rocket
Meet
API Merchant
- the official successor to the Content API for Shopping.
Automazione completa
Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
Questa pagina illustra i passaggi per automatizzare gli annunci Shopping con l'API Content
for Shopping e l'API Google Ads.
Puoi utilizzare l'API Content for Shopping per:
- Creare e gestire account Merchant Center
- Gestire l'inventario dei prodotti
- Collegare Merchant Center a Google Ads
Puoi utilizzare l'API Google Ads per:
- Creare e gestire account Google Ads.
- Gestire le campagne pubblicitarie
- Collega Google Ads a Merchant Center.
Gli esempi di codice in questa guida utilizzano le librerie client dell'API Content for Shopping e le librerie client di Google Ads, che ti consigliamo di utilizzare nelle tue applicazioni se utilizzi un linguaggio supportato. In caso contrario, puoi utilizzare direttamente
l'API Content e l'API
Google Ads.
Configurare gli account
Merchant Center
Google Ads
Configurare i feed dei prodotti
Ottieni accesso API
Collegare Merchant Center a Google Ads
Configura Analytics
Salvo quando diversamente specificato, i contenuti di questa pagina sono concessi in base alla licenza Creative Commons Attribution 4.0, mentre gli esempi di codice sono concessi in base alla licenza Apache 2.0. Per ulteriori dettagli, consulta le norme del sito di Google Developers. Java è un marchio registrato di Oracle e/o delle sue consociate.
Ultimo aggiornamento 2025-08-31 UTC.
[null,null,["Ultimo aggiornamento 2025-08-31 UTC."],[[["\u003cp\u003eThis guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eYou can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation.\u003c/p\u003e\n"],["\u003cp\u003eThis automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics.\u003c/p\u003e\n"]]],[],null,["# Full Automation\n\nThis page outlines the steps to automate Shopping Ads with the Content API\nfor Shopping and Google Ads API.\n\nYou can use the Content API for Shopping to do the following:\n\n- Create and manage Merchant Center accounts\n- Manage product inventory\n- Link [Merchant Center](https://merchants.google.com) to Google Ads\n\nYou can use the Google Ads API to do the following:\n\n- Create and manage [Google Ads accounts](/google-ads/api/docs/start)\n- Manage ad campaigns\n- Link Google Ads to Merchant Center.\n\nThe code samples in this guide use the\n[Content API for Shopping client libraries](/shopping-content/guides/libraries),\nand the [Google Ads client libraries](/google-ads/api/docs/client-libs), which\nwe recommend using in your own applications if you're using a supported\nlanguage. Otherwise, you can use the\n[Content API](/shopping-content/reference/rest/v2.1) and [Google Ads\nAPI](/google-ads/api/rest/overview) directly.\n\nSet up accounts\n---------------\n\n### Merchant Center\n\n- [Create a multi-client account](/google-ads/shopping/feed-management/articles/t1)\n- [Create sub-accounts](/google-ads/shopping/feed-management/articles/t2)\n- [Administer an existing account](/google-ads/shopping/feed-management/articles/t3)\n- [Verify and claim a URL](/google-ads/shopping/feed-management/articles/t4)\n- [Set tax and shipping settings](/google-ads/shopping/feed-management/articles/t5)\n\n### Google Ads\n\n- [Create a Google Ads manager account](/google-ads/shopping/campaign-management/articles/t12)\n- [Create Google Ads accounts](/google-ads/shopping/campaign-management/articles/t13)\n- [Administer an existing account](/google-ads/shopping/campaign-management/articles/t14)\n\nSet up product feeds\n--------------------\n\n- [Create a feed](/google-ads/shopping/feed-management/articles/t6)\n- [Correct an existing feed](/google-ads/shopping/feed-management/articles/t7)\n- [Maintain a product feed](/google-ads/shopping/feed-management/articles/t8)\n\nGet API access\n--------------\n\n- [Content API for Shopping](/google-ads/shopping/feed-management/articles/t10)\n- [Google Ads API](/google-ads/shopping/campaign-management/articles/t11)\n\nLink Merchant Center with Google Ads\n------------------------------------\n\n- [Request link in the Merchant Center](/google-ads/shopping/feed-management/articles/t15)\n- [Accept link through Google Ads](/google-ads/shopping/campaign-management/articles/t16)\n\nManage Shopping campaigns\n-------------------------\n\n- [Create a campaign](/google-ads/shopping/campaign-management/articles/t18)\n- [Manage a campaign](/google-ads/shopping/campaign-management/articles/t19)\n- [Create product groups](/google-ads/shopping/campaign-management/articles/t20)\n- [Filter products](/google-ads/shopping/campaign-management/articles/t21)\n- [Set campaign priority](/google-ads/shopping/campaign-management/articles/t22)\n\nSet up analytics\n----------------\n\n- [Conversion tracking](/google-ads/shopping/campaign-management/articles/t25)\n- [Reporting](/google-ads/shopping/campaign-management/articles/t26)"]]
