center and Google Ads accounts](//support.google.com/google-ads/answer/6159060) for more detail.\n\nAutomatic steps\n---------------\n\nNew merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to [`accounts.insert`](/shopping-content/reference/rest/v2.1/accounts/insert) to create a new merchant account that's linked to your Google Ads account.\n\nExisting merchant accounts\n\n1. Use your Google Ads customer ID as the \\[`adId`\\] field of an \\[`AccountAdsLink`\\] resource.\n2. Use the \\[`AccountAdsLink`\\] resource in your call to \\[`accounts.update`\\] with an existing merchant account ID to link your Google Ads account to the existing merchant account.\n\nSee the [Content API for Shopping samples](/shopping-content/guides/libraries) for sample code."]]
