update
取得最新資訊
，瞭解 Merchant API 的新功能、錯誤修正和版本更新。
製作購物廣告活動
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
摘要
成功將 Merchant Center 帳戶連結至 Google Ads 帳戶後，即可建立購物廣告活動。
購物廣告活動放送的廣告會顯示圖片、名稱、價格、商店名稱等資訊。
您可以在 Google Ads 使用者介面建立購物廣告活動，也可以使用 Google Ads API 自動建立。
本頁說明如何使用已連結商家帳戶中的產品，建立新的購物廣告活動。
手動步驟
- 將 Merchant Center 連結至 Google Ads。
- 登入 Google Ads 帳戶。
- 按一下「+ 新增廣告活動」。
- 選取廣告活動目標和要放送的廣告活動類型 (購物或最高成效)。
選取 Merchant Center 帳戶和產品銷售國家/地區，然後按一下「繼續」。
之後無法變更 Merchant Center 帳戶或國家/地區，如要使用其他帳戶或國家/地區，請建立新的廣告活動並採用不同設定。
選取廣告活動子類型，例如智慧購物廣告。
輸入廣告活動名稱，並設定其他設定，例如出價策略、預算和廣告活動優先順序。
按一下「儲存並繼續」。
選擇要在廣告活動中使用的產品群組。
上傳回應式多媒體廣告的素材資源資訊。你必須在 Merchant Center 使用者介面完成這個步驟。
如果 Google Ads 中未顯示所有 Merchant Center 產品，請確認你已將產品上傳至動態饋給，且銷售國家/地區與你在 Google Ads 中選取的國家/地區相同。
自動步驟
- 將 Merchant Center 連結至 Google Ads。
- 將
AdvertisingChannelType 設為 SHOPPING。
- 將廣告活動的
advertising_channel_sub_type 設為 SHOPPING_SMART_ADS。
使用下列必填欄位建立 ShoppingSetting 物件：
merchant_idsales_country
廣告活動建立後，就無法變更 merchant_id 或 sales_country。如要為其他帳戶或國家/地區建立廣告活動，請使用不同的設定。
在廣告活動中加入 ShoppingSetting。
設定廣告活動層級出價策略。
建立新的廣告活動預算 (僅限非共用預算)。
詳情請參閱購物廣告活動範例和建立新的購物廣告活動。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-31 (世界標準時間)。
[null,null,["上次更新時間：2025-08-31 (世界標準時間)。"],[[["\u003cp\u003eShopping campaigns, featuring product details like images and prices, can be created after linking your Merchant Center and Google Ads accounts.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create Shopping campaigns through the Google Ads UI by selecting a campaign goal, Merchant Center account, and configuring settings like bidding and budget.\u003c/p\u003e\n"],["\u003cp\u003eAlternatively, automate Shopping campaign creation using the Google Ads API by defining campaign settings such as channel type, merchant ID, and sales country.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your Merchant Center products are uploaded for the designated country to ensure they appear in your Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eDetailed steps and code samples for both manual and automatic Shopping campaign creation are available in the provided documentation links.\u003c/p\u003e\n"]]],[],null,["# Create a Shopping campaign\n\nSummary\n-------\n\nAfter you've successfully linked a Merchant Center account to your\n[Google Ads](/google-ads/api/docs/start) account, you can create [Shopping\ncampaigns](https://support.google.com/google-ads/answer/2454022).\n\nShopping campaigns serve ads with an image, title, price, store name, and more.\nYou can [create a Shopping campaign](https://support.google.com/google-ads/answer/3455481) in the Google Ads UI or automatically\nwith the [Google Ads API](/google-ads/api/docs/shopping-ads/create-campaign).\n\nThis page explains how you can create a new Shopping campaign with products from\na linked merchant account.\n\nManual steps\n------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Sign in to your [Google Ads account](https://ads.google.com/).\n3. Click **+ NEW CAMPAIGN**.\n4. Select a campaign goal and the type of campaign you want to run (Shopping or Performance Max).\n5. Select your Merchant Center account and the country where your products are\n sold, then click **CONTINUE**.\n\n You can't change the Merchant Center account or country later---you'll\n have to create a new campaign with different settings for a different\n account or country.\n6. Select a campaign subtype, for example, Smart Shopping.\n\n7. Enter a name for your campaign and configure other settings, like your\n [bidding strategy](https://support.google.com/google-ads/answer/2472725), [budget](https://support.google.com/google-ads/answer/2375420), and [campaign priority](https://support.google.com/google-ads/answer/6275296).\n\n8. Click **SAVE \\& CONTINUE**.\n\n9. Choose a product group to use for your campaign.\n\n10. Upload asset information for [responsive display ads](https://support.google.com/google-ads/answer/6363750). This step is required\n in the Merchant Center UI.\n\nIf you don't see all your Merchant Center products in Google Ads, make sure\nyou've uploaded them to the feed for the same **Country of Sale** you selected\nin Google Ads.\n\nAutomatic steps\n---------------\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/feed-management/articles/t15).\n2. Set the [`AdvertisingChannelType`](/google-ads/api/reference/rpc/latest/AdvertisingChannelTypeEnum.AdvertisingChannelType) to `SHOPPING`.\n3. Set the campaign's `advertising_channel_sub_type` to `SHOPPING_SMART_ADS`.\n4. Create a [`ShoppingSetting`](/google-ads/api/reference/rpc/latest/Campaign.ShoppingSetting) object with the following required fields:\n\n - `merchant_id`\n - `sales_country`\n\n You can't change the `merchant_id` or `sales_country` for your campaign\n later. You need to create a new campaign with different settings for\n a different account or country.\n5. Add the `ShoppingSetting` to your campaign.\n\n6. Set a [campaign-level bid strategy](/google-ads/api/docs/shopping-ads/create-campaign#campaign_bid_strategy_2).\n\n7. Create a new campaign budget (only non-shared budgets).\n\nSee the [Shopping campaign sample](/google-ads/api/docs/shopping-ads/create-campaign) and [Create a new Shopping Campaign](/google-ads/api/docs/shopping-ads/create-campaign#smart_shopping_campaigns) for\nmore information."]]
