rocket
Memperkenalkan
Merchant API
- penerus resmi Content API for Shopping.
updateDapatkan info terbaru
tentang fitur baru, perbaikan bug, dan pembaruan rilis Merchant API.
point_of_sale
Pelajari cara mengelola bisnis dan produk Anda di Google serta cara mendapatkan akses terprogram ke
data, insight, dan kemampuan unik dalam skala besar.
Mulai menggunakan Merchant API sekarang.
Setiap subdivisi harus dipartisi sepenuhnya saat Anda membuat
struktur grup listingan.
Struktur hierarki harus memiliki pengelompokan untuk lainnya (Lainnya di
UI Google Ads). Operasi mutasi tidak akan berfungsi jika Anda tidak melakukannya dengan benar.
Gunakan langkah-langkah berikut untuk membuat node turunan:
Buat grup listingan baru dan tetapkan ListingGroupType ke salah satu
berikut:
UNIT. Ini adalah node daun dari hierarki. Tidak perlu dapat di-bid.
Anda tidak dapat mengajukan bid per unit di kampanye Shopping Pintar.
SUBDIVISION. Tindakan ini membagi hierarki menurut sub-divisi lain.
Jangan lupa untuk menyetel ID sementara untuk node.
Tetapkan case_value node ke ListingDimensionInfo yang ingin Anda bagi lagi (atribut produk di UI Google Ads), misalnya product_brand.
Tetapkan ID induk untuk node ke nilai getId dari
subdivisi induk atau node root.
Pohon grup listingan tidak boleh lebih dari tujuh tingkat.
Ulangi langkah kelima untuk setiap UNIT sub-divisi di tingkat hierarki saat ini.
Sertakan node daun dengan case_value kosong untuk setiap sub-pembagian. Ini
mewakili semua nilai lainnya.
Untuk setiap SUBDIVISION di tingkat saat ini:
Catat nilai ID. Ini adalah ID induk untuk tingkat berikutnya.
Turunkan pohon satu tingkat.
Ulangi langkah lima hingga tujuh.
Buat AdGroupCriterion untuk setiap UNIT. Tindakan ini mengaitkan grup listingan dengan grup iklan.
Grup iklan dan kampanye lain dengan prioritas lebih rendah mungkin masih mengajukan bid pada produk yang sesuai dengan kriteria yang sama. Terapkan negative untuk mengecualikan grup produk dari bidding.
Aktifkan grup iklan untuk mulai mengajukan bid dengan struktur grup listingan.
[null,null,["Terakhir diperbarui pada 2025-08-31 UTC."],[[["\u003cp\u003eShopping campaigns utilize product groups for bidding instead of keywords, allowing you to group similar products and set bids accordingly.\u003c/p\u003e\n"],["\u003cp\u003eYou can manually create and subdivide product groups within the Google Ads UI for granular control over your Shopping campaign structure.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads API provides a method to automatically generate and manage product groups through Listing Groups, enabling efficient large-scale campaign management.\u003c/p\u003e\n"],["\u003cp\u003eWhen creating product groups through the API, ensure a complete and partitioned tree structure, including an "other" category, for successful implementation.\u003c/p\u003e\n"],["\u003cp\u003eListing Groups can be structured with up to seven levels of subdivisions, allowing for fine-grained categorization and bidding strategies within your Shopping campaigns.\u003c/p\u003e\n"]]],[],null,["# Create product groups\n\nSummary\n-------\n\nWith Shopping campaigns, you bid on a [product group](https://support.google.com/google-ads/answer/6275317) instead of keywords.\n\nYou can create product groups after you create an ad group. All inventory items\nin a product group have the same bid.\n\nAd groups within a Shopping campaign can have up to 20,000 product groups.\n| **Key Term:** In the Google Ads API, a product group is referred to as a [Listing\n| Group](/google-ads/api/docs/shopping-ads/create-listing-groups).\n\nManual steps\n------------\n\nHere are the steps to create product groups through the Google Ads UI.\n\n1. [Create a new Shopping campaign](https://support.google.com/google-ads/answer/3455481) for **All Products**.\n2. Create a new ad group.\n3. Click **+** next to **All products** to add a subdivision.\n\n Products groups can be subdivided up to 6 times.