Accept link through Google Ads

  • After requesting the link through Merchant Center, you can accept it in Google Ads.

  • Accepting the link can be done manually through the Google Ads UI or automatically using the Google Ads API.

  • Manual approval involves navigating through "TOOLS & SETTINGS," "Linked accounts," "Google Merchant Center," and clicking "APPROVE" on the link request.

  • Automatic approval using the Google Ads API involves using the MerchantCenterLink resource and setting the MerchantCenterLinkStatus field to ENABLED for a pending link.

  • Links can be rejected or unlinked using the Google Ads API by removing the MerchantCenterLink object.

Summary

After you request the link through your Merchant Center account, you can accept the link through Google Ads. You can do this through the Google Ads UI or the Google Ads API.

Manual steps

  1. In the Google Ads UI, click TOOLS & SETTINGS.
  2. Under SETUP, click Linked accounts.
  3. Under Google Merchant Center, click MANAGE & LINK.
  4. Click VIEW REQUEST.
  5. Click APPROVE.
  6. See Approve link request in Google Ads for more detail.

Automatic steps

  1. Use the MerchantCenterLink resource to view your link requests.
  2. Use the MerchantCenterLinkStatus field to view the link status.
    • To approve a PENDING link, set the MerchantCenterLinkStatus field to ENABLED.
    • To reject a PENDING link, remove the MerchantCenterLink object.
    • To unlink an ENABLED link, remove the MerchantCenterLink object.
  3. For more information about this process and example code, see Link your Merchant Center and Google Ads accounts.