rocket
Memperkenalkan
Merchant API
- penerus resmi Content API for Shopping.
point_of_sale
Pelajari cara mengelola bisnis dan produk Anda di Google serta cara mendapatkan akses terprogram ke
data, insight, dan kemampuan unik dalam skala besar.
Mulai menggunakan Merchant API sekarang.
Membuat kampanye Shopping
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Ringkasan
Setelah berhasil menautkan akun Merchant Center ke akun Google Ads, Anda dapat membuat kampanye Shopping.
Kampanye Shopping menayangkan iklan dengan gambar, judul, harga, nama toko, dan lainnya.
Anda dapat membuat kampanye Shopping di UI Google Ads atau secara otomatis dengan Google Ads API.
Halaman ini menjelaskan cara membuat kampanye Shopping baru dengan produk dari akun penjual tertaut.
Langkah manual
- Tautkan Merchant Center ke Google Ads.
- Login ke akun Google Ads.
- Klik + KAMPANYE BARU.
- Pilih sasaran kampanye dan jenis kampanye yang ingin Anda jalankan (Shopping atau Performa Maksimal).
Pilih akun Merchant Center dan negara tempat produk Anda dijual, lalu klik LANJUTKAN.
Anda tidak dapat mengubah akun atau negara Merchant Center nanti—Anda harus membuat kampanye baru dengan setelan yang berbeda untuk akun atau negara yang berbeda.
Pilih subjenis kampanye, misalnya, Shopping Pintar.
Masukkan nama untuk kampanye Anda dan konfigurasi setelan lainnya, seperti
strategi bidding, anggaran, dan prioritas kampanye.
Klik SIMPAN & LANJUTKAN.
Pilih grup produk yang akan digunakan untuk kampanye Anda.
Upload informasi aset untuk iklan Display responsif. Langkah ini diperlukan
di UI Merchant Center.
Jika Anda tidak melihat semua produk Merchant Center di Google Ads, pastikan Anda telah menguploadnya ke feed untuk Negara Penjualan yang sama dengan yang Anda pilih di Google Ads.
Langkah otomatis
- Tautkan Merchant Center ke Google Ads.
- Tetapkan
AdvertisingChannelType ke SHOPPING.
- Tetapkan
advertising_channel_sub_type kampanye ke SHOPPING_SMART_ADS.
Buat objek ShoppingSetting dengan kolom wajib diisi berikut:
merchant_idsales_country
Anda tidak dapat mengubah merchant_id atau sales_country untuk kampanye Anda nanti. Anda harus membuat kampanye baru dengan setelan yang berbeda untuk
akun atau negara lain.
Tambahkan ShoppingSetting ke kampanye Anda.
Tetapkan strategi bidding tingkat kampanye.
Buat anggaran kampanye baru (khusus anggaran yang tidak dibagikan).
Lihat contoh kampanye Shopping dan Buat Kampanye Shopping baru untuk mengetahui informasi selengkapnya.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-08-31 UTC.
[null,null,["Terakhir diperbarui pada 2025-08-31 UTC."],[[["\u003cp\u003eShopping campaigns, featuring product details like images and prices, can be created after linking your Merchant Center and Google Ads accounts.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create Shopping campaigns through the Google Ads UI by selecting a campaign goal, Merchant Center account, and configuring settings like bidding and budget.\u003c/p\u003e\n"],["\u003cp\u003eAlternatively, automate Shopping campaign creation using the Google Ads API by defining campaign settings such as channel type, merchant ID, and sales country.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your Merchant Center products are uploaded for the designated country to ensure they appear in your Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eDetailed steps and code samples for both manual and automatic Shopping campaign creation are available in the provided documentation links.\u003c/p\u003e\n"]]],[],null,["# Create a Shopping campaign\n\nSummary\n-------\n\nAfter you've successfully linked a Merchant Center account to your\n[Google Ads](/google-ads/api/docs/start) account, you can create [Shopping\ncampaigns](https://support.google.com/google-ads/answer/2454022).\n\nShopping campaigns serve ads with an image, title, price, store name, and more.\nYou can [create a Shopping campaign](https://support.google.com/google-ads/answer/3455481) in the Google Ads UI or automatically\nwith the [Google Ads API](/google-ads/api/docs/shopping-ads/create-campaign).\n\nThis page explains how you can create a new Shopping campaign with products from\na linked merchant account.\n\nManual steps\n------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Sign in to your [Google Ads account](https://ads.google.com/).\n3. Click **+ NEW CAMPAIGN**.\n4. Select a campaign goal and the type of campaign you want to run (Shopping or Performance Max).\n5. Select your Merchant Center account and the country where your products are\n sold, then click **CONTINUE**.\n\n You can't change the Merchant Center account or country later---you'll\n have to create a new campaign with different settings for a different\n account or country.\n6. Select a campaign subtype, for example, Smart Shopping.\n\n7. Enter a name for your campaign and configure other settings, like your\n [bidding strategy](https://support.google.com/google-ads/answer/2472725), [budget](https://support.google.com/google-ads/answer/2375420), and [campaign priority](https://support.google.com/google-ads/answer/6275296).\n\n8. Click **SAVE \\& CONTINUE**.\n\n9. Choose a product group to use for your campaign.\n\n10. Upload asset information for [responsive display ads](https://support.google.com/google-ads/answer/6363750). This step is required\n in the Merchant Center UI.\n\nIf you don't see all your Merchant Center products in Google Ads, make sure\nyou've uploaded them to the feed for the same **Country of Sale** you selected\nin Google Ads.\n\nAutomatic steps\n---------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Set the [`AdvertisingChannelType`](/google-ads/api/reference/rpc/latest/AdvertisingChannelTypeEnum.AdvertisingChannelType) to `SHOPPING`.\n3. Set the campaign's `advertising_channel_sub_type` to `SHOPPING_SMART_ADS`.\n4. Create a [`ShoppingSetting`](/google-ads/api/reference/rpc/latest/Campaign.ShoppingSetting) object with the following required fields:\n\n - `merchant_id`\n - `sales_country`\n\n You can't change the `merchant_id` or `sales_country` for your campaign\n later. You need to create a new campaign with different settings for\n a different account or country.\n5. Add the `ShoppingSetting` to your campaign.\n\n6. Set a [campaign-level bid strategy](/google-ads/api/docs/shopping-ads/create-campaign#campaign_bid_strategy_2).\n\n7. Create a new campaign budget (only non-shared budgets).\n\nSee the [Shopping campaign sample](/google-ads/api/docs/shopping-ads/create-campaign) and [Create a new Shopping Campaign](/google-ads/api/docs/shopping-ads/create-campaign#smart_shopping_campaigns) for\nmore information."]]