\n4. Use the following steps to manually add subdivision values as a list:\n\n 1. Select **Bulk add values manually**.\n 2. Add each subdivision (one item per line).\n 3. Confirm the changes.\n\n This is only available for some attributes.\n5. Set a max CPC bid for each product group. If you use an automated bidding\n strategy, max CPC can be set for you.\n\nFor more detail, see [Manage a Shopping campaign with product groups](https://support.google.com/google-ads/answer/6275317).\n\nAutomatic steps\n---------------\n\nMake sure you have already completed the following:\n\n1. [Link Merchant Center to Google Ads](/google-ads/shopping/full-automation/articles/t15).\n2. Create a new [Shopping campaign](/google-ads/shopping/full-automation/articles/t18).\n3. Create a new [ad group](/google-ads/shopping/full-automation/articles/t19).\n Here are the steps to create a [Listing Group](/google-ads/api/docs/shopping-ads/create-listing-groups) through the Google Ads API:\n\n4. Use the following steps to create a root node for the [listing group](/google-ads/api/docs/shopping-ads/create-listing-groups) tree:\n\n 1. [Create a new listing group](/google-ads/api/docs/shopping-ads/create-listing-groups#listing_dimensions).\n 2. Set the ID of the root to a [temporary value](/google-ads/api/docs/shopping-ads/create-listing-groups#temporary_ids), for example `-1`.\n\n Each subdivision must be completely partitioned when you create\n a listing group tree.\n\n The tree must have a grouping for **other** (**Everything else** in the\n Google Ads UI). Mutate operations won't work if you don't do this\n correctly.\n5. Use the following steps to create a child node:\n\n 1. Create a new listing group and set the `ListingGroupType` to one of the following:\n - `UNIT`. This is a leaf node of the tree. Doesn't need to be biddable. You can't bid per unit in Smart Shopping campaigns.\n - `SUBDIVISION`. This splits the tree by another subdivision. Remember to set a temporary ID for the node.\n 2. Set the `case_value` of the node to the [`ListingDimensionInfo`](/google-ads/api/reference/rpc/latest/ListingDimensionInfo) you\n want to subdivide by (**product attribute** in the Google Ads\n UI), for example `product_brand`.\n\n To partition a product group by [`ProductBiddingCategory`](/google-ads/api/reference/rpc/latest/ProductBiddingCategoryInfo), set the\n value to a numeric ID, not the category string. You can find the ID in\n [`ProductBiddingCategoryConstant`](/google-ads/api/reference/rpc/latest/ProductBiddingCategoryConstant#id).\n 3. Set the parent ID for the node to the `getId` value of the\n parent subdivision or root node.\n\n A listing group tree can be no more than seven levels deep.\n6. Repeat step five for every `UNIT` of the subdivision at the current\n tree level.\n\n Include a leaf node with an empty `case_value` for each subdivision. This\n represents all other values.\n7. For each `SUBDIVISION` at the current level:\n\n 1. Take note of the ID value. This is the parent ID for the next level.\n 2. Follow the tree down a level.\n 3. Repeat steps five to seven.\n8. Create an [`AdGroupCriterion`](/google-ads/api/reference/rpc/latest/AdGroupCriterion) for every `UNIT`. This associates the listing\n group with the ad group.\n\n Other ad groups and campaigns with lower priority may still bid on\n products that fit the same criteria. Apply [`negative`](/google-ads/api/reference/rpc/latest/AdGroupCriterion#negative) to exclude a\n product group from bidding.\n9. Enable the ad group to start bidding with the listing group structure.\n\nSee [Create a new listing group](/google-ads/api/docs/shopping-ads/create-listing-groups#listing_dimensions) and the [python example](https://github.com/googleads/google-ads-python/blob/master/examples/shopping_ads/add_shopping_product_listing_group_tree.py)\nfor more detail.\n\nHere's an example of a listing group tree:"]]
